Lee Becknell
Senior Digital Marketing Manager at Pinnacle Promotions- Claim this Profile
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Topline Score
Bio
Lauren Ing
I had the pleasure of working for Lee at Pinnacle Promotions. Her expertise in digital marketing is above and beyond - and it shows. Her search ads brought in steady MQLs, and she worked tirelessly to create a better, more optimized user experience for customers on the e-commerce website. While highly skilled in this field of marketing, Lee’s passion for her team’s professional growth is truly inspiring. She encouraged me to take the lead on many revenue-driving strategies and projects, which helped build up my skill set. Lee was a great boss, and I would truly love to work with her again someday!
Olivia McKinsey
Lee is a great addition to any team. She jumps into any project, regardless of her current knowledge base on the subject matter, and tackles the challenges. She works well inter-departmentally and drives a project fully, with minimal support. Lee was my go-to when I absolutely needed something done because I knew it would be done thoroughly. I would absolutely work with her again!
Lauren Ing
I had the pleasure of working for Lee at Pinnacle Promotions. Her expertise in digital marketing is above and beyond - and it shows. Her search ads brought in steady MQLs, and she worked tirelessly to create a better, more optimized user experience for customers on the e-commerce website. While highly skilled in this field of marketing, Lee’s passion for her team’s professional growth is truly inspiring. She encouraged me to take the lead on many revenue-driving strategies and projects, which helped build up my skill set. Lee was a great boss, and I would truly love to work with her again someday!
Olivia McKinsey
Lee is a great addition to any team. She jumps into any project, regardless of her current knowledge base on the subject matter, and tackles the challenges. She works well inter-departmentally and drives a project fully, with minimal support. Lee was my go-to when I absolutely needed something done because I knew it would be done thoroughly. I would absolutely work with her again!
Lauren Ing
I had the pleasure of working for Lee at Pinnacle Promotions. Her expertise in digital marketing is above and beyond - and it shows. Her search ads brought in steady MQLs, and she worked tirelessly to create a better, more optimized user experience for customers on the e-commerce website. While highly skilled in this field of marketing, Lee’s passion for her team’s professional growth is truly inspiring. She encouraged me to take the lead on many revenue-driving strategies and projects, which helped build up my skill set. Lee was a great boss, and I would truly love to work with her again someday!
Olivia McKinsey
Lee is a great addition to any team. She jumps into any project, regardless of her current knowledge base on the subject matter, and tackles the challenges. She works well inter-departmentally and drives a project fully, with minimal support. Lee was my go-to when I absolutely needed something done because I knew it would be done thoroughly. I would absolutely work with her again!
Lauren Ing
I had the pleasure of working for Lee at Pinnacle Promotions. Her expertise in digital marketing is above and beyond - and it shows. Her search ads brought in steady MQLs, and she worked tirelessly to create a better, more optimized user experience for customers on the e-commerce website. While highly skilled in this field of marketing, Lee’s passion for her team’s professional growth is truly inspiring. She encouraged me to take the lead on many revenue-driving strategies and projects, which helped build up my skill set. Lee was a great boss, and I would truly love to work with her again someday!
Olivia McKinsey
Lee is a great addition to any team. She jumps into any project, regardless of her current knowledge base on the subject matter, and tackles the challenges. She works well inter-departmentally and drives a project fully, with minimal support. Lee was my go-to when I absolutely needed something done because I knew it would be done thoroughly. I would absolutely work with her again!
