Sara Santos Garcia
Digital Marketing Specialist at Bookassist- Claim this Profile
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Spanish Native or bilingual proficiency
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English Full professional proficiency
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Bio
Experience
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Bookassist
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Ireland
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IT Services and IT Consulting
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1 - 100 Employee
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Digital Marketing Specialist
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Apr 2019 - Present
Helping hotels to drive Direct Booking to their Website. - Search Engine Marketing (SEM) Campaigns in multiple platforms (Google Ads, Microsoft Advertising, Facebook Advertising, etc) implementing new actions and strategies to improve performance. - Analysis of the online presence of hotels and take action to improve the traffic and conversion. - Developing and implementing onsite and offsite Search Engine Optimization (SEO) strategies for new and existing clients. - Web analytics (Google Analytics) and Report Generation - Planning, control and performance tracking of advertising campaigns using recognised KPIs (CTR, Bounce Rate, Conversion Rate, etc.) - Completed marketing and advertising tasks
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Technical PPC Specialist
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Apr 2016 - Apr 2019
Helping hotels to drive Direct Booking to their Website. - Search Engine Marketing (SEM) - Multiple Platforms - Planning, control and performance tracking of pay per click (PPC) campaigns for hotels - Implementation of new actions and strategies to improve performance - Web analytics (Google Analytics) and Report Generation - Analysis of KPIs: CTR, Bounce Rate, Conversion Rate, etc. - Completed marketing and advertising tasks
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Trainee Digital Marketing
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Oct 2015 - Apr 2016
Internship at Bookassist helping Digital Marketing Specialist in the company with the daily tasks: - Google Adwords and Bing Campaigns: PPC, Display, Extensions, - Budget Control - Monitor and Analysis of the Performance - Website Optimization (SEO)
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KSG
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Ireland
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Restaurants
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300 - 400 Employee
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Coffee Shop Supervisor & Marketing Assistant
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Oct 2012 - Oct 2014
- Marketing Assistant to the coffee shop- Coffee shop Supervisor duties- Knowledge of all the HACCP and Citrix program- Responsible of orders, waste sheet, posting dockets, stock-taking- Customer Service knowledge. - Marketing Assistant to the coffee shop- Coffee shop Supervisor duties- Knowledge of all the HACCP and Citrix program- Responsible of orders, waste sheet, posting dockets, stock-taking- Customer Service knowledge.
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Expertus CPM
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Spain
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Advertising Services
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100 - 200 Employee
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Sales Promoter
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Dec 2011 - Mar 2012
Sales Promoter for WonderBox at "El Corte Inglés"- Managing team and resources in order to achieve company targets. - Good communication skills gained through my experience as a sales promoter. - Organization skills. Sales Promoter for WonderBox at "El Corte Inglés"- Managing team and resources in order to achieve company targets. - Good communication skills gained through my experience as a sales promoter. - Organization skills.
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Agencia EFE
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Information Services
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700 & Above Employee
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Department of Television and Digital media - News Editor
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Jan 2011 - Jul 2011
Working in Agencia EFE as a part of the TV Team.- Press Conferences- News editing- Interviews and written articles- Production and Postproduction Working in Agencia EFE as a part of the TV Team.- Press Conferences- News editing- Interviews and written articles- Production and Postproduction
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TEMA Marketing Integral
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Spain
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Advertising Services
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1 - 100 Employee
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Sales Promoter and Team Leader
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2009 - 2010
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Education
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National College of Ireland
Certificate Digital Marketing [Level 8] -
Dublin Business School
Certificate, Digital Marketing, Level 7 -
Escuela de Organización Industrial
Certified (online), Web Analytics Expert -
BAI, Escuela de Empresa y Comunicación S.A.
Certificate, Audiovisual Production Expert -
Universidad Carlos III de Madrid
Bachelor’s Degree, Communication and Media Studies -
Universidad Carlos III de Madrid
Bachelor’s Degree, Business Administration and Management, General -
Santa Joaquina de Vedruna