Experience

IFAMA

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Director of Communications and Member Engagement

  • Apr 2021 - Present

  Corvallis, Oregon, United States • Manage and grow a global network of 2000+ members in 90+ countries. • Develop, launch, populate, and maintain global community app. • Develop plan, execute and track communications for social media, website, and global media. • Plan and promote annual global conference (2021–virtual, 2022–Costa Rica, 2023–New Zealand)



Scandinavian Designs | Dania Furniture

• United States
• Furniture and Home Furnishings Manufacturing
• 100 - 200 Employee

• Creative Director

  • Nov 2019 - May 2020

  Petaluma, California • Reported directly to owners. Mentored, inspired and led team of seven creative professionals. • Doubled the daily eCommerce sales record the first day my rebranded digital catalog was released. • Provided creative assets for multi-million dollar advertising budget in 23 markets nationwide. • Analyzed consumer data and marketing analytics weekly to develop business strategy as a member of a multidisciplinary leadership team (Ownership, Marketing, eCommerce, Merchandising, Logistics).… Show more • Reported directly to owners. Mentored, inspired and led team of seven creative professionals. • Doubled the daily eCommerce sales record the first day my rebranded digital catalog was released. • Provided creative assets for multi-million dollar advertising budget in 23 markets nationwide. • Analyzed consumer data and marketing analytics weekly to develop business strategy as a member of a multidisciplinary leadership team (Ownership, Marketing, eCommerce, Merchandising, Logistics). • Drove concept and creative for seasonal/monthly/weekly campaigns spanning multiple channels including TV commercials, digital billboards, email blasts, print ads, print and digital catalog, and in-store signage. • Coordinated and directed photo/video shoots from start to finish, including location scouting, hiring and managing outside creatives, bringing the inspiration. • Position eliminated due to Covid-19 payroll cuts. Show less



AllCare Health

• United States
• Insurance
• 100 - 200 Employee

• Network Creative Director

  • Dec 2015 - Dec 2017

  Grants Pass, OR • Oversaw day-to-day activities of remote staff of 10–15 graphic designers, photographers, copywriters and web developers. Reported directly to CEO. • Drove the development of pattern libraries, brand guidelines, and templates. • Created premium marketing/advertising assets for medical, health and wellness practices and non-profits. • Developed key messaging and branding. Spearheaded and managed content strategy.

• Creative Director

  • Dec 2012 - Dec 2015

  Grants Pass, Oregon • Recruited and managed team of eight freelance creative professionals. • Consolidated four distinct lines of business into a single brand identity. • Provided strategic thought leadership based on a strong understanding of health industry trends. • Oversaw $500K advertising budget and managed all media contracts.

• Art Director

  • May 2008 - Dec 2012

  Grants Pass, Oregon • Developed and implemented overall corporate creative strategy for four distinct lines of business. • Managed multiple projects simultaneously. Worked autonomously on complex projects with minimal guidance. • Produced high-impact original work that boosted membership and measurably increased brand awareness.



3rd Act Magazine

• Art Director

  • Sep 2015 - Oct 2016

  Seattle, Washington • Revived and completely rebranded a 64-page, quarterly lifestyle magazine distributed in the greater Seattle area. • Directed photography for covers. • Managed production from initial concept, through design, pre-press and press check. • Provided creative direction for social media and website development.



Harry & David

• United States
• Food and Beverage Services
• 700 & Above Employee

• Art Director / Designer

  • Mar 2000 - Mar 2007

  • Reported to Executive Art Director. • Provided creative assets for all multi-channel promotions, packaging, and POS visual merchandising signage for 140+ Harry and David stores nationwide, totaling more than 550 marketing projects per year. • Solo designer assigned to Jackson & Perkins’ award-winning annual wholesale rose catalog for four years.