Laura Padilla
Partner and Head of BD at Sapphire Ventures- Claim this Profile
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Bio
Experience
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Sapphire Ventures
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United States
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Venture Capital and Private Equity Principals
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1 - 100 Employee
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Partner and Head of BD
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Aug 2023 - Present
San Francisco Bay Area
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Growth Advisor
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Nov 2022 - Present
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Vertex Ventures
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Venture Capital and Private Equity Principals
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1 - 100 Employee
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Limited Partner
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Aug 2021 - Present
San Francisco, California, United States Investor in the most recent fund
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Weekend Fund
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United States
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Venture Capital and Private Equity Principals
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1 - 100 Employee
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Limited Partner
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Jun 2021 - Present
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Hewlett Packard Enterprise
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United States
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IT Services and IT Consulting
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700 & Above Employee
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VP, GreenLake Marketplace and ISV's
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Apr 2023 - Aug 2023
San Francisco Bay Area
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Chief
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United States
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Think Tanks
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700 & Above Employee
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Member
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Jan 2022 - Apr 2023
San Francisco Bay Area
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Airtable
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United States
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Software Development
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700 & Above Employee
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VP, Global Partners and Services
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May 2022 - Dec 2022
San Francisco Bay Area
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Zoom
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Head of Global Channel, Platform Sales and BD
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Mar 2018 - May 2022
San Jose, California I led the global partner and platform sales business unit that was comprised of over 300 team members. This included indirect sales with and through VAR’s, service providers/carriers, OEM's, referral partners, ISV’s and SI’s, as well as influenced revenue with technology partners such as Slack, Dropbox, Box, Okta, Five9, Twilio and others. The team was comprised of channel/partner sales managers, BD/alliance managers, operations and the partner program/strategy function. I built four distinct… Show more I led the global partner and platform sales business unit that was comprised of over 300 team members. This included indirect sales with and through VAR’s, service providers/carriers, OEM's, referral partners, ISV’s and SI’s, as well as influenced revenue with technology partners such as Slack, Dropbox, Box, Okta, Five9, Twilio and others. The team was comprised of channel/partner sales managers, BD/alliance managers, operations and the partner program/strategy function. I built four distinct revenue streams from scratch and they drove over $500M in revenue in 4 years. CRN 50 most influential channel leaders 2022 UC channel leader of the year 2021 CRN Channel Chief award 2020, 2021, 2022 Show less
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Cloud Software Association
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United States
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Technology, Information and Internet
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1 - 100 Employee
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Board Member
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Jan 2022 - Apr 2022
San Francisco Bay Area Member and Board Advisor
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Silicon Valley Leadership Group
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United States
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Public Policy Offices
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1 - 100 Employee
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Deputy
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Sep 2019 - Apr 2022
Representing Zoom and supporting board member Eric Yuan
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Nutanix
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United States
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Software Development
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700 & Above Employee
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Senior Director, BD and Alliances
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May 2016 - Mar 2018
Managed a team of strategic and technology alliance managers. Strategy behind various partner ecosystems such as ISV's, infrastructure and cloud. Built various engagement models with partners to "sell with" and through channels, SI's, SP's and OEM's. Also built the Elevate Technology Alliance Program and strategy behind the large ecosystem of partners.
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Director, Strategic and Technology Alliances
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Jan 2014 - May 2016
San Jose, CA Managed a team of alliance managers who were split between strategic alliances and program managed partners. Strategy behind various partner ecosystems such as ISV's, infrastructure and cloud. Launched the Nutanix Elevate technology alliance program that included a technical validation process called Nutanix Ready. Built various engagement models with partners to "sell with" and through channels, SI's, SP's and OEM's.
