Michael Goodman
Director, Digital Media at Strategy Analytics- Claim this Profile
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Topline Score
Bio
Amit Diddee
Mike is a very effective and visionary leader. In his role at Kantar Retail, Mike proved to be indispensable in leading, planning, and encouraging collaborative research guided by corporate strategic plans. As a senior member of the organization, Mike used his strategic insight and leadership to come up with creative new ways to write, present, and track syndicated analyses and data, optimized for a digital media platform. Mike is an incredibly resourceful professional and I would highly recommend working with him.
Ronald C. Pruett, Jr.
In today's online and TV markets, it's increasingly difficult to sort through the data deluge and actionable facts to propel a business forward. Michael was able to do just that in our tenure together. His acumen is first rate and his publishing is original. I will certainly continue to consider Michael a "go to guy" in our field.
Amit Diddee
Mike is a very effective and visionary leader. In his role at Kantar Retail, Mike proved to be indispensable in leading, planning, and encouraging collaborative research guided by corporate strategic plans. As a senior member of the organization, Mike used his strategic insight and leadership to come up with creative new ways to write, present, and track syndicated analyses and data, optimized for a digital media platform. Mike is an incredibly resourceful professional and I would highly recommend working with him.
Ronald C. Pruett, Jr.
In today's online and TV markets, it's increasingly difficult to sort through the data deluge and actionable facts to propel a business forward. Michael was able to do just that in our tenure together. His acumen is first rate and his publishing is original. I will certainly continue to consider Michael a "go to guy" in our field.
Amit Diddee
Mike is a very effective and visionary leader. In his role at Kantar Retail, Mike proved to be indispensable in leading, planning, and encouraging collaborative research guided by corporate strategic plans. As a senior member of the organization, Mike used his strategic insight and leadership to come up with creative new ways to write, present, and track syndicated analyses and data, optimized for a digital media platform. Mike is an incredibly resourceful professional and I would highly recommend working with him.
Ronald C. Pruett, Jr.
In today's online and TV markets, it's increasingly difficult to sort through the data deluge and actionable facts to propel a business forward. Michael was able to do just that in our tenure together. His acumen is first rate and his publishing is original. I will certainly continue to consider Michael a "go to guy" in our field.
Amit Diddee
Mike is a very effective and visionary leader. In his role at Kantar Retail, Mike proved to be indispensable in leading, planning, and encouraging collaborative research guided by corporate strategic plans. As a senior member of the organization, Mike used his strategic insight and leadership to come up with creative new ways to write, present, and track syndicated analyses and data, optimized for a digital media platform. Mike is an incredibly resourceful professional and I would highly recommend working with him.
Ronald C. Pruett, Jr.
In today's online and TV markets, it's increasingly difficult to sort through the data deluge and actionable facts to propel a business forward. Michael was able to do just that in our tenure together. His acumen is first rate and his publishing is original. I will certainly continue to consider Michael a "go to guy" in our field.
Credentials
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Advanced Competitive Strategy
CourseraSep, 2014- Nov, 2024 -
Competitive Strategy
CourseraMay, 2014- Nov, 2024 -
Model Thinking
CourseraNov, 2012- Nov, 2024 -
Gamification
CourseraOct, 2012- Nov, 2024
Experience
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Strategy Analytics is now TechInsights
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United States
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Market Research
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1 - 100 Employee
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Director, Digital Media
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Jun 2014 - Present
Help companies to succeed in an increasingly complex connected world where technology is fundamentally altering the distribution, consumption, and monetization of media & entertainment.Manage client relations, collaborate with sales on business development, develop and maintain research agenda, and develop new products and services while maintaining position as a recognized industry expert and thought leader through writing and speaking engagements. Help companies to succeed in an increasingly complex connected world where technology is fundamentally altering the distribution, consumption, and monetization of media & entertainment.Manage client relations, collaborate with sales on business development, develop and maintain research agenda, and develop new products and services while maintaining position as a recognized industry expert and thought leader through writing and speaking engagements.