Credentials
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BrightEdge Certified
BrightEdgeOct, 2016- Nov, 2024 -
Google Ads Search Certified
GoogleFeb, 2023- Nov, 2024 -
Google Analytics - GA 4 Certified
GoogleFeb, 2023- Nov, 2024 -
Google Shopping Certified
GoogleFeb, 2022- Nov, 2024 -
Google Ads Certified
GoogleJan, 2022- Nov, 2024 -
Google Analytics Certified
-May, 2018- Nov, 2024 -
Hubspot Sales Software Certified
HubSpotMay, 2017- Nov, 2024
Experience
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Pinnacle Promotions
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United States
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Advertising Services
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1 - 100 Employee
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Senior Digital Marketing Manager
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Jul 2018 - Present
Use Paid Search, SEO, Email and Social Media to generate quality leads by increasing web visibility, traffic, and conversion. Develop and manage Paid Search campaigns including keyword generation, ad copy testing, bid management and budget. Manage external SEO agency's efforts and results. Work with Merchandising and Art departments to develop, manage and deploy content for weekly emails. Monitor email performance to make recommendations to improve open, click and conversion rate. Create segmented audience lists based on customer behavior and build automated workflows within Hubspot. Maintain KPI reporting and share updates, projects and timelines to executive team. Show less
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Digital Marketing Manager
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May 2015 - Present
Develop and manage digital marketing campaigns with a focus on email and marketing automation. Implemented use of Hubspot software for entire marketing and sales department. Build segmented audience lists based on customer behavior and persona. Monitor email performance and use A/B testing to make recommendations to improve open rate, click rate and conversion rate. Coordinate and manage digital assets including emails, landing pages, website images and copy. Partner with outside agency to manage paid search campaigns and optimize for conversion. Show less
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Marketing Specialist
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May 2013 - May 2015
Responsible for the content, development, proofing and scheduling of weekly emails. Monitor email tracking and performance to make recommendations to increase open and click rates, thusly increasing site conversion. Manage email schedule and workflow and communicate deadlines with merchandising and art departments. Responsible for implementation of marketing automation software (Pardot) and drip campaigns. Partner with art department and IT department to make sure marketing efforts come to fruition. Support other members of marketing team on daily basis. Show less
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Marketing Coordinator
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Jan 2012 - May 2013
Managed social media accounts, including Facebook, Twitter and was primary writer for award-winning company blog. Wrote copy for marketing material including email, sales collateral and website. Supported marketing staff on a daily basis.
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HomeRun (homerun.com)
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United States
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Online Audio and Video Media
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1 - 100 Employee
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Freelance Writer
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Apr 2011 - Apr 2012
Freelance writer for daily deal website. Write approximately 1-3 deals per week. Freelance writer for daily deal website. Write approximately 1-3 deals per week.
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Graphic Designer/Social Media Coordinator
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Jul 2010 - Nov 2011
Responsible for design of children’s books, both cover and interior. Worked with sales team to brainstorm marketing ideas and provide mock-ups of future book titles. Responsible for creation of spec sheets to send to printers for cost estimate. Responsible for maintaining all aspects of social media for Piggy Toes Press and Tutu Couture brands. Maintained company Facebook, Twitter and Blog pages. Cultivated relationships with popular bloggers to promote the Piggy Toes and Tutu Couture brands through reviews and giveaways. Show less
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Echo Media
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United States
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Advertising Services
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1 - 100 Employee
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Print Production Coordinator
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Jan 2007 - Jul 2010
Coordinated all printing and shipping of large volume client advertisements. Maintained relationships with outside vendors and negotiated print costs. Managed print projects from design to final delivery. Designed all in-house marketing material including logos, postcards and potential client proposals. Updated company website bi-weekly. Coordinated all printing and shipping of large volume client advertisements. Maintained relationships with outside vendors and negotiated print costs. Managed print projects from design to final delivery. Designed all in-house marketing material including logos, postcards and potential client proposals. Updated company website bi-weekly.
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Production Coordinator
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2005 - 2007
Designed, maintained and produced marketing collateral including invitations, branding guides, letterhead and business cards. Responsible for design, production and circulation of quarterly newspaper. Managed several projects from conception to completion. Worked with outside vendors to obtain estimates for project cost. Designed, maintained and produced marketing collateral including invitations, branding guides, letterhead and business cards. Responsible for design, production and circulation of quarterly newspaper. Managed several projects from conception to completion. Worked with outside vendors to obtain estimates for project cost.
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Production Manager
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2005 - 2005
Oversaw production of five regional magazines. Responsible for ad design, job trafficking and customer service. Assisted creative director with concept and layout of magazines. Oversaw production of five regional magazines. Responsible for ad design, job trafficking and customer service. Assisted creative director with concept and layout of magazines.
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Graphic Designer
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2002 - 2004
Graphic designer for real estate publication. Responsible for design and typesetting of magazine advertisements according to client specification. Used internet-based ad submission program to send and receive client material. Graphic designer for real estate publication. Responsible for design and typesetting of magazine advertisements according to client specification. Used internet-based ad submission program to send and receive client material.
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Graphic Designer
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2000 - 2002
Designed retail advertisements, eight to twelve page advertising supplements and varies fliers for marketing department of busy newspaper. Provided customer service to account executives and clients. Designed retail advertisements, eight to twelve page advertising supplements and varies fliers for marketing department of busy newspaper. Provided customer service to account executives and clients.
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Education
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1996 - 2000
University of Vermont
BA, Studio Art, English
Community
