Senior Consultant

• Jun 2021 - Present

Farner ist näher an den Menschen, Märkten und relevanten Themen. Wir wirken für unsere Kunden über sieben Agentur-Standorte in allen Wirtschafts- und Sprachregionen der Schweiz. Über Digital Analytics und spezialisierte Branchenteams sind wir näher an den Themen, die Ihre Zielgruppen bewegen. Durch datenbasierte Content-Strategien und in Ko-Kreation mit Ihnen gestalten wir wirkungsvolle Unternehmens- und Marketingkommunikation – mit echt relevanten Inhalten und bewegenden Kreativ-Kampagnen. In unserem Innovationslabor Farner Lab entwickeln wir mit Ihnen und unseren spezialisierten Partnern bessere Markenerlebnisse an der Schnittstelle zwischen Marketing, Design und Technologie. Nach 2012 und 2015 wurden wir 2018 zum dritten Mal als Beratungsunternehmen des Jahres in der Region Deutschland, Österreich und Schweiz ausgezeichnet («The Holmes Report»). Seit vielen Jahren führen wir das nationale BPRA-Ranking an, des Bundes der Public-Relations-Agenturen der Schweiz. Wir sind Gründungsmitglied der Branchenverbände BPRA und Perikom sowie Mitglied beim LSA und IAB Switzerland. Show less

Director Sauce

• Aug 2019 - Present

Prüfungsexperte

• Mar 2016 - Present

Prüfungskommission bei SWISS MARKETING / examen.ch für mündliche Prüfungen des eidg. Marketingfachmanns Prüfungskommission bei SWISS MARKETING / examen.ch für mündliche Prüfungen des eidg. Marketingfachmanns

Director Marketing and Communications

• Apr 2018 - Jul 2020

Marketing & Communication responsible for everything #B2B with focus on automotive: Plant manufacturing (Paint & Assembly, Application Technology, Thermal Solutions) #B2C with focus on FMCG and distribution Marketing & Communication responsible for everything #B2B with focus on automotive: Plant manufacturing (Paint & Assembly, Application Technology, Thermal Solutions) #B2C with focus on FMCG and distribution

Brand Director

• Oct 2013 - Mar 2018

+ Responsible for campaign activities for HEAD winter sports & racquet sports + Responsible for all brand communication activities for THE NORTH FACE EMEA + Member of the executive team + Responsible for business development we live to create we do what we do we build ideas for extraordinary brands we create stories worth sharing we are a full service influencer of culture + Responsible for campaign activities for HEAD winter sports & racquet sports + Responsible for all brand communication activities for THE NORTH FACE EMEA + Member of the executive team + Responsible for business development we live to create we do what we do we build ideas for extraordinary brands we create stories worth sharing we are a full service influencer of culture

Group Account Director (Digital campaigning, advertising, internet, social media, apps)

• Oct 2009 - Sep 2013

Digital campaigning, dialogue marketing, multi channel and cross media branding + Orange Communications SA; Group Account Director; online and dialogue marketing + REGA - Schweizerische Rettungsflugwacht; Account Director; Re-design website + Landbote - Ziegler Druck; Account Director; Re-design, Re-launch website + Migros Genossenschafts Bund; Project Director; Family portal conception and re-design + LGT - Bank in Liechtenstein; Account Director; Redesign LGT.com + Nestlé; Project Support; e-media + BiNa; Project Director; Summer campaign for Ice Tea (www.migros-icetea.ch) + Jumbo Baumarkt; Client Director; iOS and Android applications, social media channels + Lyreco/Nespresso Business Solutions; Client Director; Integrated client (classic and online) + TCS; Project manager; HTML5 application development + Schweizerische Post; Project manager; e-media application development Show less

Consultant

• 2004 - 2009

Strategic branding, electronic branding support tools + Deutsche Telekom AG; Project lead; approval tool FIFA Worldcup 2006 + T-Mobile; Key Account; User interface / terminal customization and sound logos, sound branding + МегаФон (Russia); Project; Communication concept / consumer communication + Akzo Nobel; Project; re-branding / corporate brand + Münchener Rückversicherung; Project; streamlining brands, brand strategy + Credit Suisse Bank; Account; Strategy, brand re-positioning + Clariden Leu Bank; Account; Strategy, brand re-positioning + LBBW Bank; Account; Strategy + AGFA; Support; Expert view brand and market + ABB; Account; Corporate identity tools; Corporate communication Show less

Naming consultant, User Interface Customization

• Jan 2008 - Jul 2008

External consultant (from Interbrand) at T-Mobile to consult and coordinate corporate naming processes. Work closely with product management; terminal/handheld – user interface customization. + T-Mobile Germany; External consultant; Tarif naming + T-Mobile International; External consultant; Key Account; UI interface customization External consultant (from Interbrand) at T-Mobile to consult and coordinate corporate naming processes. Work closely with product management; terminal/handheld – user interface customization. + T-Mobile Germany; External consultant; Tarif naming + T-Mobile International; External consultant; Key Account; UI interface customization

Product Manager

• 1998 - 2000

Project and artist management, release promotions + Artist promotion; Radio and TV + Production coordination; recording mastering, vinyl and cd production + Royalty statements for artists Project and artist management, release promotions + Artist promotion; Radio and TV + Production coordination; recording mastering, vinyl and cd production + Royalty statements for artists