Karla Ponciano

Communications Specialist Consultant at The Clearing, Inc.
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Contact Information
us****@****om
(386) 825-5501
Location
Arlington, Virginia, United States, US
Languages
  • Spanish Native or bilingual proficiency
  • French Elementary proficiency

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LinkedIn User

I had the pleasure of managing Karla for two years at Alarm.com. During that time, I was consistently impressed by her expertise in creating professional and engaging PowerPoint presentations, as well as her exceptional interpersonal skills. Karla was able to create visually appealing, well-organized, and highly effective PowerPoint presentations, while connecting with colleagues, clients, and stakeholders in a way that was both authentic and effective.

Ruthy Goldman

I have worked with Karla for 5 years at Alarm.com, collaborating on several projects. During that time I was always so impressed with Karla's high level of information retention. That coupled with her great interpersonal skills, she quickly became a known resource for team members across different departments any time product and marketing related questions came up. Karla's passion is infectious and highly valued by her teammates. I am confident that Karla's skills and talents will become a great asset to any team she joins.

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Credentials

  • Microsoft Word Part 2
    CareerAcademy.com Inc.
    Aug, 2015
    - Nov, 2024
  • Microsoft Word Part 1
    CareerAcademy.com Inc.
    Feb, 2015
    - Nov, 2024

Experience

    • United States
    • Business Consulting and Services
    • 100 - 200 Employee
    • Communications Specialist Consultant
      • Apr 2023 - Present

      Supporting the American Rescue Plan and Public Benefits Studio in their communication needs including: - Establishing FY23 communications strategy to create and manage brand messaging, map out content calendars, and work across agencies for execution in various federal channels - Creating and iterating on communications processes to accelerate approval timelines and improve efficiency of cross-team collaboration - Facilitating client sessions in communications strategies across Product and Partner Engagement teams Show less

    • United States
    • Insurance
    • 1 - 100 Employee
    • Marketing Manager
      • Mar 2023 - Apr 2023

      Short-term contract to create HubSpot emails and press releases for the cybersecurity insurance industry Short-term contract to create HubSpot emails and press releases for the cybersecurity insurance industry

    • United States
    • Information Technology & Services
    • 700 & Above Employee
    • Senior Marketing Associate
      • Jan 2020 - Dec 2022

      - Developed marketing strategies and resolved problems to engage target consumers and drive sales.- Conducted consumer data analysis on the security industry to develop and advance future marketing strategies.- Developed technical and non-technical marketing presentations for sales and training webinars.- Increased audience engagement with brand websites by finding and integrating relevant videos, blogs, and other online content.- Provided analytical support and monitored data quality by interpreting and summarizing data and trends. Show less

    • Product Management Marketing Associate
      • Sep 2017 - Jan 2020

      - Developed marketing materials for C-level Executives ensuring focused and accurate results to retain the three most profitable clients, increasing customer satisfaction.- Created documentation outlining research findings for use by project managers, B2B customers, and marketing staff to make accurate decisions about customer outreach campaigns.- Lead cross-departmental projects with internal teams to support consistent product messaging across emails, brochures, and PowerPoint presentations.- Ensured product value proposition from the beginning of the life cycle to champion a positive customer experience with a consistent and compelling brand narrative.- Managed creative development projects including presentations and videos for major tech trade shows, such as CES, ISC West, ESX, and Alarm.com Partner Summit. Show less

    • United States
    • Computer and Network Security
    • 1 - 100 Employee
    • Marketing and Sales Intern
      • Feb 2017 - Aug 2017

      - Supported sales and marketing teams in creation and implementation of marketing campaigns. - Generated 3000+ leads for sales support to grow revenue through research and analysis. - Conceptualized landing pages & website design to reduce bounce rates and preserve branding. - Supported sales and marketing teams in creation and implementation of marketing campaigns. - Generated 3000+ leads for sales support to grow revenue through research and analysis. - Conceptualized landing pages & website design to reduce bounce rates and preserve branding.

    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Sales Operations & Marketing Intern
      • May 2016 - Aug 2016

      - Created branded annual event to attract 20 prospects per event and 10 top vendors. - Cooperated with over 20 Account Executives to plan events from $5,000 to $26,000 budgets. - Created branded annual event to attract 20 prospects per event and 10 top vendors. - Cooperated with over 20 Account Executives to plan events from $5,000 to $26,000 budgets.

    • United States
    • Pharmaceutical Manufacturing
    • Event Coordinator
      • Sep 2015 - May 2016

      - Coordinated an AdWords/Analytics campaign to target exhibitors resulting in $500 profit. - Updated monthly media plan including production schedules, advertising, and editorial calendars. - Coordinated an AdWords/Analytics campaign to target exhibitors resulting in $500 profit. - Updated monthly media plan including production schedules, advertising, and editorial calendars.

    • United States
    • Information Technology & Services
    • 100 - 200 Employee
    • Communication and Marketing Assistant
      • Nov 2014 - Aug 2015

      Assisted CEO in Brand & Industry Recognition: - Directed corporate communications through WordPress blog and website, as well as social media - Governed media materials including: press releases, executive biographies, articles, etc. Assisted CEO in Brand & Industry Recognition: - Directed corporate communications through WordPress blog and website, as well as social media - Governed media materials including: press releases, executive biographies, articles, etc.

Education

  • George Mason University - School of Business
    Master of Management, Business Administration and Management, General
    2016 - 2017
  • George Mason University Department of Communication
    Bachelor of Arts (BA), Communication, Journalism, and Related Programs
    2012 - 2016
  • Escuela Argentina de Washington
    High School Diploma, Spanish Language and Literature
    1999 - 2012

Community

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