Adetoun Adereni

Marketing Communications Manager at Kurero
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Contact Information
us****@****om
(386) 825-5501
Location
Lagos State, Nigeria, NG

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Experience

    • United Kingdom
    • Media and Telecommunications
    • 1 - 100 Employee
    • Marketing Communications Manager
      • Dec 2022 - Present

      - Lead the communications arm at Kurero, a pioneering voice-based asynchronous social media app - Develop and execute strategic plans for corporate communications to effectively convey Kurero's unique value propositions - Manage social media strategy and campaigns to drive brand awareness and foster engagement - Create compelling content that resonates with the target audience and encapsulates Kurero's mission - Ensure messaging consistency and impact across various channels - Revolutionize connections and conversations through the transformative power of voice on Kurero's platform Show less

    • Nigeria
    • Hospitality
    • 1 - 100 Employee
    • Brand Communications Manager
      • Dec 2021 - Jul 2022

      - Managed PR and digital media efforts at GAIA, achieving significant results - Increased membership by 20% through targeted campaigns for female C-Suite executives and founders across all sectors - Oversaw social media team, managing campaigns and promotions for GAIA AFRICA - Managed the GAIA weekly newsletter that gave global insights to C-Suite members - Launched and managed a 5-part Gender Parity podcast in collaboration with Mc Kinsey - Managed PR and digital media efforts at GAIA, achieving significant results - Increased membership by 20% through targeted campaigns for female C-Suite executives and founders across all sectors - Oversaw social media team, managing campaigns and promotions for GAIA AFRICA - Managed the GAIA weekly newsletter that gave global insights to C-Suite members - Launched and managed a 5-part Gender Parity podcast in collaboration with Mc Kinsey

    • Nigeria
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
      • Aug 2020 - May 2021

      - Managed content for Popcentral, one of Africa's fastest-growing TV stations on DSTV Channel 189.- Oversaw a dedicated social media team, coordinating campaigns and promotions for both new and existing shows.- Played a key role in driving the success and growth of Popcentral, contributing to its reputation as a leading source for pop culture, entertainment and shaping Youth culture in Africa.

      • May 2020 - May 2021

      - Hosted a daily news show covering various verticals, with a particular focus on youth culture, technology, and business.- Utilized my presenting skills to engage and captivate audiences, delivering high-quality content on a consistent basis.

    • Social Media Manager / Community manager
      • Feb 2019 - May 2020

      - Achieved exceptional growth for the company's multiple social media platforms, increasing follower count and engagement rate by over 150%. - Developed and implemented a comprehensive strategy to ensure consistency across social media platforms and effectively managed the newsletter audience. - Successfully managed and nurtured three communities, namely TGIFF, LFA, and TNS, fostering engagement and building a strong online presence for each community. - Efficiently handled emails and direct messages across social media platforms, ensuring timely and effective communication with the audience. - Created engaging and captivating content across various social media channels, driving brand awareness and audience engagement. - Played a supportive role in the pre-production and production phases of sitcoms and movies, contributing to the overall success of the projects. - Demonstrated creativity, attention to detail, and a deep understanding of the target audience, resulting in the creation of compelling content and effective communication strategies. - Showcased strong multitasking and organizational skills in managing various aspects of social media, community management, content creation, and production support. - Contributed to the company's overall growth and success by leveraging digital media expertise and fostering a strong connection with the audience. Show less

Education

  • University of Ibadan
    Bachelor's degree, Geography
    2015 - 2019

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