Experience

GCR Sustainable Plastic Solutions

• Spain
• Plastics Manufacturing
• 100 - 200 Employee

• Content Marketing Head

  • Mar 2023 - Present



Nexeo Plastics

• United States
• Plastics Manufacturing
• 300 - 400 Employee

• Digital Marketing Specialist EMEA

  • Jun 2021 - Mar 2023

  - Optimized the global website with a focus on SEO for Europe, increasing organic positioning for key services, suppliers, and product pages. - Increased the number of leads per month by 20% through email marketing campaigns, LinkedIn Ads, Google Ads, and SEO on page. - Increased Brand Awareness on LinkedIn for EMEA by implementing a content strategy. - Led the creation and implementation of a new website for Russia. - Optimized the global website with a focus on SEO for Europe, increasing organic positioning for key services, suppliers, and product pages. - Increased the number of leads per month by 20% through email marketing campaigns, LinkedIn Ads, Google Ads, and SEO on page. - Increased Brand Awareness on LinkedIn for EMEA by implementing a content strategy. - Led the creation and implementation of a new website for Russia.



ZeMobile

• Spain
• Technology, Information and Internet
• 1 - 100 Employee

• Project Manager

  • Jan 2020 - Jun 2020

  -Led the development of SaaS projects and its expansion to new markets. (Europe, Latam) by designing an action plan that exceeded the set goals. -Increased monthly subscriptions and customer retention rates by optimizing the UX of the sales process. - Implemented a strategy to improve the online reputation of the service which had an impact in SEO and conversion rates. - Created SEO strategies optimizing ranking in SERP of geolocation projects. -Led the development of SaaS projects and its expansion to new markets. (Europe, Latam) by designing an action plan that exceeded the set goals. -Increased monthly subscriptions and customer retention rates by optimizing the UX of the sales process. - Implemented a strategy to improve the online reputation of the service which had an impact in SEO and conversion rates. - Created SEO strategies optimizing ranking in SERP of geolocation projects.



Ticketmaster España

• Spain
• Entertainment
• 1 - 100 Employee

• CRM Executive – Email marketing

  • Jan 2019 - Dec 2019

  - Executed and optimized the CRM strategy. - Managed Email marketing content creation for sales goals achievement. - Created A/B testing and automated campaigns optimizing the customer journey and conversion rates. - Led the marketing consents project to promoters increasing efficiency in the delivery. - Executed and optimized the CRM strategy. - Managed Email marketing content creation for sales goals achievement. - Created A/B testing and automated campaigns optimizing the customer journey and conversion rates. - Led the marketing consents project to promoters increasing efficiency in the delivery.



Niubiz

• Peru
• Financial Services
• 400 - 500 Employee

• Team Leader Comunications & Marketing

  • Mar 2017 - Feb 2018

  -Developed and implemented on/off campaigns incresing brand awareness by +5% and online reputation by 2%. -Led the execution of digital projects as part of the Digital Transformation to improve our processes and provide a better customer experience. -Launched Poket Pos campaign, which exceeded the online sales target by 10% (1rst month) and led Marketing, Digital and PR teams. -Increased MQL by 3% optimizing the online strategy for assigned products. -Developed the Social Media strategy and launch of the B2B Fanpage in RRSS, exceeding the set goal by +20%. Show less



Pontificia Universidad Católica del Perú

• Peru
• Higher Education
• 700 & Above Employee

• Internship Tutor

  • Mar 2017 - Jul 2017

  -Designed learning materials with theoretical and practical information for each class. -Delivered the practical sessions and guided students with their marketing projects. -Evaluated and advised students in the learning process of the entire course. -Designed learning materials with theoretical and practical information for each class. -Delivered the practical sessions and guided students with their marketing projects. -Evaluated and advised students in the learning process of the entire course.



Interbank

• Peru
• Banking
• 700 & Above Employee

• Sr. Marketing Executive

  • Jan 2015 - Feb 2017

  -Planned and deployed advertising campaigns that contributed to a +0.6% market share increase for credit cards business. -Developed a new brand book for young audiences achieving improvements in engagement and revenue KPIS.-Led the email marketing project, which optimized CTOR by 2%.-Supported the marketing plan of the latest digital loyalty platform and led the launch campaign with full success across all media channels.-Launched AMEX’s annual branding campaign, achieving an increase of KPIs: +6% awareness, +18% coverage, + 14% brand attributes. Show less

• Marketing Analyst

  • Sep 2011 - Dec 2014



PROMOTICK

• Marketing Account Executive

  • Jan 2010 - Dec 2010

• Marketing Internship

  • Aug 2009 - Dec 2009