Experience

OMD Entertainment

• United States
• Advertising Services
• 1 - 100 Employee

• Supervisor

  • Mar 2020 - Present

  Walt Disney Studios Home Entertainment• Plan and present paid media campaigns for Walt Disney Studios films with the goal of driving digital purchases and DVD sales.• Serve as a liaison to clients, internal teams and outside vendors to organize all communication of campaign developments, feedback, launches and reporting.• Use storytelling to present campaign performance and insights, analyzing and optimizing data weekly to boost conversion rates.• Collaborate with Search, Social, Programmatic and TV activation teams to ensure strategies are aligned across the entire campaign. • Supervise team of Media Planners and Assistants, providing feedback on campaign strategies and budget allocations. Show less

• Senior Media Planner

  • Nov 2019 - Mar 2020

• Media Planner

  • Jun 2018 - Nov 2019

  Account: Walt Disney Studios Home Entertainment• Activated tactics of media campaigns from start to finish by maintaining media budgets and discovering strategic partnerships to reach qualified audiences.• Identified digital media industry trends, keeping an eye towards testing new methods and channels.• Implemented new software program with internal teams to simplify existing processes of media budgeting and document building.• Designed quarterly competitive research decks and presented findings to clients, emphasizing creative messaging strategies of each media.• Be an ambassador for brand safety by using a third party measurement tool and vetting each potential campaign partner's data process• Train new Assistants on processes and technical skills Show less

• Assistant Media Planner

  • Jun 2017 - Jun 2018

  Account: Walt Disney Studios Home Entertainment• Negotiated media pricing with an average of eight publishers per campaign and sent insertion orders via Media Ocean/Prisma to secure media buys.• Analyze and report insightful key learnings on campaign performance metrics• Research scale and ratings of digital media publishers and television networks to determine which align with core strategies and target audiences of campaigns• Be the day-to-day contact in communication with media publishers regarding media proposals, inventory availability and targeting strategies Show less



Walt Disney World

• United States
• Entertainment Providers
• 700 & Above Employee

• Internal Communications, Resorts & Transportation

  • Jun 2016 - Jun 2017

  -Support internal communication strategies of 26 on-site resorts and three modes of transportation. -Design and develop print and digital collateral to communicate operational messages to 30,000 employees using various graphic design programs. -Photograph internal events at the Walt Disney World Resorts and transportation locations to be used for recognition initiatives. -Create strong company partnerships with 18 clients to drive communication initiatives at the local level that align with the overall resort strategy. -Write various articles for internal digital platforms using different writing styles, having a reach of 74,000 employees. -Generate multiple monthly videos using photography, animation and copy writing skills to boost employee and guest engagement. Show less



Cleveland Cavaliers

• United States
• Spectator Sports
• 500 - 600 Employee

• Promotional Team Member

  • Oct 2015 - Jun 2016

  -Engaged with a sell-out crowd of 20,562 fans inside Quicken Loans arena, home of the Cleveland Cavaliers NBA team. -Encouraged fans to participate in social media campaigns, ensuring they use the correct hashtags and assist any fan in need of help using social media platforms. -Engaged with a sell-out crowd of 20,562 fans inside Quicken Loans arena, home of the Cleveland Cavaliers NBA team. -Encouraged fans to participate in social media campaigns, ensuring they use the correct hashtags and assist any fan in need of help using social media platforms.



Downtown Akron Partnership

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Communications Intern

  • Sep 2015 - Dec 2015

  -Populated content on the organization’s website relevant to the downtown area . -Interviewed downtown business owners to write monthly blog posts and online newsletters to drive traffic to website. -Planned and executed a social media campaign to promote the First Night Akron New Year’s Eve event. -Populated content on the organization’s website relevant to the downtown area . -Interviewed downtown business owners to write monthly blog posts and online newsletters to drive traffic to website. -Planned and executed a social media campaign to promote the First Night Akron New Year’s Eve event.



Boys & Girls Clubs of the Western Reserve

• United States
• Non-profit Organization Management
• 1 - 100 Employee

• Development Intern

  • Jan 2015 - May 2015

  -Create and execute a three month long marketing strategy to promote organization’s fundraising event. -Write PSA’s and news releases and design email blasts to send to over 500 companies and patrons. -Coordinate and time keep the schedule of events at the organization’s largest annual fundraiser. -Collaborated with a team to improve organization’s net profit at the fundraiser by 34% from the previous year. -Create and maintain inventory of over 100 auction items for the fundraiser. -Create and execute a three month long marketing strategy to promote organization’s fundraising event. -Write PSA’s and news releases and design email blasts to send to over 500 companies and patrons. -Coordinate and time keep the schedule of events at the organization’s largest annual fundraiser. -Collaborated with a team to improve organization’s net profit at the fundraiser by 34% from the previous year. -Create and maintain inventory of over 100 auction items for the fundraiser.



Walt Disney World

• United States
• Entertainment Providers
• 700 & Above Employee

• Disney College Program Intern

  • Jan 2014 - Aug 2014

  -Act as a safari tour guide for guests in Disney’s Animal Kingdom at the Kilimanjaro Safari attraction. -Interact with guests from around the world to answer questions and give directions around the park. -Learn and memorize facts about African wildlife to share with guests while on the safari. -Work in safety critical positions to load guests into the ride vehicle in a time effective manner. -Act as a safari tour guide for guests in Disney’s Animal Kingdom at the Kilimanjaro Safari attraction. -Interact with guests from around the world to answer questions and give directions around the park. -Learn and memorize facts about African wildlife to share with guests while on the safari. -Work in safety critical positions to load guests into the ride vehicle in a time effective manner.