Zoe López de la O

Digital Maketing Director at American Express México
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Contact Information
us****@****om
(386) 825-5501
Location
MX
Languages
  • English Full professional proficiency
  • French Professional working proficiency
  • Italiano Limited working proficiency
  • Japanese Limited working proficiency
  • Spanish Native or bilingual proficiency

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Credentials

  • TOGAF 9 Foundation
    The Open Group
    Sep, 2021
    - Nov, 2024
  • POSTGRADUATE DIPLOMA IN DIGITAL BUSINESS
    Emeritus
    Nov, 2020
    - Nov, 2024
  • Digital Transformation
    Massachusetts Institute of Technology
    Jul, 2019
    - Nov, 2024
  • Applied Data Science
    EMERITUS Institute of Management
    Mar, 2019
    - Nov, 2024
  • American Express & Harvard Certificate in Leadership Excellence
    Harvard Business School Online
    Jul, 2018
    - Nov, 2024
  • Digital Marketing: Customer Engagement, Social Media, Planning and Analytics
    EMERITUS Institute of Management
    Jun, 2018
    - Nov, 2024
  • Innovation of Products and Services: MIT’s approach to Design Thinking
    EMERITUS Institute of Management
    Aug, 2017
    - Nov, 2024
  • Scrum Product Owner Certified
    SCRUMstudy - Accreditation Body for Scrum and Agile;Download Free Scrum Body of Knowledge(381 pages)
    Oct, 2016
    - Nov, 2024
  • Scrum Master Certified
    SCRUMstudy - Accreditation Body for Scrum and Agile;Download Free Scrum Body of Knowledge(381 pages)
    Sep, 2016
    - Nov, 2024

Experience

    • Mexico
    • Financial Services
    • 200 - 300 Employee
    • Digital Maketing Director
      • Nov 2022 - Present

    • United States
    • Financial Services
    • 700 & Above Employee
    • Product Roadmap and UX Design - LAC Group Product Manager
      • Sep 2021 - Nov 2022

    • Product, Marketing & Acquisition – LAC Program Manager
      • Jul 2019 - Sep 2021

      Market Engagement and Project Delivery, Initiative Prioritization, Technical Feasibility Assessment, Third Party Integration, Technology Compliance, Product Innovation, Application Management, Regional Steering Committee.- Management of a multimillion-dollar investment portfolio of Product, Marketing and Acquisition initiatives for Consumer (Retail Banking) and Commercial Cards (Corporate Banking) in Latin America. -Digital Strategy multi-Line of Business: Enablement of Digital Onboarding for Consumers, Small & Medium Enterprises, Commercial Cards and Merchant Digital Onboarding. - New product launching and portfolio migration for LAC markets. - Innovation and Implementation of Initiatives related to Payments, Partner Integration, Collections, Acquisition, BIN Ranges, Loyalty for Consumer and Corporate Cards. - Implementation of Best Practices and tools: Design Thinking, Amazon Web Services, Cloud. Show less

    • Mexico
    • Financial Services
    • 200 - 300 Employee
    • Legal & Regulatory – Technology Program Manager
      • Sep 2015 - Jun 2019

      IT Governance and Project Delivery, Participation in Internal and External Bank Committees, Application Management, Stakeholder Management. - Delivery of a multimillion-dollar investment portfolio for Legal & Regulatory projects for the Amex Bank and the Consumer and Corporate business in Latin America with focus on Anti-Money Laundering, Data Privacy, Taxation, Credit Bureau, Controllership. - Definition of the technical architecture for regulatory reporting based on big data and new application development that served to generate taxes deduction. - Led from conception to implementation the Regulatory Change Management process with Bank, Legal, Compliance and Operational Risks to early identify regulations that required technological implementations to assure delivery and compliance of mandatory deadlines. - Application Management of regulatory market platforms. Show less

    • United States
    • Financial Services
    • 700 & Above Employee
    • IT Risk, Info Sec – Project Manager (International Issues Management)
      • Jun 2013 - Aug 2015

      Detection, Prevention and Timely Resolution of Operational Risks Events and Escalated Compliance Issues from a technical standpoint for Mexico and Argentina markets. - Average reduction of 15% in handling time for Stop Customer Impacts and remediation.- Improvement of SLA's on Technologies Engagement - Above 95% achieved within 48 hours. - Educational labor to business partners to raise the Operational Risk Events.- Contribution to deepen the root cause analysis to ensure the creation of robust and enhanced controls. Show less

    • Business & Cobrands – Project Manager (Consumer Cards Delivery)
      • Jan 2011 - May 2013

      E2E Project management and Risk Assessment for Consumer and Regulatory initiatives in partnership with World Services, Financial Reporting and Standardization of Capacity Planning Processes.

    • Business Solutions Consultant
      • 2008 - 2010

    • Mexico
    • Banking
    • 700 & Above Employee
    • Software Developer
      • 2007 - 2008

Education

  • Universidad Anáhuac México
    Financial Administration, Servicios financieros y de gestión financiera
    2019 - 2019
  • EGADE Business School
    Master of Business Administration - MBA
    2014 - 2017
  • Instituto Politécnico Nacional
    Bachelor's degree in Telematics Engineering
    2002 - 2007

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