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Independent Consultant
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Jan 2014 - Jun 2014
Nexus Research Group integrates industry data from multiple sources with expert interpretation and analysis to yield critical market intelligence and strategic direction to top executives at IT firms, CE manufacturers, media companies and CPG companies. Central to our analysis is a balancing of supply side inputs with demand side realities. Whether you are seeking greater insight about a given market, company or technology Nexus Research Group can help you. To learn more about Nexus Research Group and services that are available please feel free to contact me at mgoodman@nexusresearch.net.
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Consulting by Kantar
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United Kingdom
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Business Consulting and Services
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500 - 600 Employee
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VP, Global Research Operations
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2012 - 2014
Responsible for managing research analysts across multiple practice areas including Food, Drug, Mass, Value Discounters, Home Improvement and Digital; ensure that reports and consulting projects are delivered on-time and in-scope, mentor junior analysts in proper research technique and report writing, and oversee research agenda. Responsible for managing research analysts across multiple practice areas including Food, Drug, Mass, Value Discounters, Home Improvement and Digital; ensure that reports and consulting projects are delivered on-time and in-scope, mentor junior analysts in proper research technique and report writing, and oversee research agenda.
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Independent Consultant
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2010 - 2012
Founded Nexus Research Group, a research and consulting firm focused on the intersection of technology, media, and communications. Founded Nexus Research Group, a research and consulting firm focused on the intersection of technology, media, and communications.
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Mercury Media
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United States
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Advertising Services
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1 - 100 Employee
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Senior Director, Research and Analytics
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2009 - 2010
Provide strategic vision, planning, and actionable recommendations for all areas of performance-based advertising, including ROI marketing, response analysis, attribution modeling, segmentation, media planning, web optimization, and consulting services. Support senior management’s M&A activities and marketing initiatives Provide strategic vision, planning, and actionable recommendations for all areas of performance-based advertising, including ROI marketing, response analysis, attribution modeling, segmentation, media planning, web optimization, and consulting services. Support senior management’s M&A activities and marketing initiatives
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451 Research Mobility team (Yankee Group)
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United States
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Market Research
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1 - 100 Employee
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Director, Consumer Research
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2007 - 2008
Led digital entertainment practice comprised of three research analysts, managed client relations, collaborated with sales on business development, developed and maintained research agenda, and developed new products and services while maintaining position as a recognized industry expert and thought leader through writing and speaking engagements.
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Program Manager
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2006 - 2007
Qualitatively and quantitatively analyzed the broadband entertainment market and provided thought leadership, market insight and forecasts, and competitive business recommendations to clients on their products, customer segmentation, marketing, and growth strategies.
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Senior Analyst
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1999 - 2006
Subject matter expert with extensive experience in research, management and product development, specializing in video games, cable and satellite TV, broadband access, and online music. Author of research reports covering a wide range of services and technology. Advisor to CE manufacturers, handset manufacturers, service providers, content owners, and advertisers on market forecasting, and business and marketing strategy.
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Various Positions
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1987 - 1999
Successful progression in a broad array of research-based organizations with experience supporting cross-functional groups in a variety of roles: Marketing Representative, Custom Research Group at the Nielsen Company (formally Nielsen Media Research) in New York, NY; provided television research to broadcast and cable networks. Developed and managed primary research projects such as surveys, coincidentals, and diaries.Media Research Analyst at the Nielsen Company (formally Nielsen Media Research) in New York, NY; assisted the Marketing Representatives in developing and executing primary research projects.Data Entry Manager at VOPAN Marketing Research in Boston, MA; recruited, trained, and managed team of 15 data entry clerks, conducted quality assurance checks, and ran ad-hoc research reports as needed.
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Education
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1983 - 1987
Questrom School of Business, Boston University
BS in Business Administration, Marketing
Community
