Zach McNamara
Program Manager at Purple Strategies- Claim this Profile
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French Full professional proficiency
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Chinese Elementary proficiency
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English Native or bilingual proficiency
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Russian Elementary proficiency
Topline Score
Bio
Doreen Nichols, SPHR
I consider myself very fortunate to know Zach McNamara on a personal and professional level. I have followed his progress from Worcester Academy, where he made a mark for himself academically and in leadership positions to graduating from George Washington University landing the opportunity to once again show his leadership skills in a campaigning role. When I think of words that best describe Zach, grace under fire, balanced passion, outstanding communicator, mature beyond his years, intellect, resourceful, committed, connects easily with people at all levels, respected by his peers and employer come to mind. However, what I admire about Zach is his ability to quickly put a plan in place. After graduating from George Washington he knew that he would be competing for rewarding opportunities with fellow students and seasoned professionals in the job market. Instead of resting on his laurels of a good education, he defined his first job. He took his love of communications, marketing and politics and carved out a job that gave him the opportunity to work with two well respected thought leaders in Washington, D.C. and continued to enhance his professional skills. Clearly, that takes courage and confidence. I continue to be impressed with Zach and anyone meeting him will too.
Doreen Nichols, SPHR
I consider myself very fortunate to know Zach McNamara on a personal and professional level. I have followed his progress from Worcester Academy, where he made a mark for himself academically and in leadership positions to graduating from George Washington University landing the opportunity to once again show his leadership skills in a campaigning role. When I think of words that best describe Zach, grace under fire, balanced passion, outstanding communicator, mature beyond his years, intellect, resourceful, committed, connects easily with people at all levels, respected by his peers and employer come to mind. However, what I admire about Zach is his ability to quickly put a plan in place. After graduating from George Washington he knew that he would be competing for rewarding opportunities with fellow students and seasoned professionals in the job market. Instead of resting on his laurels of a good education, he defined his first job. He took his love of communications, marketing and politics and carved out a job that gave him the opportunity to work with two well respected thought leaders in Washington, D.C. and continued to enhance his professional skills. Clearly, that takes courage and confidence. I continue to be impressed with Zach and anyone meeting him will too.
Doreen Nichols, SPHR
I consider myself very fortunate to know Zach McNamara on a personal and professional level. I have followed his progress from Worcester Academy, where he made a mark for himself academically and in leadership positions to graduating from George Washington University landing the opportunity to once again show his leadership skills in a campaigning role. When I think of words that best describe Zach, grace under fire, balanced passion, outstanding communicator, mature beyond his years, intellect, resourceful, committed, connects easily with people at all levels, respected by his peers and employer come to mind. However, what I admire about Zach is his ability to quickly put a plan in place. After graduating from George Washington he knew that he would be competing for rewarding opportunities with fellow students and seasoned professionals in the job market. Instead of resting on his laurels of a good education, he defined his first job. He took his love of communications, marketing and politics and carved out a job that gave him the opportunity to work with two well respected thought leaders in Washington, D.C. and continued to enhance his professional skills. Clearly, that takes courage and confidence. I continue to be impressed with Zach and anyone meeting him will too.
Doreen Nichols, SPHR
I consider myself very fortunate to know Zach McNamara on a personal and professional level. I have followed his progress from Worcester Academy, where he made a mark for himself academically and in leadership positions to graduating from George Washington University landing the opportunity to once again show his leadership skills in a campaigning role. When I think of words that best describe Zach, grace under fire, balanced passion, outstanding communicator, mature beyond his years, intellect, resourceful, committed, connects easily with people at all levels, respected by his peers and employer come to mind. However, what I admire about Zach is his ability to quickly put a plan in place. After graduating from George Washington he knew that he would be competing for rewarding opportunities with fellow students and seasoned professionals in the job market. Instead of resting on his laurels of a good education, he defined his first job. He took his love of communications, marketing and politics and carved out a job that gave him the opportunity to work with two well respected thought leaders in Washington, D.C. and continued to enhance his professional skills. Clearly, that takes courage and confidence. I continue to be impressed with Zach and anyone meeting him will too.
Experience
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Purple Strategies
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United States
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Advertising Services
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100 - 200 Employee
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Program Manager
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Jul 2021 - Present
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59th Presidential Inaugural Committee (PIC)
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Political Organizations
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Merchandise Director
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Nov 2020 - Apr 2021
Built a merchandising and e-commerce operation from scratch within five weeks grossing $6.3 million in sales. Led interdepartmental efforts to market products via email, SMS, and social channels, project revenue numbers, support surrogates on-site for events leading up to and including Inauguration Day. Developed partnerships with stakeholders and outside designers and collaborators. Built a merchandising and e-commerce operation from scratch within five weeks grossing $6.3 million in sales. Led interdepartmental efforts to market products via email, SMS, and social channels, project revenue numbers, support surrogates on-site for events leading up to and including Inauguration Day. Developed partnerships with stakeholders and outside designers and collaborators.
