Experience

Griftland College

• Netherlands
• Higher Education
• 100 - 200 Employee

• Rebound and college assistant

  • Mar 2021 - Present



De School van HIP

• Netherlands
• Primary and Secondary Education
• 1 - 100 Employee

• Homework coach

  • Sep 2018 - Jul 2021

  Coaching of highschool students. Coaching of highschool students.



ValueProof - Smarter Marketing

• Netherlands
• Advertising Services
• 1 - 100 Employee

• Project Manager

  • Apr 2019 - Mar 2020

  Project management of communication projects in pharma and media. Main tasks: support of consultants, SEO-proof copywriting, technical website support and developing leaflets, fair material and apps. Project management of communication projects in pharma and media. Main tasks: support of consultants, SEO-proof copywriting, technical website support and developing leaflets, fair material and apps.



HIP

• Netherlands
• Education
• 1 - 100 Employee

• Location Manager

  • Feb 2017 - Mar 2019

  Responsible for location Instituut HIP Baarn. Homework coaching, remedial teaching and thesis coaching. Responsible for location Instituut HIP Baarn. Homework coaching, remedial teaching and thesis coaching.



Allegra Strategies

• Utrecht Area, Netherlands

• Research Consultant

  • May 2015 - Jun 2015

  Research consultant baby market research for the Dutch market. Part of large European study of the baby market. Included deskresearch and expert interviews. Research consultant baby market research for the Dutch market. Part of large European study of the baby market. Included deskresearch and expert interviews.



GfK - An NIQ Company

• Germany
• IT Services and IT Consulting
• 700 & Above Employee

• Team Manager Research & Operations GfK BaCE

  • Mar 2012 - Aug 2014

  Team manager Research & Operations at GfK brand and Customer Experience (BaCE) in Amstelveen, the Netherlands. Team manager of research and consultant Brand Health tracking. Clients: Perfetti van Melle, Nokia. Team manager Research & Operations at GfK brand and Customer Experience (BaCE) in Amstelveen, the Netherlands. Team manager of research and consultant Brand Health tracking. Clients: Perfetti van Melle, Nokia.



Ipsos

• France
• Market Research
• 700 & Above Employee

• Research Consultant

  • Aug 2007 - Jan 2012

  Consultant Brand equity research: brand health tracking, communication tracking and pre-testing. Set-up and calibration of pre-test method for the Dutch market. Clients: Asics, bol.com, Danone, Nutricia, Ministerie VWS, Bank of Scotland, War Child. Consultant Brand equity research: brand health tracking, communication tracking and pre-testing. Set-up and calibration of pre-test method for the Dutch market. Clients: Asics, bol.com, Danone, Nutricia, Ministerie VWS, Bank of Scotland, War Child.



Ithaka marktanalisten

• Leiden, the Netherlands

• Senior Consultant

  • Oct 2005 - Jul 2007

  Qualitative and quantitative research projects, both national and international. Clients: Nutricia, Film1/Sport1 (Chellomedia), UPC. Qualitative and quantitative research projects, both national and international. Clients: Nutricia, Film1/Sport1 (Chellomedia), UPC.



ABN AMRO Bank N.V.

• Netherlands
• Banking
• 700 & Above Employee

• Interim senior reseach manager

  • Mar 2005 - Jun 2005

  Coordination of tracking and adhoc research, both qualitative and quantative. Translate research result in operational and strategic recommendations to internal clients. Coordination of tracking and adhoc research, both qualitative and quantative. Translate research result in operational and strategic recommendations to internal clients.



MotivAction (now Augeo)

• United States
• Advertising Services
• 1 - 100 Employee

• Senior project manager

  • Jan 2004 - Mar 2005

  Consultant quality & efficiency tracking research. Set-up of one of the first online research dashboards. Clients: Grolsch, Daphne, Vogel Media Management. Consultant quality & efficiency tracking research. Set-up of one of the first online research dashboards. Clients: Grolsch, Daphne, Vogel Media Management.



Mindshare

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Research manager

  • Apr 2001 - Nov 2003

  Tracking research consultant. Product development of 3D, a brand equity database. Clients: Storck, Bavaria. Randstad, ING. Tracking research consultant. Product development of 3D, a brand equity database. Clients: Storck, Bavaria. Randstad, ING.



Insights by Kantar

• United Kingdom
• Market Research
• 700 & Above Employee

• Research manager

  • Oct 1997 - Mar 2001

  Start-up of Millward Brown unit at CMA (Centrum voor Marketing Analyses). Performing pre-tests, tracking studies. Clients: Sara Lee, Kraft, Heineken & Rabobank. Start-up of Millward Brown unit at CMA (Centrum voor Marketing Analyses). Performing pre-tests, tracking studies. Clients: Sara Lee, Kraft, Heineken & Rabobank.



SWOCC

• Netherlands
• Advertising Services
• 1 - 100 Employee

• Research employee

  • Oct 1996 - Sep 1997

  Research with advertising professionals to uncover the usually not outspoken assumptions of how advertising works. Publication: In het kielzog van Giep Franzen. Dr. Bas van den Putte, drs. Kim Cramer & drs. Andrea Smit. SWOCC: 1999. Research with advertising professionals to uncover the usually not outspoken assumptions of how advertising works. Publication: In het kielzog van Giep Franzen. Dr. Bas van den Putte, drs. Kim Cramer & drs. Andrea Smit. SWOCC: 1999.