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Box
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United States
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Technology, Information and Internet
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700 & Above Employee
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Director, Global Channel Program and Marketing
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Aug 2012 - Jan 2014
Los Altos, CA Responsible for launching Box's first formal global channel and services program for resellers, system integrator's and referral partners. The program received industry recognition and partner revenue recognition eventually was 40% of company revenue. Developed the benefits, requirements, pricing model, incentives, MDF, renewal and deal registration policies. Cross functional management with marketing, operations, sales, legal and finance to complete the programs and roll them out… Show more Responsible for launching Box's first formal global channel and services program for resellers, system integrator's and referral partners. The program received industry recognition and partner revenue recognition eventually was 40% of company revenue. Developed the benefits, requirements, pricing model, incentives, MDF, renewal and deal registration policies. Cross functional management with marketing, operations, sales, legal and finance to complete the programs and roll them out globally. Manage channel marketing strategy and plan including MDF budget, partner allocations, campaigns, incentives and SPIFF's, as well as messaging to partners. Master multi-tasker able to think strategically and execute tactically to move multiple items forward. Knowledgeable in channel business models in EMEA, Japan, NA and APAC Show less
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Riverbed Technology
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United States
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Software Development
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700 & Above Employee
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Director, National Partner Marketing
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2010 - Jul 2012
- Strategy collaboration with senior management to increase sales growth with top global and national channel partners including Dell, Trace3, Forsythe, Fishnet, and Presidio. - Led cross-functional marketing effort with product, solutions and field marketing teams to grow new solutions areas within top channel partners such as virtualization, disaster recovery, cloud, security, and network management. - Developed multi-touch campaigns in support of solutions marketing efforts to drive… Show more - Strategy collaboration with senior management to increase sales growth with top global and national channel partners including Dell, Trace3, Forsythe, Fishnet, and Presidio. - Led cross-functional marketing effort with product, solutions and field marketing teams to grow new solutions areas within top channel partners such as virtualization, disaster recovery, cloud, security, and network management. - Developed multi-touch campaigns in support of solutions marketing efforts to drive new business Awards: - Riverbed Headwaters Sales Award 2011
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Sr. Alliance and Marketing Manager, Global Alliances
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2007 - 2010
- Global responsibilities for strategic corporate and channel marketing plans in support of cloud, storage, networking, application and virtualization solutions. - Managed business and marketing plans across cross- functional teams with Microsoft, Amazon Web Services, EMC, NetApp, McAfee, Dell/ EqualLogic, Compellent and VMware. - led go-to-market plan management for end-users, VAR's, distribution and SI/SP partners. Key highlights: - Developed and launched the first formal… Show more - Global responsibilities for strategic corporate and channel marketing plans in support of cloud, storage, networking, application and virtualization solutions. - Managed business and marketing plans across cross- functional teams with Microsoft, Amazon Web Services, EMC, NetApp, McAfee, Dell/ EqualLogic, Compellent and VMware. - led go-to-market plan management for end-users, VAR's, distribution and SI/SP partners. Key highlights: - Developed and launched the first formal Riverbed Technology Alliance (RTA) Program in 2007 and grew the program into one that influenced millions of dollars in Riverbed sales. Worked with senior management and cross-functional teams to develop program structure, operations, legal, technical testing parameters, etc. - Rolled out the initial global EMC Select partnership and managed the complete go-to-market plan with EMC. - Developed and managed several strategic partnership initiatives including cloud, RSP Partner program and network visibility strategy prior to the Mazu acquisition
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SANRAD
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United States
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Computer Networking Products
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1 - 100 Employee
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Marketing and Alliance Manager
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2004 - 2007
SANRAD was a small start-up where I was required to wear several hats, including managing lead generation campaigns, events, development of the channel program, marcom activities, PR, technology alliance program creation and technology alliance partners such as Microsoft, VMware, etc. I was able to use my skills in marketing and business development to drive over a 100% increase in leads, onboard new channel and technology partners and successfully launch several campaigns to completion.
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MediaLive International
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Advertising Services
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Product Marketing Manager
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2003 - 2004
COMDEX and Interop Technology Trade Shows I managed business relationships and marketing strategies for major exhibitor alliances such as Microsoft, Cisco—Over $2 million in sales. I also spearheaded the development of the First COMDEX Innovation Center project- Attracted a 100% increase in media impressions, increased COMDEX traffic and education by 125%
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Morgan Stanley
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United States
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Financial Services
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700 & Above Employee
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Financial Advisor
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2001 - 2003
Built a client base from scratch and managed their personal financial plans. Licensed for insurance, commodities and stock/bond sales. Completed 6 months of intense sales management training through the Dale Carnegie system.
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Partner Marketing Manager
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2000 - 2001
Asera was a start-up where I managed partner marketing for SI partners such as Accenture. I managed the complete go-to-market plan that included events, PR, product marketing, marcom, lead generation and channel marketing, One key achievement was a national thought leadership road show with Accenture and Forrester Research where we increased brand impressions by over 100% and closed over $1million in sales.
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Hitachi Vantara
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Alliance Marketing Manager
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1998 - 2000
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Intern
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1994 - 1998
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Education
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Santa Clara University
Bachelor of Science (B.S.), Business, Marketing