Sheyla Pessoa

Founder l CEO at Marketing Estratégico
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Contact Information
us****@****om
(386) 825-5501
Location
São Paulo, Brazil, BR
Languages
  • Inglês Native or bilingual proficiency
  • Português Native or bilingual proficiency

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Credentials

  • Marketing Digital
    Centro Universitário Belas Artes de São Paulo
    Jan, 2016
    - Nov, 2024
  • Cosmetologia
    Instituto Racine
    Jan, 2013
    - Nov, 2024

Experience

  • Strategic Marketing Consulting
    • Brazil
    • Business Consulting and Services
    • 1 - 100 Employee
    • Founder l CEO
      • Apr 2019 - Present

      Our conscious marketing consultancy aims to develop strategies and actions with a focused look at the environmental, social and governance of companies and institutions. Conscious marketing combines technologies for the benefit of humanity, promotes more diverse social environments and balanced production processes. Social and environmental change requires companies to be more resilient and to respond more effectively. Our ESG marketing consultancy assists companies on this journey of adaptation and transformation. Technological advancement, climate change, pandemics and social inequality demand from companies and institutions a vision of inclusive and resilient capitalism. Show less

  • Granado Pharmácias | Perfumaria Phebo
    • Brazil
    • Personal Care Product Manufacturing
    • 700 & Above Employee
    • Trade Marketing Manager
      • Mar 2017 - Mar 2019

      - In charge of Trade Marketing area. - Planning and execution of the annual Trade Marketing plan. - Planning of the calendar of activities in the area. - Budget management of the Department. - Implementing the division of area structure into channels. - Responsible for sales Intelligence area. - In charge of the merchandising area. - Responsible for categories management. - In charge of Trade Marketing area. - Planning and execution of the annual Trade Marketing plan. - Planning of the calendar of activities in the area. - Budget management of the Department. - Implementing the division of area structure into channels. - Responsible for sales Intelligence area. - In charge of the merchandising area. - Responsible for categories management.

  • Spectrum Brands, Inc
    • United States
    • Manufacturing
    • 700 & Above Employee
    • Marketing & Trade Marketing Manager
      • Oct 2013 - Sep 2015

      - Responsible for Marketing and Trade Marketing area. - Market analysis and marketing strategy definition for launching new products. - Management and micro managing portfolio - Planning and execution of the annual marketing plan. - Managing the communication agencies of all the business units of the group Spectrum. - Responsible for online and offline marketing activities. - In charge of the company's business plan, net sales, volume and gross profit. - Planning of the calendar of activities in the area. - Budget management of the Department. - Implementing the division of area structure into channels: direct, indirect and KA. - Responsible for changing merchandising outsourced model to internal model. - In charge of integration of trade marketing for all business divisions of Spectrum Brazil – Rayovac, Appliance and PET. Show less

  • Twinings
    • United Kingdom
    • Food and Beverage Services
    • 400 - 500 Employee
    • Nacional Trade Marketing Manager
      • May 2013 - Sep 2013

      - Development and management calendar actions of the distributors in Brazil. - Sell in and Sell Out control of the channels. - Management and control of KPIs: numerical distribution, sell in and sell out and out of stock - Development of POS material - Development and management calendar actions of the distributors in Brazil. - Sell in and Sell Out control of the channels. - Management and control of KPIs: numerical distribution, sell in and sell out and out of stock - Development of POS material

  • NIVEA Polska
    • Poland
    • Personal Care Product Manufacturing
    • 200 - 300 Employee
    • Trade Category Coordinator Brazil - Category Management
      • Jul 2008 - Jan 2012

      - Responsible for two categories management: Nivea Visage and Nivea For Men. - Focus on potential POS mapped by IMS system for pharmacy channel and independent channels. - Development of highly complex materials such as furniture and customized POS Islands. - Category Management for the Face Care and Men´s Care. - Promotional calendar planning, leaflets, seasonal gifts and Dermo ladies action - Development of management reports sale - Direct contact with key clients of pharmacy - Budget management of the Department. Position: Trade Marketing Supervisor: Brazil-São Paulo Period : August/2010- December/2010 Activity: - Development and creation of POS material for all categories. - Creation and development of customized gifts and samples. - Management of outsourcing agencies. - Supervision and training of Demo ladies. - Responsible for the management of sales tools and Price analysis. - Responsible for managing the execution plan and merchandising material. - Budget management of the Department. Position: Saleswoman key Account Northeast Area-Recife Period : July/2008-July/2010 Activity: - National accounts management in the Northeast area: Walmart, GPA, Carrefour and Lasa. - Management and control of KPIs: numerical distribution, sell in and sell out and stock trading. - Budget management of the sales department. Show less

  • Unilever
    • United Kingdom
    • Manufacturing
    • 700 & Above Employee
    • Sales - Indirect Channel & B2B
      • Aug 2005 - Jun 2008

      - Direct selling of products in the channel distributor and Wholesale - Training and development of campaigns for distributors. - In charge of commercial distribution in the region deciding on selection of distributors and wholesaler. - Budget management of the sales department. - Direct selling of products in the channel distributor and Wholesale - Training and development of campaigns for distributors. - In charge of commercial distribution in the region deciding on selection of distributors and wholesaler. - Budget management of the sales department.

Education

  • Universidade Salgado de Oliveira
    College, Social Communication – Advertising & Publicity
    2002 - 2006
  • FACULDADE DE CIÊNCIAS DA ADMINISTRAÇÃO DE PE- FCAP
    Post Graduation Degree, Marketing & Administration
    2007 - 2008
  • Cornerstone Academic College - Canadá
    ESL Program, English
    2012 - 2012

Community

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