Senior Personal Stylist

• Jun 2020 - Present

Senior Personal Stylist for Kildare Village, a member of the Bicester Collection. Senior Personal Stylist for Kildare Village, a member of the Bicester Collection.

Founder, Lovers Sunday Vintage

• Nov 2020 - Present

Lovers Sunday Vintage is a new venture for me, just launched. A passion project turned into a reality, it is a curated collection of vintage fashion and accessories. Trading via e-commerce, the full experience can be enjoyed at www.loverssundayvintage.com Launched 4/11/2020 Lovers Sunday Vintage is a new venture for me, just launched. A passion project turned into a reality, it is a curated collection of vintage fashion and accessories. Trading via e-commerce, the full experience can be enjoyed at www.loverssundayvintage.com Launched 4/11/2020

Lecturer: Business of Fashion

• Oct 2018 - Present

Currently lecturing across two new degree programs - BA (Hons) Fashion Buying & Merchandising, and BA (Hons) Fashion Management in association with the London Met University. Previously a fashion tutor on both the full-time QQI Level 5 Certified Fashion Buying and Merchandising Course and the Level 6 Business Management Course . Subjects taught include Fashion & Styling; Digital Marketing; Retail Administrations; Customer Service; and Marketing Management. Fashion & Styling modules: Style Personalities Body Shape Analysis and Practice Colour Theory and Analysis Fashion History Editorial Vs Commercial Styling How to conduct a photoshoot Hair & Make-up Fashion Marketing & PR Fashion Blogging & Social Media

Co-Owner & Creative Director

• Jan 2016 - Present

SELFMADE Clothing is a Dublin based fashion brand brought to you by Sinead Kelly and Tobi Balogun. We are a concept clothing and reworked vintage specialist brand with all of our pieces being one-of-a-kind, and unique to their wearer. At present we are in the early stages of business, typically start-up, eager to expand our product ranges, retailing and online presence. Currently researching and applying for funding and/or financial backing to grow our business to the next level. SELFMADE Clothing is a Dublin based fashion brand brought to you by Sinead Kelly and Tobi Balogun. We are a concept clothing and reworked vintage specialist brand with all of our pieces being one-of-a-kind, and unique to their wearer. At present we are in the early stages of business, typically start-up, eager to expand our product ranges, retailing and online presence. Currently researching and applying for funding and/or financial backing to grow our business to the next level.

Fashion Stylist & Creative Director

• Jan 2012 - Present

Fashion Stylist represented by 1st Options Agency Dublin. Editorial styling, Commercial styling, TV styling, Costume, Fashion Show styling and production, Still-Life styling, Personal styling, Costume Fashion Stylist represented by 1st Options Agency Dublin. Editorial styling, Commercial styling, TV styling, Costume, Fashion Show styling and production, Still-Life styling, Personal styling, Costume

Personal Shopper

• Oct 2015 - Nov 2019

Recruited by Arnotts Dublin to join the Personal Shopping Department, a dynamic and growing area of the fashions division. I specialise in one-on-one customer service in order to drive sales by way of personal styling. Each day is filled with appointments encompassing wardrobe overhauls, capsule corporate wear, formal and occasion wear, and menswear. Each client experiences a personable and relaxed service while being provided with an array of choices tailored to their personal tastes and requirements. Responsibilities includes striving for excellence with regards to customer service, personal styling, handling bookings and appointments, working as part of a teamand being adaptable across departments. Alongside the coordination of daily appointments, my responsibilities and duties also span to include working/hosting in store events, styling photo shoots and commercial opportunities (ie. TV appearances, dressing notable public figures etc.), organising, styling and speaking at corporate events and seasonal press events. I am a weekly contributor to the Arnotts social media pages, specifically Instagram, Insta Stories and Snapchat, in order to develop the online profile of the Personal Shopping service, attracting a new audience demographic resulting in appointment bookings and sales across the fashion department. I contribute to seasonal meetings with the Arnotts Fashion Buying team, liaising with them regarding trends, incoming brands, new season lines etc., while also giving feedback on stock performance as presented to us by our personal shopping customers.

