Stephen Hamel-Smith
MARKETING CONSULTANT - Self Employed at The Beacon Insurance Company Ltd.- Claim this Profile
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Bio
Fiona O'Connor
Stephen joined the Business Marketing team as Digicel transitioned to a centralised Marketing organisation. He had little B2B marketing experience prior joining the team but this didn't stop him from making a success of the role. He jumped in with eagerness and a hunger to learn and approached all new challenges with enthusiasm and very quickly was leading some key projects for the business. The work he did to support Government bids in Dominica (15yr EC$200 Mil contract to rebuild after Hurricane Maria), The CARCIP Contract (St. Lucia, St Vincent & The Grenadines and Grenada -1st multi country, 15 year contract in the region) demonstrated his energy, collaborative skills, creativity and willingness to go above and beyond to succeed. I would recommend Stephen to any organisation - you'd be lucky to have him
Lori-Ann Glasgow
Stephen is one of the most talented marketing professionals I have ever worked with. He is a great team player, very dedicated and hardworking. I'm a great admirer of his attention to detail which always brought us back to ensuring we were consistent and in keeping with brand, it's story and values. A great guy all around, I really enjoyed my time working with him.
Fiona O'Connor
Stephen joined the Business Marketing team as Digicel transitioned to a centralised Marketing organisation. He had little B2B marketing experience prior joining the team but this didn't stop him from making a success of the role. He jumped in with eagerness and a hunger to learn and approached all new challenges with enthusiasm and very quickly was leading some key projects for the business. The work he did to support Government bids in Dominica (15yr EC$200 Mil contract to rebuild after Hurricane Maria), The CARCIP Contract (St. Lucia, St Vincent & The Grenadines and Grenada -1st multi country, 15 year contract in the region) demonstrated his energy, collaborative skills, creativity and willingness to go above and beyond to succeed. I would recommend Stephen to any organisation - you'd be lucky to have him
Lori-Ann Glasgow
Stephen is one of the most talented marketing professionals I have ever worked with. He is a great team player, very dedicated and hardworking. I'm a great admirer of his attention to detail which always brought us back to ensuring we were consistent and in keeping with brand, it's story and values. A great guy all around, I really enjoyed my time working with him.
Fiona O'Connor
Stephen joined the Business Marketing team as Digicel transitioned to a centralised Marketing organisation. He had little B2B marketing experience prior joining the team but this didn't stop him from making a success of the role. He jumped in with eagerness and a hunger to learn and approached all new challenges with enthusiasm and very quickly was leading some key projects for the business. The work he did to support Government bids in Dominica (15yr EC$200 Mil contract to rebuild after Hurricane Maria), The CARCIP Contract (St. Lucia, St Vincent & The Grenadines and Grenada -1st multi country, 15 year contract in the region) demonstrated his energy, collaborative skills, creativity and willingness to go above and beyond to succeed. I would recommend Stephen to any organisation - you'd be lucky to have him
Lori-Ann Glasgow
Stephen is one of the most talented marketing professionals I have ever worked with. He is a great team player, very dedicated and hardworking. I'm a great admirer of his attention to detail which always brought us back to ensuring we were consistent and in keeping with brand, it's story and values. A great guy all around, I really enjoyed my time working with him.
Fiona O'Connor
Stephen joined the Business Marketing team as Digicel transitioned to a centralised Marketing organisation. He had little B2B marketing experience prior joining the team but this didn't stop him from making a success of the role. He jumped in with eagerness and a hunger to learn and approached all new challenges with enthusiasm and very quickly was leading some key projects for the business. The work he did to support Government bids in Dominica (15yr EC$200 Mil contract to rebuild after Hurricane Maria), The CARCIP Contract (St. Lucia, St Vincent & The Grenadines and Grenada -1st multi country, 15 year contract in the region) demonstrated his energy, collaborative skills, creativity and willingness to go above and beyond to succeed. I would recommend Stephen to any organisation - you'd be lucky to have him
Lori-Ann Glasgow
Stephen is one of the most talented marketing professionals I have ever worked with. He is a great team player, very dedicated and hardworking. I'm a great admirer of his attention to detail which always brought us back to ensuring we were consistent and in keeping with brand, it's story and values. A great guy all around, I really enjoyed my time working with him.
