Melinda Paolino

Project Manager/Traffic Manager at GO
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Contact Information
us****@****om
(386) 825-5501
Location
Waterbury, Connecticut, United States, US

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Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Project Manager/Traffic Manager
      • May 2019 - Present

      Hartford, Connecticut Area • Responsible for project management, client relationship building, and assisting with overall account strategy for client accounts in varying industries. • Ensures that various projects are getting completed and implemented accurately and on schedule. • Directs a team of marketing coordinators, designers, media buyers, and developers on a plethora of projects including but not limited to website, digital, print, and digital/traditional media efforts. • Assists in the set… Show more • Responsible for project management, client relationship building, and assisting with overall account strategy for client accounts in varying industries. • Ensures that various projects are getting completed and implemented accurately and on schedule. • Directs a team of marketing coordinators, designers, media buyers, and developers on a plethora of projects including but not limited to website, digital, print, and digital/traditional media efforts. • Assists in the set up, reporting, and advising of digital and traditional media reports/recommendations, using platforms such as Google Analytics, Google Ads, SharpSpring, and more. Show less

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Account Manager
      • Jan 2018 - Feb 2019

      Prospect, Connecticut • Worked with high-priority client partners from many different industries and levels of company structure, providing prompt support, solutions, and ideas. • Built strong, long-lasting relationships with clients and team members in various different departments, resulting in client partners who are confident in our team's ability to put their business goals at the forefront, while providing the highest quality of attention and care. • Was involved with the production process on… Show more • Worked with high-priority client partners from many different industries and levels of company structure, providing prompt support, solutions, and ideas. • Built strong, long-lasting relationships with clients and team members in various different departments, resulting in client partners who are confident in our team's ability to put their business goals at the forefront, while providing the highest quality of attention and care. • Was involved with the production process on various projects, including content development, social media strategies, CMS management, website development, company re-brands, reputation management strategies, lead generation, report generation/analysis, and email marketing. • Provided hands-on support for client partners. Previously being in the technology field allows for quick turnaround times for projects such as website edits, email newsletter creation, and technical support. This also lessens the workload of our developers and IT team, freeing up space for them to work on larger, overarching projects. • Connected with clients on a weekly basis to provide the status of current projects. • Identified opportunities for additional digital marketing opportunities to grow accounts.

    • Digitial Project Coordinator
      • Feb 2017 - Jan 2018

      Prospect, Connecticut • Provides team members and clients with important project updates, and ensures that client receives deliverables on time. • Provides administrative and client partner service support. • Responds to and delegates support tickets via Zendesk. • Writes meta descriptions and titles for SEO, educational material, as well as copywriting for client's websites. • Assists with social media strategy, planning and execution. • Responsible for creating newsletters for… Show more • Provides team members and clients with important project updates, and ensures that client receives deliverables on time. • Provides administrative and client partner service support. • Responds to and delegates support tickets via Zendesk. • Writes meta descriptions and titles for SEO, educational material, as well as copywriting for client's websites. • Assists with social media strategy, planning and execution. • Responsible for creating newsletters for clients via Constant Contact and MyEmma. • Assists Digital Marketing Director with search studies and Google Ads.

    • Canada
    • Personal Care Product Manufacturing
    • 700 & Above Employee
    • Social Media Coordinator
      • Oct 2016 - Aug 2017

      Hartford, Connecticut •Increased Facebook Post Reach by 111%, and Facebook engagement by 183% since taking over role •Coordinates, creates, and schedules content for Lush Westfarms Mall social media profiles. •Responsible for Community Management by responding to user query's, feedback, and concerns. •Designs posts to sustain readers’ curiosity and create buzz around new products. •Reports on engagement and impressions for social media sites. •Develops optimal posting schedule… Show more •Increased Facebook Post Reach by 111%, and Facebook engagement by 183% since taking over role •Coordinates, creates, and schedules content for Lush Westfarms Mall social media profiles. •Responsible for Community Management by responding to user query's, feedback, and concerns. •Designs posts to sustain readers’ curiosity and create buzz around new products. •Reports on engagement and impressions for social media sites. •Develops optimal posting schedule, taking into consideration of customer engagement metrics and impressions. Show less

