Media Buyer

• Aug 2022 - Present

Media Buyer

• Aug 2022 - Present

Media Buyer

• May 2020 - Present

Co-founded a start-up in the digital marketing market, working with Instagram profile and YouTube channel growth; lead generation; selling digital products in evergreen and product launch sales modes; local businesses; small ecommerce, etc. Managed a budget of ~$50k on digital ads (Fb. Ads and G. Ads together). - Digital Campaigns: Planning and execution of digital campaigns in Google Ads and Facebook Ads, optimizations and result presentation. - Data Analysis: Managing campaigns, analyzing results to constantly optimize them aiming the best ROI possible. - Copywriting, Video & Image Editing: Creating Ads for campaigns; including scripting, recording and editing. Show less

Marketing Analyst

• Feb 2022 - Aug 2022

Education Coordinator

• Aug 2016 - Aug 2019

Responsible for the teaching department, seeking the best learning experience for students and a good school environment, from relationships to physical structure.● Led the team of instructors and student monitors; in charge of the selection and recruitment, training and development of talents. I was responsible for an average of ~3,000 students during the worked period. I supervised professional training projects for young students, placing them in entry-level positions in the job market.● Resolved conflicts and maintained healthy relationships between the company, employees, customers and partners; provided customer service, resolving dissatisfactions and retaining ~20% of dropouts, reducing student evasion and increasing client satisfaction.● Held team meetings twice a week, working with customer and management feedback along KPIs to find solutions as a team. Analyzed KPIs and provided insights to management, helping with strategies and action plans. Show less

Instructor

• Oct 2013 - Aug 2016

Taught techniques and software use; was also responsible for the intern team.● Taught and prepared students aged between 11 and 40+ for the computer graphics job market, with an average of 12 classes of 30 students for a total of ~900 students. I created evaluations and support material, as well as internal and external communication content for the company's unit.● I maintained a good relationship with students and their families, aiming at student development and conflict resolution. Close contact with absent or struggling students, to resolve dissatisfaction and demotivation, achieving good retention rates.● Led the team of monitors, in charge of interviewing, hiring, training and qualifying the team. I prepared a total of ~50 student monitors for the job market, 5 of whom were hired as new instructors. Show less

Teaching Assistant

• Jan 2013 - Oct 2013

Developed internal communication material; internal and external small projects. Assisted teachers and students in ~9 classes totaling ~270 students weekly, along with individual replacement of missed classes for ~150 students in the whole period. Also assisted on the onboarding of new monitors with skill training.