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Biden for President
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United States
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1 - 100 Employee
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Merchandise Director
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Jul 2020 - Nov 2020
Devised overall strategy and structure for a $23 million budget, creative development of over 60 products from concept to execution, and integrated marketing for the Biden/Harris campaign’s store. Broke merchandise fundraising records, with a team of only three, while achieving significant earned media for the campaign’s product offerings and larger brand. These included creative rapid response products, most notably a viral fly swatter following the VP debate. Coordinated with 19 of America’s top fashion designers and Vogue Magazine to produce a line of product offerings; partnered for events to support the initiative. Led interdepartmental campaigns to promote products via online ad placements, social posts from the campaign and public figures, and direct-to-consumer email and SMS marketing. Show less
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Democratic National Committee
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United States
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Political Organizations
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300 - 400 Employee
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Deputy Director of Direct Marketing
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Apr 2018 - Jul 2020
Managed a team of five staff and multiple creative and production vendors to achieve compelling narratives in outgoing political communications; worked daily with research and communications teams to optimize pitches in direct mail, digital, merchandise, and SMS outreach.Drafted and edited monthly direct mail pieces, telemarketing, and SMS scripts for a targeted audience of over 3 million; exceeded fundraising goals of over $68 million in the 2018 cycle on a $15 million budget.
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Direct Marketing Manager
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Oct 2017 - Apr 2018
Restructured and rebuilt the DNC’s multimillion-dollar direct marketing fundraising program post-2016 on an understaffed two-person team, restored a creative vision for the program, cut ineffective campaigns, and streamlined the party’s donor data, improving coordinated project rollouts.
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New Hampshire Democratic Party
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Political Organizations
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1 - 100 Employee
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Press Secretary
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Nov 2016 - Mar 2017
Spoke on-the-record on behalf of the Party; built relationships with national press corps members and pitched stories for national publications while promoting the Chairman’s 2017 bid for DNC Chair.Developed op-eds, emails, and statements for publication and national consumption; supported both the Buckley for Chair campaign and the State Party’s operations.
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Communications Director, House & Senate
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Apr 2016 - Nov 2016
Implemented the messaging strategy for 24 Senate and 360+ House campaigns in direct consultation with state and federal candidates, the Democratic caucus director, and Hillary for New Hampshire.
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Democratic National Committee
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United States
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Political Organizations
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300 - 400 Employee
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Coordinator - State Party Victory Fund
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Mar 2015 - Apr 2016
Managed the State Party Victory Fund, a multi-million dollar joint fundraising program between the DNC and 50 state Democratic parties, through several direct mail pushes every year. Coordinated with other departments at the DNC and state parties to craft the appropriate message and scope for each individual project necessary to meet fundraising goals. Provided daily support to the larger DNC direct mail, telemarketing, and canvass programs. Coordinated merchandise production for the DNC’s online store. Show less
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14th Street Strategies, Inc.
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Public Relations and Communications Services
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1 - 100 Employee
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Marketing Coordinator
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Apr 2014 - Feb 2015
•Compiled targeted media strategy reports, press clippings, and reporter databases for clients. •Executed research projects on national small business trends and potential clients to aid the firm’s development. •Grew and managed the email fundraising program of a major state Democratic party. •Led direct mail projects from design and letter approvals, to list orders. •Compiled targeted media strategy reports, press clippings, and reporter databases for clients. •Executed research projects on national small business trends and potential clients to aid the firm’s development. •Grew and managed the email fundraising program of a major state Democratic party. •Led direct mail projects from design and letter approvals, to list orders.
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The Office of Senator Kirsten E. Gillibrand
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Legislative Offices
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1 - 100 Employee
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Press Intern
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Aug 2013 - Dec 2013
•Prepared daily press clippings for the senator’s review during the October 2013 shutdown. •Liaised with the press corps on behalf of the communications staff. •Researched U.S. paid leave policies and history of military practices to support the Senator’s legislative agenda. •Prepared daily press clippings for the senator’s review during the October 2013 shutdown. •Liaised with the press corps on behalf of the communications staff. •Researched U.S. paid leave policies and history of military practices to support the Senator’s legislative agenda.
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Ed Markey for U.S. Senate
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Dennis, MA
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Campaign Fellow
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May 2013 - Jun 2013
•Worked as a field director for campaign activities in the towns of Yarmouth and Dennis, working under the field director for the Cape Cod region. •Worked as a field director for campaign activities in the towns of Yarmouth and Dennis, working under the field director for the Cape Cod region.
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The George Washington University
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United States
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Higher Education
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700 & Above Employee
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Admissions Assistant Supervisor
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Aug 2012 - May 2013
•Immediate supervisor and producer of a daily work schedule for 65 student employees.•Spearheaded the Fall hiring and training process.•Monitored and provided feedback for employees regarding their performance and their interactions with prospective families.•Managed the I-20 immigration process for international students.
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Admissions Assistant
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Oct 2010 - Aug 2012
•Processed admission files for the professional staff’s review.•Guided prospective families during their visits to campus.•Selected for the highly competitive Visitor Information Program for the Summer of 2011, adding tours and information sessions to my duties.
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Education
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The George Washington University
Bachelor of Arts (B.A.), International Affairs -
Institut d'Etudes politiques de Paris / Sciences Po Paris
Political Science and Government -
Worcester Academy
High School
Community
