Experience

Harlingen Consolidated Independent School District

• United States
• Education Administration Programs
• 300 - 400 Employee

• Director of Media and Public Relations

  • Jul 2021 - Present

  • Lead a team of nine creative individuals to produce marketing materials and strategically communicate the stories of the district’s 31 schools, 3,000 employees, and 17, 600 students. • Oversee the use of communication services to market and promote information services across the school district. This includes managing platforms such as Blackboard Communications, Mailchimp, Facebook, Instagram, YouTube, Edlio, Twitter, Tik Tok, and WordPress.• Collaborate with senior leadership and stakeholders to ensure projects and communications are meeting delivery standards and address concerns. Show less

• Coordinator of Marketing Services

  • Feb 2016 - Present

  • Develop and create creative media concepts to shape the narrative of the school district. This includes managing 30 Facebook accounts, launching 25 digital media campaigns, creating branded content, and purchasing annual advertisements.• Schedule, coordinate, and direct photo and video shoots for marketing purposes. Utilizing the imagery to develop advertisements, magazines, brochures, social media, billboards, and newsletter content.



South Padre Island Marathon

• Digital Communications Coordinator

  • Jan 2015 - Aug 2016

  Assist in the promotion of the South Padre Island Marathon happening November 12, 2016. This includes producing and developing articles on fitness and health to go on www.RunSPI.com. In addition to managing all social media accounts, Derick and I create weekly schedules as well as newsletter content. We also make graphics promoting the race, the island and workout plans for all of our social media followers. #RunSPI is the hashtag we developed for our social media campaign. We are expecting about 8,000 runners in attendance this November. Show less



Texas Congress of Parents & Teachers (Texas PTA)

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Digital Media Specialist

  • Dec 2014 - Feb 2016

  • Manage digital communications and online materials for the state-wide organization. This includes managing social media, newsletter, and website platforms accessed by thousands of members across Texas. • Write and photograph centerfold articles for the quarterly state-wide magazine and gather content from freelance writers. Work alongside the graphic artist to produce the magazine, distribute it, and upload it to Issu. • Manage digital communications and online materials for the state-wide organization. This includes managing social media, newsletter, and website platforms accessed by thousands of members across Texas. • Write and photograph centerfold articles for the quarterly state-wide magazine and gather content from freelance writers. Work alongside the graphic artist to produce the magazine, distribute it, and upload it to Issu.



University of North Texas

• United States
• Higher Education
• 700 & Above Employee

• Teacher Assistant

  • Jan 2014 - Dec 2014

  Manage all online material for journalism undergraduate course-Strategic Communication. Organize course content and assignments via Blackboard Learning System. Develop quiz and final exam material. Grade class content including advertisement critiques, quizzes and papers. Manage all online material for journalism undergraduate course-Strategic Communication. Organize course content and assignments via Blackboard Learning System. Develop quiz and final exam material. Grade class content including advertisement critiques, quizzes and papers.



Argyle Independent School District

• Public Relations Intern

  • Aug 2014 - Nov 2014

  Develop three year communications plan for school district and create full-time job description for potential hire. Manage all social media channels as well as publish content regarding district's achievements. Develop three year communications plan for school district and create full-time job description for potential hire. Manage all social media channels as well as publish content regarding district's achievements.



Denton Chamber of Commerce

• United States
• Hospitality

• Communications and Marketing Intern

  • Oct 2013 - Jul 2014

  Manage chamber’s social media accounts including the development of campaigns and promotions. Develop press releases and newsletter content for the chamber. Create blog on WordPress and consistently wrote blog content for the chamber. Generate and distribute weekly newsletter to chamber members. Managed Chamber of Commerce calendar of events via ChamberMaster. Develop flyers, forms and PowerPoint presentations when assisting with special events, meeting preparations and data collection. Click on the link to see my blog for the Denton Chamber of Commerce.http://dentonchamber.wordpress.com/ Show less



Sinclair Broadcast Group

• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Digital Media Content Producer

  • Jan 2012 - Aug 2013

  Digital Content Producer: Responsible for the continued development and maintenance of the station’s website. Use the Content Manager System (CMS) to edit and publish web content such as articles, contests, calendars and site layout. Utilize Google Analytics to obtain website numbers. Reporter: Over 200 news articles published on valleycentral.com. Use station cameras and Avid editing software to produce VOSOT’s, PKG’s and VO’s for newscasts. Weekend Assignments Manager: Manage reporter’s assignments on the weekends. Organize and gather ideas throughout the week. Use the Avid iNews computer system to update reporters and producer on weekend stories. On-Air Talent: Various appearances on camera to introduce mobile application, to front/lead news stories for 5 p.m. and 6 p.m. newscasts and to share online comments on station’s morning show. Live shots at events such as Spring Car Giveaway and Football Kick-off Sports Newscast. https://www.youtube.com/watch?v=0M_q5eFOQqI Social Media Reporter: Interact with station viewers via Facebook and Twitter. Created Pinterest and Instagram accounts for station. Manage the station’s YouTube account. Manage the station’s app with over 40,000 users. Show less


Limited Brands
• United States
• Retail
• Sales Associate

  • Nov 2010 - Jan 2012

University of Texas - Pan American
• United States
• Higher Education
• 700 & Above Employee
• Telethon Operator

  • Oct 2010 - May 2011