Experience

ClearChoice Dental Implant Centers

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Manager Market Strategy and Planning

  • Nov 2021 - Present

  Part of the team that oversees the full marketing funnel, from lead acquisition through patients arriving at our locations. Primary function is to coordinate individual marketing teams to drive maximum efficiency and balance opportunity vs. cost, drive optimal solutions for the business as a whole. Responsible for monitoring the complete prospective customer journey, diagnosing problems and implementing solutions on a company-wide and regional/location specific level. Auditing marketing spend and recommending new options for allocations. Conducting staffing level analyses and recommendations at specific locations. Regularly summarizing and reporting results to executive leadership. Show less



Air Methods

• Airlines and Aviation
• 700 & Above Employee

• Senior Market Analyst

  • Jan 2019 - Nov 2021

  Part of the initial corporate marketing and analytics function for the leader of the air medical industry. Tasked with establishing and refining KPIs, market segmentation, market share estimates and other analytics as necessary. Working with a broad group to develop and distribute a sales performance dashboard and report in a Microsoft Power BI environment. Regularly addressing business needs from senior leadership in a direct and concise manner. Part of the initial corporate marketing and analytics function for the leader of the air medical industry. Tasked with establishing and refining KPIs, market segmentation, market share estimates and other analytics as necessary. Working with a broad group to develop and distribute a sales performance dashboard and report in a Microsoft Power BI environment. Regularly addressing business needs from senior leadership in a direct and concise manner.



Rio Tinto

• United Kingdom
• Mining
• 700 & Above Employee

• • Sep 2016 - Jul 2018

  I supported the development and implementation a new near and long-term commercial strategies for the Rio Tinto’s Borates business ($630M gross revenue, $126M earnings in 2017), to address its position in an asymmetrical marketplace. The borates industry is a complex business and is driven by a significant array of industries ranging from agriculture to glass production for LCD displays.My responsibilities included, competitive intelligence, market analysis, developing the demand and sales outlook for the 5yr planning process, reporting, maintaining commercial data, customer portfolio analysis and segmentation, profitability analysis and recommendations, value-in-use pricing calculations, presentation of materials to senior executives. In addition, my role required coordination with internal finance teams (to update and determine cost information) and operations (to advise on how various technical properties of our products are valued by customers). Show less

• • Nov 2011 - Sep 2016

  I was the primary technical contact for the greater North American Glass Industry. This industry includes customers who produce insulation fiber glass, reinforcement or textile fiberglass, ceramic and enamel frit, and glass used for the production of LCD displays.My responsibilities included, customer collaborations and technical assistance, technical support and advice for the domestic sales team, development and validation of laboratory methods, industry strategy development and implementation, cost to serve modeling, attending and presenting at industry events, developing a network of contacts at customers and the greater glass industry as a whole. Show less

• • Feb 2008 - Nov 2011

  I was part of a team that would provide customer technical service, and quality assurance/control to Rio Tinto’s Talc business (Luzenac). My responsibilities were coordination with other team members to ensure analysis we complete, report writing, communicating with the sales team to explain the conclusions of our analyses, laboratory safety, TEM analysis and basic maintenance, instrument calibration, compounding/moulding and testing for polymer applications.