Linda Wei

Chief Content Officer at Alaska Public Media
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Contact Information
us****@****om
(386) 825-5501
Location
Anchorage, Alaska, United States, US

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Experience

    • United States
    • Media Production
    • 1 - 100 Employee
    • Chief Content Officer
      • Jan 2019 - Present

      -Lead the programming, production, traffic and operation teams for television (KAKM) and Anchorage's number one radio station (KSKA) -Manage Statewide News carriage agreements for 27 public radio stations across Alaska -Executive Producer for all local video and audio content including: o Alaska Insight, a weekly half hour public affairs television program that broadcasts statewide o Indie Alaska, a series of 5-7minute documentaries produced in partnership with PBS Digital Studios o Talk of Alaska, a live weekly hour-long call-in public affairs radio program that broadcasts statewide o Line One, a live weekly hour-long call-in health and wellness radio program that broadcasts statewide -Establish budget and operational plans annual, aligned with AKPM's Strategic Initiatives -Work with independent producers an acquire relevant content for television, radio and digital distribution -Co-lead and manager AKPM's Community Advisory Board Show less

    • Co-Founder
      • Apr 2019 - Present

      The Executive Content Managers (ECM) launched in 2021 to meet the needs of Chief Content Officers in public media. Mission Statement: To provide education and direction for public media content managers in order to effectively lead staff, promote the curation, production and distribution of high-quality content on all platforms to elevate local voices regionally and nationally. Executive Content Managers break silos, promote diversity and inclusion, and provide leadership within the public media system. Show less

    • Vice Chair
      • Mar 2021 - Present

      -PBS PAC is a group of leaders within the PBS member station system that manager the local and national content experience for local communities. Members act as advocates for station program needs, collaborate on improving system-wide programming capabilities, and provide guidance to PBS Programming on content, strategy, and services for the system. -Vice-Chair (Jan 2022 to date) -Council Member (Mar 2021 to Dec 2021) -PBS PAC is a group of leaders within the PBS member station system that manager the local and national content experience for local communities. Members act as advocates for station program needs, collaborate on improving system-wide programming capabilities, and provide guidance to PBS Programming on content, strategy, and services for the system. -Vice-Chair (Jan 2022 to date) -Council Member (Mar 2021 to Dec 2021)

    • Chair
      • Nov 2015 - Jan 2019

      -PBS DMAC is a group of key leaders within the public television system who act as advocates for stations and collaborate with PBS Digital to ensure that stations’ needs are met and priorities are considered as PBS Digital delivers products and services to the system -Chair (Nov 2017 to date) Organize and implement DMAC Regional Outreach Network -Vice-Chair (Nov 2016 to Nov 2017) -Council Member (Nov 2015-Nov 2016) -PBS DMAC is a group of key leaders within the public television system who act as advocates for stations and collaborate with PBS Digital to ensure that stations’ needs are met and priorities are considered as PBS Digital delivers products and services to the system -Chair (Nov 2017 to date) Organize and implement DMAC Regional Outreach Network -Vice-Chair (Nov 2016 to Nov 2017) -Council Member (Nov 2015-Nov 2016)

    • United States
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Director of Digital Strategies
      • Nov 2016 - Dec 2018

      -Oversee NPT’s digital space including websites; social media platforms; digital content; live streams, and PBS digital products such as Core Data Model, Media Manager and Bento-Organize workflow systems between digital, production, programming, branding and communication departments-Continue to produce A Word on Words, executive produce NPT Arts Breaks and other production assignments as needed-Host for NPT documentary series, Next Door Neighbors-Continue to produce companion websites for all major NPT project productions including NPT Reports: Aging Matters; NPT Reports: Children's Health Crisis; The Citizenship Project; Tennessee Civil War 150; Next Door Neighbors-Oversee the redesign of legacy program websites-Implement and oversee internal audience screenings for local productions-Serve as station contact for PBS project, The Great American Read-Keep NPT’s social media team up to date with editorial guidelines and calendar of priorities Show less

