Marta Frenna
CEO & CoFounder at GreyHounders- Claim this Profile
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Italian Native or bilingual proficiency
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English Full professional proficiency
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Spanish Native or bilingual proficiency
Topline Score
Bio
LinkedIn User
I was delighted to perform alongside Marta and her team during their incubation program where I witnessed her energetic leadership and her remarkably strong strategy and execution capabilities. Nowadays, I would be willing to invest in her projects due to her results-oriented mindset, collaborative spirit and team building efforts, which doubtlessly make of Marta a professional with an astounding potential!
Laura Murray
Marta and I worked together in the same company previously so I have always known her to be an extremely hard-worker and high achiever. She has an excellent knack for understanding what the client is looking for and she delivers! It is no surprise that Greyhounders is a huge success with Marta as CEO and I was delighted when she asked me to be a part of their journey by helping them to make their eCommerce site ready for their new anglophone audience.
LinkedIn User
I was delighted to perform alongside Marta and her team during their incubation program where I witnessed her energetic leadership and her remarkably strong strategy and execution capabilities. Nowadays, I would be willing to invest in her projects due to her results-oriented mindset, collaborative spirit and team building efforts, which doubtlessly make of Marta a professional with an astounding potential!
Laura Murray
Marta and I worked together in the same company previously so I have always known her to be an extremely hard-worker and high achiever. She has an excellent knack for understanding what the client is looking for and she delivers! It is no surprise that Greyhounders is a huge success with Marta as CEO and I was delighted when she asked me to be a part of their journey by helping them to make their eCommerce site ready for their new anglophone audience.
LinkedIn User
I was delighted to perform alongside Marta and her team during their incubation program where I witnessed her energetic leadership and her remarkably strong strategy and execution capabilities. Nowadays, I would be willing to invest in her projects due to her results-oriented mindset, collaborative spirit and team building efforts, which doubtlessly make of Marta a professional with an astounding potential!
Laura Murray
Marta and I worked together in the same company previously so I have always known her to be an extremely hard-worker and high achiever. She has an excellent knack for understanding what the client is looking for and she delivers! It is no surprise that Greyhounders is a huge success with Marta as CEO and I was delighted when she asked me to be a part of their journey by helping them to make their eCommerce site ready for their new anglophone audience.
LinkedIn User
I was delighted to perform alongside Marta and her team during their incubation program where I witnessed her energetic leadership and her remarkably strong strategy and execution capabilities. Nowadays, I would be willing to invest in her projects due to her results-oriented mindset, collaborative spirit and team building efforts, which doubtlessly make of Marta a professional with an astounding potential!
Laura Murray
Marta and I worked together in the same company previously so I have always known her to be an extremely hard-worker and high achiever. She has an excellent knack for understanding what the client is looking for and she delivers! It is no surprise that Greyhounders is a huge success with Marta as CEO and I was delighted when she asked me to be a part of their journey by helping them to make their eCommerce site ready for their new anglophone audience.
