Digital Marketing Manager

• Jun 2020 - Present

• Digital Marketing strategy - Revamping and optimizing the company's digital marketing strategy, overseeing product release campaigns and SEO/SEM strategies to improve website traffic and lead generation. • Market Research: - Conducting extensive market research to gain insights and understanding of pain points related to payment methods and business management. - Collaborating with teams to develop effective solutions that address these issues and drive business success. • Data Analytics: - Leading the implementation of data-driven decision-making processes - Analyzing extensive datasets to uncover hidden patterns, identify emerging trends, establish correlations, and extract valuable insights that drive performance optimization and business success. - Leveraging Google Tag Manager, Google Analytics, Heap to tag, track, and analyze campaign performance. • Other Marketing Activities: - Playing a pivotal role in executing successful press releases and events, leveraging strong communication skills to engage with media outlets and industry professionals. Show less