Sara Santos Garcia

Digital Marketing Specialist at Bookassist
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Contact Information
us****@****om
(386) 825-5501
Location
Fuengirola, Andalusia, Spain, ES
Languages
  • Spanish Native or bilingual proficiency
  • English Full professional proficiency

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Experience

    • Ireland
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Digital Marketing Specialist
      • Apr 2019 - Present

      Helping hotels to drive Direct Booking to their Website. - Search Engine Marketing (SEM) Campaigns in multiple platforms (Google Ads, Microsoft Advertising, Facebook Advertising, etc) implementing new actions and strategies to improve performance. - Analysis of the online presence of hotels and take action to improve the traffic and conversion. - Developing and implementing onsite and offsite Search Engine Optimization (SEO) strategies for new and existing clients. - Web analytics (Google Analytics) and Report Generation - Planning, control and performance tracking of advertising campaigns using recognised KPIs (CTR, Bounce Rate, Conversion Rate, etc.) - Completed marketing and advertising tasks

    • Technical PPC Specialist
      • Apr 2016 - Apr 2019

      Helping hotels to drive Direct Booking to their Website. - Search Engine Marketing (SEM) - Multiple Platforms - Planning, control and performance tracking of pay per click (PPC) campaigns for hotels - Implementation of new actions and strategies to improve performance - Web analytics (Google Analytics) and Report Generation - Analysis of KPIs: CTR, Bounce Rate, Conversion Rate, etc. - Completed marketing and advertising tasks

    • Trainee Digital Marketing
      • Oct 2015 - Apr 2016

      Internship at Bookassist helping Digital Marketing Specialist in the company with the daily tasks: - Google Adwords and Bing Campaigns: PPC, Display, Extensions, - Budget Control - Monitor and Analysis of the Performance - Website Optimization (SEO)

    • Ireland
    • Restaurants
    • 300 - 400 Employee
    • Coffee Shop Supervisor & Marketing Assistant
      • Oct 2012 - Oct 2014

      - Marketing Assistant to the coffee shop- Coffee shop Supervisor duties- Knowledge of all the HACCP and Citrix program- Responsible of orders, waste sheet, posting dockets, stock-taking- Customer Service knowledge. - Marketing Assistant to the coffee shop- Coffee shop Supervisor duties- Knowledge of all the HACCP and Citrix program- Responsible of orders, waste sheet, posting dockets, stock-taking- Customer Service knowledge.

    • Spain
    • Advertising Services
    • 100 - 200 Employee
    • Sales Promoter
      • Dec 2011 - Mar 2012

      Sales Promoter for WonderBox at "El Corte Inglés"- Managing team and resources in order to achieve company targets. - Good communication skills gained through my experience as a sales promoter. - Organization skills. Sales Promoter for WonderBox at "El Corte Inglés"- Managing team and resources in order to achieve company targets. - Good communication skills gained through my experience as a sales promoter. - Organization skills.

    • Information Services
    • 700 & Above Employee
    • Department of Television and Digital media - News Editor
      • Jan 2011 - Jul 2011

      Working in Agencia EFE as a part of the TV Team.- Press Conferences- News editing- Interviews and written articles- Production and Postproduction Working in Agencia EFE as a part of the TV Team.- Press Conferences- News editing- Interviews and written articles- Production and Postproduction

    • Spain
    • Advertising Services
    • 1 - 100 Employee
    • Sales Promoter and Team Leader
      • 2009 - 2010

Education

  • National College of Ireland
    Certificate Digital Marketing [Level 8]
    2016 - 2017
  • Dublin Business School
    Certificate, Digital Marketing, Level 7
    2015 - 2015
  • Escuela de Organización Industrial
    Certified (online), Web Analytics Expert
    2015 - 2015
  • BAI, Escuela de Empresa y Comunicación S.A.
    Certificate, Audiovisual Production Expert
    2011 - 2012
  • Universidad Carlos III de Madrid
    Bachelor’s Degree, Communication and Media Studies
    2006 - 2011
  • Universidad Carlos III de Madrid
    Bachelor’s Degree, Business Administration and Management, General
    2006 - 2011
  • Santa Joaquina de Vedruna
    -

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