Kate Gordon
Freelance PR consultant (SAM/AD): PR & strategic comms (B2C & B2B: tech, culture, creative) at Brightspark PR- Claim this Profile
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Bio
Experience
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Bright Spark PR
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United Kingdom
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Public Relations and Communications Services
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1 - 100 Employee
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Freelance PR consultant (SAM/AD): PR & strategic comms (B2C & B2B: tech, culture, creative)
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Jul 2009 - Present
As a freelance PR consultant, I am experienced in B2C and B2B public relations in both agency and in-house environments, in technology, creative and cultural, as well as charity and non-profit sectors. On a project or retainer basis I can:- ⁃ Lead on strategic PR and media relations planning and advise on audience development; ⁃ Create and execute media campaigns that build a positive reputation and awareness; ⁃ Follow best practice in all aspects of digital and offline communications, including online PR and content marketing; ⁃ Manage campaigns and relationships with analysts and research organisations; ⁃ Research, advise and approach ambassadors, influencers or members of your digital ‘tribe’; ⁃ Provide creative input that generates ideas, delivering distinctive and successful campaigns; ⁃ Provide consultation, communications strategies, messaging and more; ⁃ Manage review programmes, press launches and media tours; ⁃ Write clear, concise and engaging content - from press releases and blog posts to long form articles and white papers.Projects past and present include - *Technology: Neighbourly, Tengi, Impulse Pay, 123ContactForm, Dreamstime, Esselte, Pioneer Optical, Athlon, MDS, FTS, Wavecom, Don't Panic London, TOAD, FXHome. Agency experience: Joshua PR*Cultural: Antlers Gallery, Forestry Commission / Forest of Dean Sculpture Trail, Situations, Field Art Projects, Foreground*Sports & lifestyle: Club Peloton, X-POLE, PhD Nutrition, Motive8 Group; My Money Time, The Resort Group, Fractional Jet, TransferGo. Agency experience: Aspire PR & Marketing*Non-profit / charity: Bath & West Community Energy, Club Peloton, West of England Design Forum, PlanetSolarBrightspark PR provides PR and creative communications for digital tech and creative organisations. It also provides a network of associated experienced professionals in digital marketing, web design, graphic design, photography and more, as required to fit the client’s requirements.
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PR-it
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United Kingdom
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Public Relations and Communications Services
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1 - 100 Employee
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Public Relations Consultant
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Sep 2020 - Present
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Transatlantic
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Public Relations Consultant
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Dec 2020 - Present
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West of England Design Forum
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United Kingdom
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Design Services
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Committee Member and PR Consultant
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2013 - Present
I am a volunteer committee member of the West of England Design Forum, a CIC for designers and those interested in design to come together, share ideas, be inspired and get connected. I provide input to the overall programme of events and activities, and provide PR support as and when required, helping to promote events and the work of WEDF. I am a volunteer committee member of the West of England Design Forum, a CIC for designers and those interested in design to come together, share ideas, be inspired and get connected. I provide input to the overall programme of events and activities, and provide PR support as and when required, helping to promote events and the work of WEDF.
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Aspire
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United Kingdom
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Public Relations and Communications Services
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1 - 100 Employee
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PR Lead
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Mar 2012 - May 2021
As PR Lead at sports marketing & PR agency Aspire, I was responsible for strategy development, campaign delivery, day-to-day media relations and social media support and on-event support, working with clients in the sport, health & fitness and lifestyle sectors. As PR Lead at sports marketing & PR agency Aspire, I was responsible for strategy development, campaign delivery, day-to-day media relations and social media support and on-event support, working with clients in the sport, health & fitness and lifestyle sectors.
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PR Consultant
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Feb 2011 - Dec 2018
Consultant for virtual PR agency Joshua PR - offering an alternative to traditional agencies. Focused (mostly) on the mobile space. Consultant for virtual PR agency Joshua PR - offering an alternative to traditional agencies. Focused (mostly) on the mobile space.
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Situations
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United Kingdom
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Arts & Crafts
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Communications Manager
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Jun 2009 - Dec 2010
As Communications Manager for Situations, an internationally-renowned arts producer based in Bristol, I was responsible for the delivery of a full range of PR and marketing activities. This included creating copy for media and marketing materials; updating and managing the website; social media management; working with designers to create print and a new website; managing relationships with suppliers; managing press launches and executing media campaigns.I was part of a small team that was often time or resource short so became used to delivering high-quality results in what was often a highly pressurised environment.
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Ruder Finn
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United States
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Public Relations and Communications Services
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400 - 500 Employee
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Senior Account Manager
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Apr 2008 - Jun 2009
As Senior Account Manager in the Corp/Tech Division of the European HQ of Ruder Finn UK, one of the world’s largest privately-owned communications agencies (2008-2009), I was responsible for the management and day-to-day running of and strategic planning for a number of clients in the B2B technology and financial services industries, often working with affiliates and partners around the world. As Senior Account Manager in the Corp/Tech Division of the European HQ of Ruder Finn UK, one of the world’s largest privately-owned communications agencies (2008-2009), I was responsible for the management and day-to-day running of and strategic planning for a number of clients in the B2B technology and financial services industries, often working with affiliates and partners around the world.
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Freelance PR Consultant
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Sep 2004 - May 2008
During this time I freelanced as a PR consultant for a number of agencies and in-house. Clients included:- Situations, www.situations.org.uk, public art commissioning organisation - Communications Manager- Foreground, foregroundprojects.org.uk, public art commissioning organisation - freelance PR support- Pioneer Europe, managed optical drives review programme- Marshall Cavendish, business book publishers - freelance PR support- Triarchy Press, business book publishers - freelance PR support
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Ruder Finn
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United States
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Public Relations and Communications Services
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400 - 500 Employee
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Account Executive to Account Manager
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Sep 2000 - Sep 2004
From 2000-2004, I was Account Executive, progressing to Account Manager, within the Corporate/Technology team. I provided support to and later managed client teams and individual projects, and acted as primary point of daily contact for a range of telecoms, technology and corporate clients. From 2000-2004, I was Account Executive, progressing to Account Manager, within the Corporate/Technology team. I provided support to and later managed client teams and individual projects, and acted as primary point of daily contact for a range of telecoms, technology and corporate clients.
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Education
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University of the West of England
BA Hons, Art & Visual Culture -
Woodroffe School