Maria Herrera

Insights and Analytics Manager at Opinions
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Contact Information
us****@****om
(386) 825-5501
Location
Ireland, IE
Languages
  • Español Native or bilingual proficiency
  • Inglés Professional working proficiency

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Robbie Linton

While working with Maria I found her to be sharp, results driven and extremely easy to work with. Maria has a passion for digital strategy and brand identity and it's clear she loves her work.As part of WIN | WIN's re-brand Maria developed our companies digital strategy and pulled the entire team around her in order to meet the objectives she had set. Maria is energetic, positive and genuine.She's a real team player and I would happily recommend her for a digital / social media role.

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Credentials

  • Learning Data Analytics
    LinkedIn
    Aug, 2018
    - Nov, 2024

Experience

  • Opinions
    • Ireland
    • Market Research
    • 1 - 100 Employee
    • Insights and Analytics Manager
      • Sep 2019 - Present

      I am responsible for operations and analytics functions at Opinions Market Research where I’m involved in all aspects of the research project management and analysis. Opinions is a full-service market research agency founded in 2008. We offer a full range of research solutions, both qualitative and quantitative including access to our own high-quality online panel made up of approximately 10,000 members across Ireland. Opinions was recently acquired by David Cullen; a renowned researcher with over 20 years of research experience. We are a small team passionate focused on providing clarity so that you can make decisions with the agility and confidence that successful businesses need. Show less

    • Senior Research & Marketing Executive
      • Aug 2016 - Sep 2019

      On the daily basis I am responsible for all aspects of managing research projects from survey scripting, fieldwork management, data processing, sample construction to produce survey deliverables.I collaborate designing, managing and analyzing online and offline research studies and I have a great ability to independently analyse and report research findings.Main Responsibilities include:• Set-up, build, monitor, and deliver surveys and research projects;• Create and run top-line reports for stakeholders;• Liaise with software suppliers• Manage the delivery of surveys, working with the project teams to ensure delivery on time and on budget; • Manage all communication with the Opinions.ie panel;• Incentives management • Social Media Marketing• Supporting team in choosing the best approach for each study: methodology, recruitment plan, survey design, types and format of deliverables project timelines and client updates; • Work as part of the team to meet objectives and targets of the strategic plan;• Keep up to date with research techniques and new ways of thinking in the sector. Show less

  • WIN|WIN Ireland
    • Ireland
    • Advertising Services
    • 1 - 100 Employee
    • Production Executive
      • Sep 2015 - Aug 2016

      Dealing with customers for different loyalty schemes. (Online and phone queries) Handle all production related queries. Dealing with all fulfillment requirements. Developing and maintaining good relationship with all suppliers and obtain new suppliers as required. Participated in new product development. Created Result Reports. Involved in Re branding Strategy. Developed Digital Marketing Strategies. Involved in artwork decisions. Participation in special projects. Inbound Marketing Campaigns Monitoring Social Media Channels: Linkedin Developed PPC Campaigns Publishing and creating content for Blog. Working closely with Web Designer to implement and improve SEO practices. Show less

  • Reep Rewards
    • Ireland
    • Market Research
    • 1 - 100 Employee
    • Marketing Intern
      • Apr 2015 - Sep 2015

      Performed reports of consumers. Created reviews related with the app Daily use of social media channels. Involved in different marketing campaigns. Customer Service in social media channels. Performed campaigns with Appboy. Performed reports of consumers. Created reviews related with the app Daily use of social media channels. Involved in different marketing campaigns. Customer Service in social media channels. Performed campaigns with Appboy.

  • Bendita
    • Spain
    • Performing Arts
    • 1 - 100 Employee
    • Marketing Junior Project
      • Jun 2013 - May 2014

      Updated information and maintained client relationships. Attended several sales calls. Created and edited sales reports using Excel. Involved in production operations ( editing photos and videos, attending castings). Updated information and maintained client relationships. Attended several sales calls. Created and edited sales reports using Excel. Involved in production operations ( editing photos and videos, attending castings).

  • Grupo Fexma
    • Spain/Madrid
    • Spring Internship / Community Manager
      • Feb 2013 - Jun 2013

      Performed market research to compare competitor prices. Daily use of social media channels: Facebook, Youtube,Twitter Monitoring social media channels with Hootsuit. Create and develop interesting content. Working with a 4 students team group. Performed market research to compare competitor prices. Daily use of social media channels: Facebook, Youtube,Twitter Monitoring social media channels with Hootsuit. Create and develop interesting content. Working with a 4 students team group.

Education

  • Dublin Business School
    Higher Diploma in Science in Data Analytics
    2018 - 2020
  • Universidad Complutense de Madrid
    Bachelor of Commerce (B.Com.), Marketing
    2010 - 2014

Community

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