Account Manager

• Nov 2022 - Present

Inbound Marketing Strategist

• Oct 2021 - Oct 2022

Small Business Owner

• Dec 2017 - Dec 2022

I support women in shifting their mindset. In 2018 I started my own business because I couldn't find the product I desperately needed, money mindset affirmation cards. The mission of Abundant Affirmations is to empower women to know their value and worth. With thousands of products sold, women all over the world use their affirmation cards as daily reminders to believe and know they are worthy of success, happiness, wealth, and abundance. I am the creator of 7 affirmation sets: money mindset, self-worth, motherhood, kids, career, grief, and body positivity. Project Management: -created and executed timeline for product production which included: sourcing materials, printer, design creation, packaging, shipping supplies, marketing & materials. Shop site + website: -built shopify site -built wordpress blog site using Divi & elegant themes -create opt-ins Social Media: -manage social media channels: FB, IG, & Pinterest -utilize programs like Planoly and Tailwind to maximize social media posts Content creation: -write weekly emails -write blog content -create graphics, marketing materials, etc in various design programs including Canva and Pixelmator. -create 50+ page ebook/workbook Show less

Account Manager

• Jun 2016 - Nov 2021

• Established an internal structure for project management which increased efficiencies of communication and coordination among client's clients. • Developed marketing plans and managed the full spectrum of marketing tactics for clients, ensuring branding and strategy was carried out and deadlines were adhered to. • Managed all client campaigns by providing project management for social media, digital marketing, branding, content, blogs, email and website development. • Completed Tribe: Stu McLaren's Membership training + implemented strategies and created a plan to launch a membership site for client. • Set up courses in Kajabi. Podcast setup and backend scheduling + show notes. • Created and set up landing pages for opt-ins and webinars via Leadpages. Created content calendar to manage social media posts + scheduling. • Created social media graphics and course + program PDF documents. • Used programs like Trello, Salesforce, & Slack for data + client management. Show less

Marketing Account Manager

• 2020 - Aug 2021

Manage email campaigns in Hubspot for internal and external marketing initiatives. Track email analytics. Manage and update digital properties on website, Hubspot, and social media. Develop project plans and manage implementation in Asana for various marketing campaigns. Conduct day-to-day project coordination, planning, and implementation across multiple teams to ensure project success and ongoing satisfaction. Set goals and collaborate on customized strategic plans for each department's emailing marketing campaign. Develop and implement a strategic Pinterest marketing plan detailing objectives, strategies, and tactics supporting key business goals. Responsible for creation of graphics and images for email marketing and social. Schedule social media posts to various platforms via Hubspot. Show less

Podcast Host

• Feb 2015 - Jun 2016

Serving up a fresh perspective on success. Host of over 125 episodes talking with women about success. What success looks like at home, at the office, and everywhere in between. Ranked within top 100 overall and received the honor of New and Noteworthy shows on iTunes. Operations - Lead Interviewer - Manage interview schedule - Lead production/editing of podcast episodes - Communication and oversight of marketing Serving up a fresh perspective on success. Host of over 125 episodes talking with women about success. What success looks like at home, at the office, and everywhere in between. Ranked within top 100 overall and received the honor of New and Noteworthy shows on iTunes. Operations - Lead Interviewer - Manage interview schedule - Lead production/editing of podcast episodes - Communication and oversight of marketing

Online Strategy & Engagement Manager

• Sep 2013 - Mar 2016

• Managed all social media and online engagement for influencer marketing campaigns. Brand partners included: Cost Plus World Market, BJ's Restaurants, The Honest Company (Jessica Alba), TIME/People Magazine, Huggies, Home Depot, Safeway, Kroger, Bloomingdales, Nordstrom's, Walgreens, Target, CVS, Walmart, and Rubbermaid.• Created weekly and monthly content calendars for social media and blog.• Managed and updated all digital properties including website and social media. • Researched and implemented new marketing software and tools to uncover campaign trends, guide strategy, and improve analysis. • Tracked and reported key marketing metrics providing analysis on ways to optimize campaigns. Pollinate Media Group is a Social Shopper Marketing agency that builds bridges between brands and consumer through the use of authentic stories.The community is made up of 2,500 top bloggers from 18-52 yrs of age who have a reach of 230MM+ blog impressions a month in additional to all social media channels. We can execute regional or national campaigns with only the top bloggers of influence in 26 different categories including lifestyle, fashion, food/cooking/recipes, mom/parenting, pregnancy, kids, faith, toys, beauty, travel, health/fitness, hand crafting/DIY, home decor/design, technology, entertaining/party planning, home improvement, automotive bloggers with 20K+ blog page views per month.Working with powerhouse brands Cost Plus World Market, Land of Nod (Crate & Barrel), BJ's Restaurants, The Honest Company (Jessica Alba), TIME/People Magazine, Dr Pepper Snapple Group, Huggies, Home Depot, Safeway, Kroger, Bloomingdales, Nordstrom's, Walgreens, Target, CVS, Walmart, Rubbermaid, Lifeway Kefir, Pottery Barn Kids & Diettogo.com and many more.Harvesting Authentic Stories For Your Brand. Show less

