Rachel Formaro

Chief Executive Officer at Blu Pagoda LLC
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Contact Information
us****@****om
(386) 825-5501
Location
Des Moines, Iowa, United States, US

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Experience

    • United States
    • Business Consulting and Services
    • 1 - 100 Employee
    • Chief Executive Officer
      • Nov 2014 - Present

      Des Moines, Iowa Area Blu Pagoda is a boutique agency offering communications strategy, program and project management services, and content development. Our clients include financial services companies, technology solution providers, wealth management practices, and other creative agencies. We’re known for an intelligent and efficient approach to what we do, and for having compassion for our clients (and their customers). And while the word “collaborative” may have become a tad overused, we still hold to it as a… Show more Blu Pagoda is a boutique agency offering communications strategy, program and project management services, and content development. Our clients include financial services companies, technology solution providers, wealth management practices, and other creative agencies. We’re known for an intelligent and efficient approach to what we do, and for having compassion for our clients (and their customers). And while the word “collaborative” may have become a tad overused, we still hold to it as a value. We have a roster of clients and creatives we truly care about. Our clients are among the best at what they do in their related industries, and our talent team is committed to an expert approach to all that they do. With expertise in financial services, regulatory issues, crisis, and customer service communications—plus fintech and technology—we’re willing to take on what may be among the most complex (or, let’s face it, pain-staking) communications projects out there. Available for project-based work, hourly services, monthly retainer plans, and independent contracting, we can do as little or as much as you need. Our experience in both U.S. and Canadian markets is of benefit to our clients who cover both countries, and those who also need communications in both U.S. and U.K. English. P.s. We happily put our purpose where our profit is—we’re pleased to be a business member of 1% for the Planet, supporting non-profits who work with sustainability issues. Specialties Marketing, Communications, Writing, Editing, Creative Writing, Script Writing, Content Marketing, Community Management, Crisis Communications, Regulatory Communications, Financial Services, Ghostwriting, Investor Communications Show less

    • United States
    • Financial Services
    • 700 & Above Employee
    • Managing Director, Communications
      • Apr 2006 - Nov 2014

      San Francisco Bay Area/Des Moines, Iowa

    • Founder/Principal
      • Jan 2003 - Apr 2006

      San Francisco Bay Area

    • United States
    • Financial Services
    • 700 & Above Employee
    • Director, Marketing
      • Jan 2001 - Dec 2002

      San Francisco Bay Area

    • Director, Marketing
      • Dec 1998 - Feb 2001

      Toronto, Canada Area

    • Founder/Principal
      • May 1996 - Dec 1998

      Toronto, Canada Area

    • Canada
    • Advertising Services
    • 1 - 100 Employee
    • Account Manager
      • Apr 1995 - Apr 1996

      Toronto, Canada Area

    • France
    • Market Research
    • 700 & Above Employee
    • Market Researcher
      • Sep 1993 - Apr 1995

      Toronto, Canada Area

Education

  • University of Toronto
    B.A.
    1989 - 1993
  • Sheridan College
    Post-Graduate Certificate
    1993 - 1994

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