Credentials
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Excel Essential Training (Office 365/Microsoft 365)
LinkedInJul, 2021- Nov, 2024 -
Marketing on Facebook
LinkedInJun, 2021- Nov, 2024 -
SEO Foundations
LinkedInJun, 2021- Nov, 2024 -
Social Media Marketing: Strategy and Optimization
LinkedInJun, 2021- Nov, 2024 -
Strategic Planning Foundations
LinkedInJun, 2021- Nov, 2024 -
Strategic Thinking
LinkedInJun, 2021- Nov, 2024 -
Digital Marketing Foundations
LinkedInMay, 2021- Nov, 2024 -
Social Media Marketing Foundations
LinkedInMay, 2021- Nov, 2024
Experience
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The Beacon Insurance Company Ltd.
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Trinidad and Tobago
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Insurance
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100 - 200 Employee
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MARKETING CONSULTANT - Self Employed
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Aug 2021 - Present
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Digicel Group
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Jamaica
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Telecommunications
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700 & Above Employee
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MARKETING MANAGER
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Jun 2018 - Jun 2021
• Developed marketing plans and campaigns for both Mobile and Fibre-To-The-Home business units using a digital-first strategic approach• Provided support to the Sales & Retail teams with marketing communications & branding for field marketing & sales activations • Ensured all marketing activity reflected the brand identity and tone of voice• Oversaw purchasing of all promotional/branded items • Developed Fibre-To-The-Home acquisition campaigns that aided growth in the customer base, hitting 100,000+ subscribers in Jan 2021 (5yrs after launch)• Successfully executed marketing launch for Digicel’s nationwide mobile LTE network leading to 40% growth in data users over 2.5 yrs• Successfully completed full rebrand of Digicel as a digital operator increasing NPS score from +35 (Jan 2020) to +53 (Mar 2021) Show less
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MARKETING MANAGER - B2B (Business to Business)
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Aug 2017 - May 2018
Reported to Group Head of Marketing Digicel Business, responsible for 24 markets• Develop & execute campaigns to drive acquisition & upsell for the B2B (Business-to-Business) segment across the region• Support the regional bid team on mega deals with the production of high impact proposals that project an image of professionalism & competence• Completed bid proposal presentations for the Governments of Dominica, St Lucia, St Vincent & The Grenadines and Grenada• Scoped and developed a Case Study on the Queen Elizabeth Hospital in Barbados documenting Digicel's support for the hospital's digital transformation strategy and its benefits• Marketing lead in the project team that successfully won the bid for a 15yr EC$200 Mil contract from the Govt of Dominica Rebuild of Telecommunication, Data and ICT services after Hurricane Maria Show less
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MARKETING MANAGER – FTTH (Fibre-To-The-Home)
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Jan 2016 - Jul 2017
Reported to C.E.O. Digicel Play T&T • Led the execution of the launch campaign for Digicel Play (now Digicel+) including launch event, advertising campaign, outdoor branding & activations• Managed a team of 2 Marketing Executives• Formulated & implemented marketing plans & promotions to acquire new subscribers & upsell existing customers• Managed all customer communication & production of sales collateral• Planned & managed the annual FTTH Marketing budget
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MARKETING MANAGER - MOBILE
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May 2008 - Dec 2015
Reported to Marketing Director Digicel T&T• Developed & implemented marketing plans & promotions• Managed the relationship with media & creative agencies• Worked closely with device manufacturers on marketing plans & negotiated funding for new product launches & promotions• Coordinated market research activities & analysis of reports• Helped grow market share from 48% to 54% through effective marketing campaigns
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McCann Worldgroup
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Advertising Services
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700 & Above Employee
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ACCOUNT DIRECTOR
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Sep 2001 - May 2008
• Acted as primary liaison between the client and the agency • Built, maintained & grew positive relationships with key clients including Nestlé, American Airlines, NISSAN, Angostura, RBC Royal Bank (formally RBTT) and IGT (formally GTECH) • Formulated, developed and implemented advertising campaigns in line with client business objectives • Kept the agency team on schedule & within budget • Developed advertising campaigns for new product launches including Nescafè 3 in 1, Angostura LLB & Angostura 1919 Rum Show less
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Education
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University of Central Florida
MASTER OF BUSINESS ADMINISTRATION (M.B.A.), Marketing -
University of Central Florida
BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION (B.S.), Marketing
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