Jose Adrian Dalangin

Product Marketing Coordinator at Grace Papers
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Contact Information
us****@****om
(386) 825-5501
Location
Quakers Hill, New South Wales, Australia, AU
Languages
  • Filipino Native or bilingual proficiency
  • English Full professional proficiency

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Credentials

  • Marketing Specialist (ANZSCO 225113)
    VETASSESS
    Sep, 2023
    - Nov, 2024
  • Delegate - Technology and Entrepreneurship
    Harvard Project for Asian and International Relations (HPAIR)
    Aug, 2017
    - Nov, 2024
  • Civil Service Eligibility - Honors Graduate
    Civil Service Commission
    Apr, 2012
    - Nov, 2024
  • Google Ads Display Certification
    Google
    Jan, 2020
    - Nov, 2024
  • Foundations of Instructional Design
    Learning & Performance Partners, Inc.
    Mar, 2014
    - Nov, 2024

Experience

  • Grace Papers
    • Australia
    • Human Resources
    • 1 - 100 Employee
    • Product Marketing Coordinator
      • Jul 2023 - Present

      Supports the product and marketing manager across a range of platforms, strategies and initiatives. Contributing to and taking the lead on campaigns, reporting, and research utilising the existing tech stack of CRM (Hubspot), CMS, Canva, Calendly, and more. The objective is to consistently deliver on commitments across products, platforms, campaigns, sales, and marketing engagement tactics. Supports the product and marketing manager across a range of platforms, strategies and initiatives. Contributing to and taking the lead on campaigns, reporting, and research utilising the existing tech stack of CRM (Hubspot), CMS, Canva, Calendly, and more. The objective is to consistently deliver on commitments across products, platforms, campaigns, sales, and marketing engagement tactics.

  • Whisk Creative
    • Australia
    • Advertising Services
    • 1 - 100 Employee
    • Digital Marketing Consultant
      • Jul 2022 - Present

      Consulting on a job order basis, mainly helping out with website auditing, SEO writing, and marketing strategy ideation. Consulting on a job order basis, mainly helping out with website auditing, SEO writing, and marketing strategy ideation.

  • Certified Digital Professional
    • Singapore
    • Professional Training and Coaching
    • 1 - 100 Employee
    • Knowledge Management Consultant
      • Jun 2022 - Present

      Responsible for documenting, organizing, and transferring strategic and operational knowledge to the incumbent members of the product development team. The ultimate goal is to develop self-sufficiency within the team and its individual members long-term.

    • Senior Product Development Manager
      • Apr 2021 - Jul 2022

      Responsible for leading the organization’s development, commercialization, enhancement, and redesign across products, services and platforms in the Asia-Pacific region. Launched successful digital marketing, marketing technology, analytics, and e-commerce programs across the PH, VN, IND, SG, ID, DXB, TR markets via partnerships with CDP Indonesia and the MMA. Ave. CSAT: 4.5/5; Ave. Facilitation: 4.53/5; Ave. NPS: 80%; Developed customized learning programs for multinational companies across multiple industries (Consumer goods; Confectionery; Transportation; E-Commerce). Established a new income stream for CDP, accounting for 8.12% of the total annual revenue via programs offered to entirely new markets Show less

  • Strawberry Solutions
    • Australia
    • E-Learning Providers
    • 1 - 100 Employee
    • Marketing Specialist
      • Aug 2022 - Jul 2023

      Responsible for developing engaging content for all digital platforms (i.e. EDMs, social media platforms, company website), creating stories and case studies for lead generation and thought leadership, and developing a content marketing calendar across touchpoints. The position also involves content-based SEO, community management, campaign implementation, and performance measurement and optimization. Responsible for developing engaging content for all digital platforms (i.e. EDMs, social media platforms, company website), creating stories and case studies for lead generation and thought leadership, and developing a content marketing calendar across touchpoints. The position also involves content-based SEO, community management, campaign implementation, and performance measurement and optimization.

  • GIGIL Manila
    • Philippines
    • Advertising Services
    • 1 - 100 Employee
    • Social and Digital Lead
      • Mar 2023 - Jun 2023

      Consulting for different social campaigns across GIGIL, refining ways-of-working within the social media department in terms of personnel, technology, process, playbooks, etc. Consulting for different social campaigns across GIGIL, refining ways-of-working within the social media department in terms of personnel, technology, process, playbooks, etc.

  • GIGIL Manila
    • Philippines
    • Advertising Services
    • 1 - 100 Employee
    • Community Manager
      • Jan 2018 - Aug 2022

      Leads the management of the social media assets, content strategy, and community management for a variety of clients. Leads the management of the social media assets, content strategy, and community management for a variety of clients.

  • Ateneo de Manila University
    • Philippines
    • Higher Education
    • 700 & Above Employee
    • Lecturer
      • Jul 2021 - Jul 2022

      Digital Marketing - Marketing & Law Department, John Gokongwei School of Management | Teaching undergraduate marketing students on the foundations of digital marketing for the 2nd Semester 2021-2022. Digital Marketing - Marketing & Law Department, John Gokongwei School of Management | Teaching undergraduate marketing students on the foundations of digital marketing for the 2nd Semester 2021-2022.