    • United States
    • Business Consulting and Services
    • 1 - 100 Employee
    • Social Media and Events Intern
      • Mar 2016 - Jun 2016

      Hartford, Connecticut • Gathered, scheduled, approved and posted to all social media sites including Facebook, Twitter, LinkedIn, and Google + for a business consulting firm. •During my 4 month period I increased Twitter, Facebook, and Linkedin followers by 25% and increased post reach and visibility by an average of 48% • Organized elements such as booking hotel rooms, registering, and gathering materials for conferences and events. • Created marketing collateral such as sell sheets, rack… Show more • Gathered, scheduled, approved and posted to all social media sites including Facebook, Twitter, LinkedIn, and Google + for a business consulting firm. •During my 4 month period I increased Twitter, Facebook, and Linkedin followers by 25% and increased post reach and visibility by an average of 48% • Organized elements such as booking hotel rooms, registering, and gathering materials for conferences and events. • Created marketing collateral such as sell sheets, rack cards, case studies, and press releases. • Assisted with email marketing and newsletter creation. • Assisted with various marketing tasks such as maintaining company website and proofreading content. Show less

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Social Media Intern
      • Jan 2016 - May 2016

      Bridgeport, CT • Managed and created content for multiple clients and for the company itself. • Created schedules for posting. • Wrote blog posts for the company's website. • Helped optimize SEO for our client's websites. • Assisted on various video production shoots.

    • United States
    • Retail Office Equipment
    • 700 & Above Employee
    • Copy and Print Associate
      • Dec 2009 - Apr 2016

      Watertown, Connecticut •Responsible for cultivating relationships with customers, specifically Small Business customers that result in the opportunity to assess and provide copy and print solutions that exceed their needs. •Responsible for managing multiple and competing priorities while providing outstanding consultative interaction, producing top quality finished products and an establishing an opportunity to build future business with the customer.

    • United States
    • Machinery Manufacturing
    • Website Project Manager
      • Sep 2015 - Feb 2016

      Naugatuck, Connecticut • Analyzed and inputted data into the company's website (congresstools.com) such as adding products, and modifying prices via content management system. •Assured that website was updated and working correctly. •Planned email marketing materials.

    • Music Marketing & PR Intern
      • Jun 2014 - Sep 2014

      Stratford, CT -Artist Outreach: Research, find, and contact emerging artists and bands. -Online/Offline Promotion: Promote "A Little Bit Weird" at local shows, on twitter and other social media, and forums. -Online Marketing: Posting on the "A Little bit Weird" Twitter, blog, and other social media platforms.

    • Canada
    • Personal Care Product Manufacturing
    • 700 & Above Employee
    • Seasonal Sales Ambassador
      • Nov 2013 - Jan 2014

      Danbury, Connecticut •Worked as a part of a sales team and that shared a mutual goal. •Demonstrated ability of determining needs of customers, and finding them a perfect product that works for them. •Demoing products on clients. •Created genuine, long term customer relationships.

    • Kennel Assistant/Front End/Washer & Bather
      • May 2013 - Sep 2013

      Wolcott, ct Responsible for all basic animal care while client is on vacation or away on business. Can be responsible for someone else’s pets from anywhere from a few days to two weeks. Answering Phones, booking appointments, washing and drying dogs, and giving customers great customer service and relief knowing their animals are in good care.

    • United States
    • Retail
    • 700 & Above Employee
    • Game Advisor
      • Oct 2011 - Jun 2013

      Waterbury, Connecticut •Provided exceptional and efficient customer services to patrons throughout the store. •Customers looked to me for information on the electronic gaming industry, including popular titles and consoles.

    • Assistant Unit Leader
      • Jun 2009 - Aug 2012

      Lebanon, Connecticut •Supervise camp activities, developing recreational plans, and guiding teenagers and children in camping, swimming, hiking and other outdoor pursuits. •Responsible for the health and safety of children, and leading campers in fire drills and emergency procedures.

Education

  • University of Phoenix
    Bachelor's degree, Marketing
    2014 - 2016
  • Naugatuck Valley Community College
    Associate's Degree, Hospitality Management
    2011 - 2014

Community

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