Experience

KEENFOLKS

• Spain
• Technology, Information and Media
• 1 - 100 Employee

• Business, Growth and Innovation Director for Spanish Market

  • Jan 2023 - Present

  As a Country Manager indeed, my key responsibilities are linked to 3 main areas, leading the Spanishbusiness for the company, where Pharma, CPG and education industries are our main focus.Growth. Making growth plans and strategies for better selling and reaching the yearly plan. Organic andNew Business fall under my shoulders.Business. Taking care of the existing client roster, making the operation profitable, and deliveringuncomparable value to our clients in all the areas where we typically help them. Creative Strategy for Brand and Content plans, Product and Service design, UX/UI, Loyalty platforms, complex Website enviroments, e-commerce, Consumer research, building strong funnel and costumer journeys paths, CRM and Marketing Automation, SEO, Paid Media consulting and executing, or landing regional and country brand plans from Global HQs, etc..Innovation. Consulting in how to break boundaries in every category or service we are involved in. Welead workshops and we do tons of research to help our clients being at the cutting edge of their industries and categories. Show less

• Global Brand & Content Marketing Hub Director

  • May 2021 - Jan 2023

  Leading a powerful talented team of 37 people, l led digital strategies and operations in Euram, theUSA and LATAM for relevant companies as Merck, Johnson&Johnson, Almirall, Esteve, ISDIN, CocaCola, Mcdonald's, Nestlé or Danone. With the precious help of all these people I was responsible forthe brand, creative, design, UX/UI, copywriting, content channel planning, PR, Social Media, consumerinsights, behavior and Growth strategies. That way, I helped such important companies tomove to more profitable paths, with a shameless sales orientation, and better customer experiences. Show less



Deloitte Digital

• United States
• Business Consulting and Services
• 700 & Above Employee

• Brand, Content & Digital Communications Manager

  • Apr 2018 - May 2021

  Setting brand & digital business strategies for large scale clients as Nestlé, Caixabank, Audi, SEAT, RACC Mobility Institute, Barcelona City Council, Volkswagen, Consum or corporate communications for Deloitte. I had the honour to lead a multitalented Team of 6 people involved in a very comprehensive and compelling work for businesses and reputation, including: Visual Identity, Brand Architecture, Global Guidelines, Mission, Purpose and Insights Research, Brand Narrative and Storytelling, as long as Brand Championing and coordination of many different agencies, creation of brand and communication briefings, setting digital tools for asset automatization like DAMs, MRM, brand centres or PIMs, Internal and external communication strategies, employer branding, customer experience digital assets (like apps for the HealthCare Industry), or leading a Creative and UX/UI Team who developed Caixabank.com site, awarded as the "Best Web Design in Banking in Western Europe 2021" Show less



VML

• United States
• Advertising Services
• 700 & Above Employee

• Brand and Visual Creative Director

  • Oct 2012 - Apr 2018

  Working as a bridge between creative and strategic areas, I was responsible for developing brand strategies to connect clients' purposes with compelling creative and communication assets, both global and local scale. With a main focus in FMCG and healthcare brands like Danone Dairy and Motherbrand, Bicentury, Font Vella, Evian, Bonafont Mexico or Volvic, I led a multifunctional team of visual designers, art directors, digital designers, copywriters, CRM specialists and external agencies to create customer engagement platforms, advertising campaigns, large scale branding processes, product portfolio and CSR communications, marketing plans, digital activations, and all kind of creative assets. Show less

• Senior Creative Art Director

  • Oct 2007 - Oct 2012

  In charge of a team of 3 people, I was responsible for creating compelling ads, strategies and all kinds of communication design for several FMCG companies like Danone, Schweppes, LG and Bicentury. Tasks included: Art Direction, Branding, Packaging supervision, Client presentations, TV commercials shootings, Photo sessions, Graphic production, Visual merchandising, and motion graphics.



FCB Global

• United States
• Advertising Services
• 700 & Above Employee

• Creative Supervisor and Art Director

  • Mar 2004 - Oct 2007



& Comunicas

• Spain
• Public Relations and Communications Services
• 1 - 100 Employee

• Art Director

  • Dec 2001 - Mar 2004



DDB

• United States
• Advertising Services
• 700 & Above Employee

• Jr Art Director

  • May 2000 - Dec 2001



Ogilvy

• United States
• Advertising Services
• 700 & Above Employee

• Jr Art Director

  • Oct 1999 - Apr 2000