Chris Murphy
CPG Analyst at Skupos Inc.- Claim this Profile
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Bio
Experience
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Skupos Inc., a PDI Technologies Company
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United States
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Software Development
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1 - 100 Employee
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CPG Analyst
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Jan 2022 - Present
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Urban Science
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United States
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Automotive
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500 - 600 Employee
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Manager
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Oct 2016 - Nov 2019
On- site team lead and project manager supporting National Network Development for Volvo Cars of North America, LLC. Responsible for the development and execution of short, medium and long term Network Plans, analyses and reporting for all current and proposed dealers. Consult with clients on specific dealer network business issues, then develop, modify and utilize SQL queries, stored procedures and other data sources of varying complexity to meet client needs. Drive client satisfaction through regular status meetings, training sessions and project presentations with all levels of client management. Primary point of contact and subject matter expert for all things Dealer Network related. Show less
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IRI
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United States
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Market Research
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700 & Above Employee
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Manager- Client Solutions (Pinnacle Foods Team)
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Nov 2010 - Oct 2016
Coordinate, execute, analyze, and present findings from a variety of research projects purchased by the client; recommend potential action steps and additional research opportunities. Train and assist client’s market research, sales, and marketing teams to navigate and analyze syndicated data for decision-making, marketplace innovation, and category management. Consult with our client on a full-range of IRI services, including store data analysis, household purchase behavior analysis, surveys, audits, data modeling, in-market testing, and other custom projects. Identify and develop new project opportunities with client contacts; write proposals to gain new business. Suggest creative techniques, tools, and processes to improve all aspects of client and team performance. Show less
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Trade Marketing Specialist
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Sep 2008 - Nov 2010
Assist in the development of the sales and distribution strategy for all Panasonic Battery brands, while maximizing margins. Manage and track the annual trade spending budget as directed. Track all new product introductions and provide necessary input and feedback to marketing for related new product development activities (in conjunction with Sales Management input). Collect and analyze customer data to provide information and recommendations to achieve sales objectives across all businesses. Develop and distribute periodic sales reports to keep all sales team members apprised of sales trends and opportunities. Assist in preparing customer presentations to maximize use of positive sales data and tell a positive story. Make available clear reporting tools to at all times guarantee full transparency of Sales, Sales and Promotional Activities, Market developments, Trends and Competitive Activities (i.e. syndicated data) and develop related sales tools. Continuously study the possibility of further financial improvements in all areas of the customer portfolio in order to achieve growth and profitability budgets of the company. Develop channels and tools (sales policies, new business presentations, price lists, broker manuals, broker lists and all field mailings, etc.) for efficient internal and external communication to the sales field and brokers. Show less
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Nielsen
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United States
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Technology, Information and Media
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700 & Above Employee
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Associate Client Manager
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Dec 2006 - Sep 2008
Conducted basic Scanning & Homescan analyses in support of strategic initiatives, providing actionable consumer insights and recommendations. Served as a consultant and advisor providing proactive analyses and insights on client needs for Kraft and A&P. Managed data quality issues to ensure client use and acceptance and positively position Nielsen data methodologies and potential anomalies to the client. *Conducted multiple Category reviews for A&P category managers, identifying key assortment, pricing and merchandizing opportunities, leading toward meaningful discussions with Manufacturing partners. *Provided a Biscuit Display Selling story to Kraft, utilizing Scantrack, Homescan and Spectra data to showcase the importance of displays for snacking vs. other key food categories to win share. Identified and recommended key display periods for major Kraft Biscuit Brands. Show less
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Distribution Analyst
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2005 - 2006
Developed and implemented the monthly wholesale forecast for Mercedes-Benz USA. Assessed and addressed risk to wholesale and retail through contact with regional vehicle processing centers, manufacturing and ocean vessel logistics. Closely monitored regional days supply utilizing a 90 day schedule to ensure an equitable distribution of product nationally and avoid shortages or overstock positions. •Developed and implemented initial allocation for 9 new dealer points and an additional 9 supplemental allocations •Revised New Dealer Point allocation methodology to more closely mirror region/market variances. •Aided in the planning of the launch of the new M-Class, CLS, S-Class, GL Class and R-Class. •Developed monthly vessel planning schedule which aided in targeting areas of risk to wholesale. Show less
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Sherwin-Williams
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United States
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Chemical Manufacturing
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700 & Above Employee
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Sales Analyst- Minwax
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Apr 2003 - Mar 2005
Developed account presentations, plan-o-grams, and line reviews analyses. Analyzed sales data and provided insights to the sales force to aid in maximizing sales opportunities with accounts (Home Depot, TruServ, Sherwin-Williams Stores). Maintained and monitored sales information, rebates, account specific funds and service expenses by account for appropriate sales utilization. Generated and distributed all internal and external sales reports as required. Analyzed all Woodcare Division co-op, rebate, and all sales/marketing programs. •Developed Business Objects reporting tool for EDI data from Home Depot, allowing the Sherwin-Williams Woodcare Division their first opportunity to perform in-depth analysis of Home Depot POS data. •Targeted 500 under-performing Sherwin- Williams’s stores for in- store training on the benefits of Thompson’s Advanced. Early results indicate 15% increase on sales year over year same store sales. Show less
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Ford Motor Company
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United States
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Motor Vehicle Manufacturing
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700 & Above Employee
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Allocation Specialist
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Mar 1999 - Sep 2002
Allocatied $3 Billion in inventory annually to over 160 retailers in the U.S. and Mexico, based on sales & inventory turn measurements and forecasted demand. •Revised allocation methodology yielding a 15% reduction in inventory ageing •Assisted market teams and retailers in inventory management and resolution of localized supply variances, including planning new store inventory for more than 35 franchise expansions •Utilized market research of competitive sales and registration data, along with retailer capacity analysis for the initial allocation of the S-TYPE and X-TYPE •Developed reports based on inventory trends and historical sales data by product line and type, allowing for timely forecast adjustments to the production schedule, to better suit consumer preferences and account for marketing promotions •Co-developed a web-based order management system for the Executive Lease Program, reducing program OTD time by 20% and generating a $9 million (29%) increase in program sales Show less
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Education
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Rutgers University - Newark
Bachelor of Science (B.S.), Business Administration and Management, General