Marketing & Production Sales Coordinator

• Nov 2021 - Present

Business Category Associate | National Category Management - Snacks

• Feb 2021 - Oct 2021

- Develop and manage all national sales materials and data for the Nutrition & Innovation products (includes brands such as Larabar, Epic Meat Bars, :Ratio Keto Bars, and Pillsbury Soft-Baked Cookies)- Collaborate with Brand Managers to build product vision and strategy for GMI’s entrance into new categories- Create sell-story presentations for products through data analysis and market & consumer research; pitch to Sales Teams- Regularly conduct financial analysis on GMI’s product performance across major wholesalers and retailers; provide insights and distribution guidance to customer-facing sales teams

Business Management Associate

• Jul 2019 - Feb 2021

- Led team on merchandising efficiency & effectiveness; conducted performance analyses for Customer Account Teams to enhance the profitability of promotional campaigns- Provided cost-effective merchandising plans to GMI Customer Account Managers to implement at retailers and wholesalers- Visited Minneapolis retailers weekly to foster relationships with store managers and grow GMI product distribution- Traveled nationally to key customer meetings to sell in new GMI products

U.S. Retail Sales Business Management Associate Intern

• Jun 2017 - Aug 2017

Utilized NITRO (Nielsen software) to conduct daily analysis on GMI products across all markets. Completed three major projects: constructed plan to achieve flat distribution for Hy-Vee; successfully pitched new Lärabar items & merchandising plans to Lunds & Byerlys customer; performed internal analysis on Nature Valley performance at AWG, a GMI wholesaler. Collaborated with manager and senior leaders of the Northwest Region in discussions of Fiscal ’17 setbacks, Fiscal ’18 goals, and participated in daily action to increase GMI growth.

Vice President of Marketing

• Feb 2016 - Apr 2017

Provide payday loans to people in South Bend community at low-interest rates. Collaborated with the marketing team to develop a positive brand image and increase local awareness. Conducted a thorough target market analysis of South Bend and identified key businesses for JIFFI advertisement opportunities. Conducted numerous client interviews for loan applications. Provide payday loans to people in South Bend community at low-interest rates. Collaborated with the marketing team to develop a positive brand image and increase local awareness. Conducted a thorough target market analysis of South Bend and identified key businesses for JIFFI advertisement opportunities. Conducted numerous client interviews for loan applications.

Creative Intern

• May 2016 - Aug 2016

Performed lead generation, composed lead emails, commercial scripts, and blogs for Bullseye and its clients. Cross-functional collaboration with the graphic designer, film editor, and additional marketing staff to provide input on multiple projects. Assisted in the production of a promotional video for the largest client served in the summer of 2016. Performed lead generation, composed lead emails, commercial scripts, and blogs for Bullseye and its clients. Cross-functional collaboration with the graphic designer, film editor, and additional marketing staff to provide input on multiple projects. Assisted in the production of a promotional video for the largest client served in the summer of 2016.