Experience

Virus Media

• Indonesia
• Advertising Services
• 1 - 100 Employee

• Performance Marketing

  • May 2023 - Present

  Jakarta, Indonesia • Responsible for handling 2 Clients from Hospitality and Home Living Industry and 4 Internal Projects which collaborate with Influencers • End-to-end of Digital Ads execution from creating marketing strategy, budgeting, structuring campaign, running & optimizing ads, and reporting • Implement daily execution of the on-going campaign across Meta Ads, Tiktok Ads, and Google SEM to acquire Traffic, Lead, and Purchase while at the same time optimizing the budget to achieve… Show more • Responsible for handling 2 Clients from Hospitality and Home Living Industry and 4 Internal Projects which collaborate with Influencers • End-to-end of Digital Ads execution from creating marketing strategy, budgeting, structuring campaign, running & optimizing ads, and reporting • Implement daily execution of the on-going campaign across Meta Ads, Tiktok Ads, and Google SEM to acquire Traffic, Lead, and Purchase while at the same time optimizing the budget to achieve KPI • Initiate new Angle Content and assist in creating Landing Page structure to improve campaign performance • Set up weekly / monthly performance reports to analyze the performance and optimize campaigns • Successfully increase ROAS by 46% by optimizing target audience, budget, and creative Show less



OLRANGE

• Indonesia
• Advertising Services
• 100 - 200 Employee

• Jr. Digital Strategist

  • Oct 2022 - Feb 2023

  Jakarta, Indonesia • Assist in preparing for Client’s Pitch, Campaign, and Brand Plan. Client: Diamond Food Indonesia, Blu by BCA, Samsung, Hyundai. • Holistically overview market situation, consumer behavior and updated trend to seek opportunity to develop initiative ideas for client's needs • Conduct strategic direction to creative team



JumpStart Indonesia

• Indonesia
• Food and Beverage Services
• 1 - 100 Employee

• Performance Marketing

  • Oct 2022 - Dec 2022

  Jakarta, Indonesia As part of RevoU Labs Program, I am assigned to execute Facebook Ads for JumpStart Coffee Indonesia. The responsibilities are: - Analyze, report, and present weekly and monthly performance through Google Data Studio - Initiate and implement daily and weekly optimization based on data-driven insight - Propose and create creative ideas to improve performance - Successfully decrease Cost per Lead by 24,63% and increase CTR by 61,16% for November 2022 Period



Ruangguru

• Indonesia
• Education Administration Programs
• 700 & Above Employee

• Performance Marketing

  • Feb 2022 - Sep 2022

  Jakarta, Jakarta, Indonesia • Plan and execute paid marketing campaign across Facebook Ads and Tiktok Ads for Ruangguru Products: English Academy, Alta School • Handling 4 Ad Accounts on Meta Ads and 1 Ad Account on Tiktok Ads • Actively testing and optimizing audience, placement, location etc to deliver more quality leads with more efficient budget to reach KPI • Brainstorm and create creative brief based on campaign insight and performance • Create weekly campaign reports to be reviewed by the Head of… Show more • Plan and execute paid marketing campaign across Facebook Ads and Tiktok Ads for Ruangguru Products: English Academy, Alta School • Handling 4 Ad Accounts on Meta Ads and 1 Ad Account on Tiktok Ads • Actively testing and optimizing audience, placement, location etc to deliver more quality leads with more efficient budget to reach KPI • Brainstorm and create creative brief based on campaign insight and performance • Create weekly campaign reports to be reviewed by the Head of Performance Marketing Division • Create competitor analysis for Ruangguru’s Product: Ruangbelajar and English Academy to evaluate and improve marketing strategy Achievement: • Decrease the Cost per Lead (CPL) up to 23% and increase Conversion Rate (CVR) up to 45% on Facebook Ads • Decrease the Cost per Lead (CPL) up to 17% and increase Conversion Rate (CVR) up to 60% on Tiktok Ads Show less



detikcom

• Indonesia
• Online Media
• 700 & Above Employee

• Social Media Haibundacom

  • Aug 2021 - Nov 2021

  Jakarta, Jakarta, Indonesia • Plan social media content to increase number of audience, readership, engagement, and shares • Manage Facebook Ads, arrange daily cross promotion with other online media, including Detik.com and Female Daily to reach readers from different social media platforms and accounts • Analyze content to develop reports and gather insights for future campaign Tools: • Echobox • Canva • Adobe Photoshop