    • Producer/Manager of Digital Strategies
      • Dec 2014 - Oct 2016

      -Oversee NPT’s digital space including social media, web site, online only content, video streaming and email marketing-Develop, Produce and Write A Word on Words, a re-launch of NPT’s signature weekly literary program of 42 years. This new version is designed to be broadcast and digital friendly-Continue to Produce and Write NPT Arts Break, promoted to Executive Producer-Continue to Produce and Write ArtQuest; distribute episodes nationally through NETA and to educators nationwide through PBS Learning Media-Develop companion websites for all major NPT project productions including NPT Reports: Aging Matters; NPT Reports: Children's Health Crisis; The Citizenship Project; Tennessee Civil War 150; and Next Door Neighbors-Establish NPT’s social media team, editorial guidelines and calendar-Managed complete redesign of online giving system for improved functionality which increased NPT’s online giving by 80% from the previous year of implementation (secure.wnpt.org)-Manage NPT Digital Strategies committee-Active member of the Community Engagement, Communications & Promotions committees Show less

    • Producer
      • Oct 2010 - Dec 2014

      -Create/Develop, Produce and Write ArtQuest: Art is All Around You, a series of one-minute art education interstitials for children -Supervising Producer/Host/Web Producer for NPT Arts Break -Web Producer for NPT original productions (NPT Reports: Aging Matters; NPT Reports: Children's Health Crisis; Tennessee Civil War 150, etc.)-Manage redesign of online donate pages -Producer for NPT's on-air fundraising segments through 2013 (scheduling and selecting programs, scheduling and selecting talent, selecting and managing inventory of premiums, setting revenue goals and scripting) Show less

    • Associate Producer
      • Jun 2006 - Oct 2010

      -Producer for "The Gift: The Alfred Stieglitz Collection at Fisk University" -Producer for "Chihuly at Cheekwood" -Supervising Producer and Host for NPT Arts Break -Producer for NPT's on-air fundraising segments (scheduling and selecting programs, scheduling and selecting talent, selecting and managing inventory of premiums, setting revenue goals and scripting)-Initiate and manage online donate and shopping experiences-Organize and manage member events such as in studio concerts and meet and greet opportunities Show less

    • Development Associate
      • Apr 2003 - Jun 2006

      -Maintain and update NPT Membership/Donor Database of over 19,000 members-Manage NPT Volunteer Program of over 4,000 volunteers-Manage NPT Kids' Club of over 300 members-Receive and respond to membership inquiries-Scout talent for on-air station promotional spots-Research and assist in documentary and in-studio productions-Coordinate annual NPT Kids' Club Event and monthly member luncheons

    • Netherlands
    • Professional Training & Coaching
    • Senior Editorial Fellow
      • Jan 2016 - Dec 2016

      -NGL is a professional development program designed to help public media expand diversity among its programming executives -Embedded with PBS’ signature investigative series, FRONTLINE/WGBH and mentored by executive producer, Raney Aronson-Rath -Out of over 90 applicants, one of the eight 2016 Senior Editorial Fellows and NGL’s inaugural class -NGL is a professional development program designed to help public media expand diversity among its programming executives -Embedded with PBS’ signature investigative series, FRONTLINE/WGBH and mentored by executive producer, Raney Aronson-Rath -Out of over 90 applicants, one of the eight 2016 Senior Editorial Fellows and NGL’s inaugural class

    • United States
    • Media Production
    • 1 - 100 Employee
    • Production/Research Assistant
      • Dec 2000 - Apr 2003

      -Acquire material rights for Louisiana – A History, 6-part documentary series and book -Locate image sources in museums and repositories around the world -Develop tracking system to monitor status of incoming materials and images -Write material for series companion book and web site -Proof, time-code and edit interview transcripts -Acquire material rights for Louisiana – A History, 6-part documentary series and book -Locate image sources in museums and repositories around the world -Develop tracking system to monitor status of incoming materials and images -Write material for series companion book and web site -Proof, time-code and edit interview transcripts

Education

  • Louisiana State University and Agricultural and Mechanical College
    B. A., Mass Communication - Electronic Media
    1998 - 2002
  • University of Massachusetts Amherst
    Communication
    1999 - 2000

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