Social Media Coordinator

• Oct 2012 - Sep 2013

Pollinate Media Group is a Social Shopper Marketing agency that builds bridges between brands and consumer through the use of authentic stories.The community is made up of 1100+ top U.S. influencer women bloggers from 18-52 yrs of age who have a reach of 110MM+ blog impressions a month in additional to all social media channels. We can execute regional or national campaigns with only the top bloggers of influence in 26 different categories including lifestyle, fashion, food/cooking/recipes, mom/parenting, pregnancy, kids, faith, toys, beauty, travel, health/fitness, hand crafting/DIY, home decor/design, technology, entertaining/party planning, home improvement, automotive bloggers with 20K+ blog page views per month.Working with powerhouse brands Cost Plus World Market, Land of Nod (Crate & Barrel), BJ's Restaurants, The Honest Company (Jessica Alba), TIME/People Magazine, Dr Pepper Snapple Group, Huggies, Home Depot, Safeway, Kroger, Bloomingdales, Nordstrom's, Walgreens, Target, CVS, Walmart, Rubbermaid, Lifeway Kefir, Pottery Barn Kids & Diettogo.com and many more.Harvesting Authentic Stories For Your Brand. Show less

Social Media Manager

• Jan 2013 - Oct 2014

Community Manager for Blue Star Families national social media platforms, developing and coordinating online support and activities for military families. Increased Facebook fans by 155% in 21 months. From 18,000 to 46,000. Increased Twitter followers by 131% in 21 months. From 7400 to 17,100.Consistently curated Facebook content that had a reach of 100,000 to 500,000 each week. Through the use of consistent FB posts and tweets increased Blue Star Families Membership/Newsletter list by 50%.Worked with Senator Tim Kaine, Senator Mark Warner and Representative Scott Rigell’s offices to organized round tables with military families.Coordinated Social Media posts with 20 Veteran Services Organizations and Military Family Organizations to obtain over 6270 survey respondents for the 2014 BSF military family lifestyle survey, an increase in 20% from the 2013 respondents totals. Responsible for creation of all graphics and images for major website overhaul. Work with communications team to help develop messaging and branding for new BSF programs and initiatives.Plan and post information to BSF’s social media platforms about volunteer events, military family community and national news, BSF and other military community resources and programs. Interact with and respond to inquiries to BSF social media platforms. Work with the Director of Communications to create and implement a social media analytics report for the national BSF social media platforms. Work with the Director of Communications to create social media campaigns in support of BSF programs, membership and resources. Work with the communications team to identify emerging technology, mobile, and social media platforms and to develop a BSF presence where needed. Managed 40+ Facebook groups and chapter directors at the state and local level Show less

Norfolk Chapter Director

• May 2012 - Sep 2013

Events Coordinator

• Jan 2011 - Jul 2011

• Responsible for effectively planning, creating, coordinating, and hosting high-quality events and programs for residents that build community connections, create memories and provide rewarding experiences. • Plan and coordinate up to 40 events annually including district events on property and regional events. • Manage and execute multiple events simultaneously. This includes but not limited to timelines, production schedules, risk assessment, creative design, vendor/venue management, event team coordination, and logistics management. Show less

Account Manager

• Oct 2009 - Jan 2011

• Responsible for creating, updating, and modifying standard operating procedures for Relocation program and New Spouse Orientation program. • Created and implemented training curriculum, marketing materials, and presentations for base-wide usage, including various financial curriculums for sailors and newlyweds. • Developed quarterly FFSC Newsletter as well as all marketing flyers and posters for the FFSC; marketed programs to appropriate sailors and families. • Established relationships with various local entities: School Liaison Officer, Lincoln Housing, Operation Homefront, Wellsprings, Girl Scouts, & Ventura Visitors Center to support families. • Researched, wrote articles, prepared, and delivered briefings on services and programs. Show less

Marketing Associate/ Admin

• Dec 2006 - Apr 2009

• Sent out all marketing correspondence via email as well as regular mail to over 3,000 clients. • Designed and carried out new marketing initiatives to increase awareness of the company’s presence in the local area. • Created and implemented procedures to monitor, track and document transferring of clients’ assets as well as personal expenses. • Managed complex calendars for management, to include coordinating meetings and events, making travel arrangements, and organizing statewide conference room reservations. Show less