  • Certified Digital Marketer
    • Philippines
    • Professional Training and Coaching
    • 1 - 100 Employee
    • Product and Experience Development Senior Manager
      • Jan 2019 - Jul 2022

      Managing a diverse team of learning designers and facilitators and interfacing with 200+ digital marketing experts, I am responsible for creating and implementing new public training products for the Certified Digital Marketer (CDM) Program, the Philippine brand under CDP SG. In-charge of developing 20+ industry-recognized certification programs on digital marketing, social media, analytics, e-commerce, digital creatives, SEO, media planning and digital transformation. Leads in the customization of exclusive corporate training programs for multiple clients across various industries FMCG, Telecommunications Banking, Pharmaceuticals, etc. Created a new line of business for the CDM Program that focused on strategy consulting--particularly in digital maturity assessment and digital transformation roadmapping. Led and managed change management projects for multiple corporate clients. Show less

    • Product Development and Innovations Head
      • Mar 2017 - Dec 2018

      Responsible for leading the improvement and management of legacy products and the ideation, development, and execution of lean-based innovation projects.

    • Program Design Manager- Corporate Programs
      • Aug 2015 - Mar 2017

      I manage a team that caters to the upskilling needs of a wide array of corporate clients by providing them customized digital marketing training solutions.

    • Product Development Associate
      • Jan 2013 - Aug 2015

      Involved in content creation, instructional design, assessment research, and training implementation of digital marketing courses for The Certified Digital Marketer Program. Also spearheaded the creation of the Corporate Programs business unit focused on customized training responsive to the needs of the corporate clientele. Promoted thrice in two years and became Manager in 2015.

  • Internet and Mobile Marketing Association of the Philippines
    • Philippines
    • Advertising Services
    • 1 - 100 Employee
    • Drafting Committee Member
      • Feb 2020 - Jun 2022

      Subcommittee Convener, Lead Writer, Externalization Member. Contributed insights to drafting the 2020 Digital Measurement Board - E2 Digital Measurement Standards. Created the framework for organizing exposure and effectiveness metrics among other related, user-facing products. Led and co-wrote the IMMAP-DMB 2020 Digital Measurement Standards Whitepaper, explaining Digital Measurement Maturity, KPIs and Metrics, and Exposure and Effectiveness Measures. Conceptualized and oversaw the build of the DMB 2020 Website and measurement tool. Launched at the Digicon Omni 2020 Virtual Conference. Show less

  • Ideas M Shoppe Inc
    • Philippines
    • Advertising Services
    • Social Media Marketing Specialist
      • Oct 2018 - Dec 2018

      Pioneered the development of social media playbooks for three multinational retail brands from the beauty and consumer goods industries. Facilitated social media content planning across their digital ecosystem. Developed performance reports including growth strategies for the set of challenger products. Diligently responded to customer queries and provided sufficient aftersales support on social media. Pioneered the development of social media playbooks for three multinational retail brands from the beauty and consumer goods industries. Facilitated social media content planning across their digital ecosystem. Developed performance reports including growth strategies for the set of challenger products. Diligently responded to customer queries and provided sufficient aftersales support on social media.

  • MediaCom
    • United Kingdom
    • Advertising Services
    • 700 & Above Employee
    • Communications Planner
      • May 2012 - Dec 2012

      Involved in managing the integrated marketing plans and digital media spending of a variety of major brands in the hair and oral care industries. Developed the visual media schedules for campaign launches according to consumer and market insights discussed with the clients. Involved in managing the integrated marketing plans and digital media spending of a variety of major brands in the hair and oral care industries. Developed the visual media schedules for campaign launches according to consumer and market insights discussed with the clients.

  • Philippine Survey and Research Center (PSRC)
    • Philippines
    • Market Research
    • 1 - 100 Employee
    • Research Intern
      • Mar 2011 - May 2011

      Supported the PSRC - Quantitative Department senior staff in (1) thorough preparation of market research proposals; (2) diligent assistance in the questionnaire and visual aid preparation and testing of stimulus materials; (3) In-depth exposure to protocols of area coverage and respondent selection during data gathering; and (4) Accurate data processing, specifically in code planning and tabulation. Supported the PSRC - Quantitative Department senior staff in (1) thorough preparation of market research proposals; (2) diligent assistance in the questionnaire and visual aid preparation and testing of stimulus materials; (3) In-depth exposure to protocols of area coverage and respondent selection during data gathering; and (4) Accurate data processing, specifically in code planning and tabulation.

Education

  • UBSS Australia
    Master of Business Administration - MBA
    2022 - 2024
  • University of the Philippines
    Bachelor of Arts (BA), Communication Research, Cum Laude
    2008 - 2012
  • Colegio de San Juan de Letran (Manila)
    Elementary - High School, Graduate
    1997 - 2008

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