Credentials
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The Power MBA
ThePowerMBAApr, 2019- Nov, 2024 -
ITIL V3 Foundation Certification
EXIN your ICT competence partnerDec, 2017- Nov, 2024 -
Asesoría de Imagen y Personal Shopping
ELLE MagazineFeb, 2017- Nov, 2024 -
Agile Management 3.0
XsferaJun, 2016- Nov, 2024 -
Certificado de estancia de investigación científica
Universidad Complutense de MadridDec, 2013- Nov, 2024 -
Curso de español - Nivel C1
Universidad Complutense de MadridDec, 2013- Nov, 2024 -
First Certificate in English
University of CambridgeDec, 2012- Nov, 2024 -
Marketing Innovation Trends Course
University of Naples Federico IIApr, 2013- Nov, 2024 -
International Marketing Course
University of Naples Federico IIApr, 2013- Nov, 2024
Experience
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GreyHounders
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Spain
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Apparel & Fashion
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1 - 100 Employee
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CEO & CoFounder
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Dec 2018 - Present
When buying prescription glasses, we rarely know what we're really paying for. Traditional optics talk about miraculous filters and treatments you know nothing about and you end up buying a 300€ frame. Are eyeglasses a luxury item? We don't think so and our mission is to prove it.We are not another glasses brand. We want to digitize the optical sector through technology (Augmented Reality & Artificial Intelligence) and fair prices.Don't let them fool you: prescription glasses are not a luxury product.www.greyhounders.com
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Universidad Francisco de Vitoria
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Spain
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Higher Education
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700 & Above Employee
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Associate Professor
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Jan 2022 - Present
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Nova
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Spain
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Technology, Information and Internet
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700 & Above Employee
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Member
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Oct 2019 - Present
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Bridge for Billions
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United States
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Education
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1 - 100 Employee
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Mentor
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Dec 2020 - Dec 2021
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Istituto Europeo di Design
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Italy
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Higher Education
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700 & Above Employee
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Associate Professor
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May 2021 - Aug 2021
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IE Business School
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Spain
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Higher Education
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700 & Above Employee
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Mentor
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Oct 2019 - Mar 2020
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Ibermática
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Spain
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IT Services and IT Consulting
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700 & Above Employee
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KAM BBVA - Banking Sector
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Nov 2017 - Mar 2019
Specialized in the banking sector, my main objective is to target main decision-makers within new innovative areas (MaaS, AI, Blockchain, Cybersecurity) building strong relationships by listening to their worries and needs in order to make up the perfect commercial proposal. - Sales KPI/year: NB €1M + BAU €7M- Reporting to the Sales Director Specialized in the banking sector, my main objective is to target main decision-makers within new innovative areas (MaaS, AI, Blockchain, Cybersecurity) building strong relationships by listening to their worries and needs in order to make up the perfect commercial proposal. - Sales KPI/year: NB €1M + BAU €7M- Reporting to the Sales Director
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IVC International Venture Consultants
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Spain
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Business Consulting and Services
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1 - 100 Employee
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Team Lead
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Jun 2017 - Nov 2017
Leading a 6people team, I’ve been involved in higher level planning activities, crossing active projects with internal resources, ensuring control and m/l term planning inside the BD department.- Customers retention and loyalty - Project Management- Cross/up-selling goals- New clients from active prospection
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Project Manager
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May 2016 - May 2017
I’m setting up Go-To-Market processes and accelerating business for our international high-tech clients, whose objective is to grow within EMEA Region.- Develop and execute Sales Acceleration and Channel Management projects of long life-cycle products- Reporting to Country Managers, Transformation & Strategy and Commercial Directors
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Business Development Consultant
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May 2014 - May 2016
I’m part of B2B Sales & Marketing team EMEA, being in charge of executing B2B S&M Projects in Italy and Spain. - Cold calling potential customers with the aim of gaining new business- Learning how to deal with an industry that can be demanding - Working with strict deadlines- Multi-tasking skills for working simultaneously for different clients / countries / languages
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Cámara de Comercio e Industria Italiana para España (Madrid, SPA)
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Spain
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International Trade and Development
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1 - 100 Employee
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Exchange Internship - Leonardo da Vinci Program
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Mar 2014 - Aug 2014
I've been awarded with a scholarship within the "Leonardo da Vinci program" supported by the EU, thanks to which I took part in a stimulating learning experience carried out between the Italian Chamber of Commerce in Spain and IVC company. I've been awarded with a scholarship within the "Leonardo da Vinci program" supported by the EU, thanks to which I took part in a stimulating learning experience carried out between the Italian Chamber of Commerce in Spain and IVC company.
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University of Naples Federico II
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Higher Education
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700 & Above Employee
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Student Services Assistant
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Sep 2011 - Dec 2011
Managing the informative and documentary resources of the library, dealing with student services, managing the database and the books warehouse. Managing the informative and documentary resources of the library, dealing with student services, managing the database and the books warehouse.
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Education
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ThePowerMBA
ThePowerMBA Program, Business Expert - Management and Business Administration -
Università degli Studi di Napoli 'Federico II'
Master of Arts (MA), Business and Economics -
Universidad Complutense de Madrid
LifeLong Learning Program - Erasmus student exchange program -
Università degli Studi di Napoli 'Federico II'
Bachelor of Business Administration (BBA)