Marta Frenna

CEO & CoFounder at GreyHounders
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Contact Information
us****@****om
(386) 825-5501
Location
Madrid, Community of Madrid, Spain, ES
Languages
  • Italian Native or bilingual proficiency
  • English Full professional proficiency
  • Spanish Native or bilingual proficiency

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LinkedIn User

I was delighted to perform alongside Marta and her team during their incubation program where I witnessed her energetic leadership and her remarkably strong strategy and execution capabilities. Nowadays, I would be willing to invest in her projects due to her results-oriented mindset, collaborative spirit and team building efforts, which doubtlessly make of Marta a professional with an astounding potential!

Laura Murray

Marta and I worked together in the same company previously so I have always known her to be an extremely hard-worker and high achiever. She has an excellent knack for understanding what the client is looking for and she delivers! It is no surprise that Greyhounders is a huge success with Marta as CEO and I was delighted when she asked me to be a part of their journey by helping them to make their eCommerce site ready for their new anglophone audience.

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Credentials

  • The Power MBA
    ThePowerMBA
    Apr, 2019
    - Nov, 2024
  • ITIL V3 Foundation Certification
    EXIN your ICT competence partner
    Dec, 2017
    - Nov, 2024
  • Asesoría de Imagen y Personal Shopping
    ELLE Magazine
    Feb, 2017
    - Nov, 2024
  • Agile Management 3.0
    Xsfera
    Jun, 2016
    - Nov, 2024
  • Certificado de estancia de investigación científica
    Universidad Complutense de Madrid
    Dec, 2013
    - Nov, 2024
  • Curso de español - Nivel C1
    Universidad Complutense de Madrid
    Dec, 2013
    - Nov, 2024
  • First Certificate in English
    University of Cambridge
    Dec, 2012
    - Nov, 2024
  • Marketing Innovation Trends Course
    University of Naples Federico II
    Apr, 2013
    - Nov, 2024
  • International Marketing Course
    University of Naples Federico II
    Apr, 2013
    - Nov, 2024

Experience

    • Spain
    • Apparel & Fashion
    • 1 - 100 Employee
    • CEO & CoFounder
      • Dec 2018 - Present

      When buying prescription glasses, we rarely know what we're really paying for. Traditional optics talk about miraculous filters and treatments you know nothing about and you end up buying a 300€ frame. Are eyeglasses a luxury item? We don't think so and our mission is to prove it.We are not another glasses brand. We want to digitize the optical sector through technology (Augmented Reality & Artificial Intelligence) and fair prices.Don't let them fool you: prescription glasses are not a luxury product.www.greyhounders.com

    • Spain
    • Higher Education
    • 700 & Above Employee
    • Associate Professor
      • Jan 2022 - Present

    • Spain
    • Technology, Information and Internet
    • 700 & Above Employee
    • Member
      • Oct 2019 - Present

    • United States
    • Education
    • 1 - 100 Employee
    • Mentor
      • Dec 2020 - Dec 2021

    • Italy
    • Higher Education
    • 700 & Above Employee
    • Associate Professor
      • May 2021 - Aug 2021

    • Spain
    • Higher Education
    • 700 & Above Employee
    • Mentor
      • Oct 2019 - Mar 2020

    • Spain
    • IT Services and IT Consulting
    • 700 & Above Employee
    • KAM BBVA - Banking Sector
      • Nov 2017 - Mar 2019

      Specialized in the banking sector, my main objective is to target main decision-makers within new innovative areas (MaaS, AI, Blockchain, Cybersecurity) building strong relationships by listening to their worries and needs in order to make up the perfect commercial proposal. - Sales KPI/year: NB €1M + BAU €7M- Reporting to the Sales Director Specialized in the banking sector, my main objective is to target main decision-makers within new innovative areas (MaaS, AI, Blockchain, Cybersecurity) building strong relationships by listening to their worries and needs in order to make up the perfect commercial proposal. - Sales KPI/year: NB €1M + BAU €7M- Reporting to the Sales Director

    • Spain
    • Business Consulting and Services
    • 1 - 100 Employee
    • Team Lead
      • Jun 2017 - Nov 2017

      Leading a 6people team, I’ve been involved in higher level planning activities, crossing active projects with internal resources, ensuring control and m/l term planning inside the BD department.- Customers retention and loyalty - Project Management- Cross/up-selling goals- New clients from active prospection

    • Project Manager
      • May 2016 - May 2017

      I’m setting up Go-To-Market processes and accelerating business for our international high-tech clients, whose objective is to grow within EMEA Region.- Develop and execute Sales Acceleration and Channel Management projects of long life-cycle products- Reporting to Country Managers, Transformation & Strategy and Commercial Directors

    • Business Development Consultant
      • May 2014 - May 2016

      I’m part of B2B Sales & Marketing team EMEA, being in charge of executing B2B S&M Projects in Italy and Spain. - Cold calling potential customers with the aim of gaining new business- Learning how to deal with an industry that can be demanding - Working with strict deadlines- Multi-tasking skills for working simultaneously for different clients / countries / languages

    • Spain
    • International Trade and Development
    • 1 - 100 Employee
    • Exchange Internship - Leonardo da Vinci Program
      • Mar 2014 - Aug 2014

      I've been awarded with a scholarship within the "Leonardo da Vinci program"​ supported by the EU, thanks to which I took part in a stimulating learning experience carried out between the Italian Chamber of Commerce in Spain and IVC company. I've been awarded with a scholarship within the "Leonardo da Vinci program"​ supported by the EU, thanks to which I took part in a stimulating learning experience carried out between the Italian Chamber of Commerce in Spain and IVC company.

    • Higher Education
    • 700 & Above Employee
    • Student Services Assistant
      • Sep 2011 - Dec 2011

      Managing the informative and documentary resources of the library, dealing with student services, managing the database and the books warehouse. Managing the informative and documentary resources of the library, dealing with student services, managing the database and the books warehouse.

Education

  • ThePowerMBA
    ThePowerMBA Program, Business Expert - Management and Business Administration
    2019 -
  • Università degli Studi di Napoli 'Federico II'
    Master of Arts (MA), Business and Economics
    2011 - 2014
  • Universidad Complutense de Madrid
    LifeLong Learning Program - Erasmus student exchange program
    2013 - 2013
  • Università degli Studi di Napoli 'Federico II'
    Bachelor of Business Administration (BBA)
    2008 - 2011

Community

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