Guest Tutor

• Jan 2017 - May 2018

The Irish Fashion & Business Institute provides a unique approach to learning marrying business and fashion that is applicable, practical and in line with emerging global trends. The courses aim to develop and inspire rounded, multi-skilled and versatile graduates who are ready to embark on their fashion careers as stylists, buyers, merchandisers and entrepreneurs. The Irish Fashion & Business Institute is brought to you by Clara Halpin, one of Ireland’s leading fashion figures. With over 25 years in the fashion and beauty industry, she has had an extensive career to date across the both fashion and beauty industries. With advances in technology, the presence of fashion online and on social media, building a fashion career no longer presumes you're a fashion designer. From trend forecasting to visual merchandising, and from personal styling to fashion start-ups, the fashion landscape is vast and exciting. The Irish Fashion and Business Institute is dedicated to ensure that each student receives thorough education via academic and practical modules, leaving him/her prepared and skilled for their future fashion careers. I am a regular guest tutor on the Fashion and Business courses run by the Institute specialising in modules including: Blogging and Social Media; Fashion Marketing and PR; Fashion Journalism; Editorial and Personal Styling; Preparing for Photoshoots.

Senior Stylist & Press Officer

• Jan 2013 - Oct 2016

Recruited by business owner, Blanaid Hennessy, for the development of independent retail store and online shopping website www.folkster.com specifically in terms of press and marketing, and fashion styling. Specializing in sales and executing exceptional customer service and client relations. Each customer is treated as a styling client, making the shopping experience truly personal, enjoyable and unique for him or her. Responsible for the handling of press relations. Skilled in writing press releases, any press correspondence, handling interviews and publication requirements. Implementing marketing strategies in the branding and continued growth of Folkster. This incorporates advertising, event planning and recruiting social media outlets to engage a wider consumer audience. Event planning includes conducting large operations such as the nationally recognized Shutterbug Vintage Kilo Sales from the planning stages right through to the execution. Acted as retail manager in the original store in Kilkenny, and now current manager of the newly opened second store in Dublin. Responsibilities include managing staff ensuring daily tasks are completed; liaising with the business owner on daily running of the store; visual merchandising; money handling; customer relations and sales, striving to exceed daily targets. Actively involved in all aspects of developing online shopping website Folkster.com, from coordinating photo shoots, fashion styling and developing product imagery to individually procuring products, their placement and descriptions, and the execution of Folkster range fashion items onto the website. As a small, growing business, new challenges are encountered every day. Overcoming hurdles, pushing boundaries and focusing on continuous reinvestment, ensures steady business growth and healthy work acumen.

Masters Student - Msc. Marketing

• Sep 2014 - Aug 2015

Choreographer, Teacher

• Sep 2010 - May 2015

Dance Republic Carlow - Hip hop Choreographer, Teacher IT Carlow - Dance Society Coordinator, Choreographer, Dance Teacher Dance Republic Carlow - Hip hop Choreographer, Teacher IT Carlow - Dance Society Coordinator, Choreographer, Dance Teacher

Tutor - Introduction to Marketing

• Feb 2015 - Apr 2015

During the second semester of my Masters programme in DCU, I assumed the role of class tutor for a class of first year Aviation Management students. Tutorials took place once a week under the name 'Introduction to Marketing.' In this role, I had to assign topics to both groups and individuals for presentation purposes. I advised and encouraged students in their work and what was expected of them, and was on hand to assist them if needed. Throughout the semester I was responsible for assessing and grading both the oral and written work of the students while providing them with relevant feedback and constructive advice that could help them in maximising their full potential academically.

Fashion Intern

• Sep 2011 - Oct 2011

Online Publications Intern

• Apr 2011 - Jul 2011

RTÉ - Intern, Online News Desk, RTÉ Ten, RTÉ Fashion Online RTÉ - Intern, Online News Desk, RTÉ Ten, RTÉ Fashion Online

Intern

• Jul 2010 - Aug 2010