Marketing and Communications Executive

• 2022 - Present

Marketing and Communication Plan for all Brands, Communication plan align with Modern Trade and Traditional Trade Channel’s Strategy, Social Media strategy and Content Roadmap, Design and Content Development for Facebook, Instagram and LinkedIn, Email Marketing, Advertising and Promotion Flyer Development, Corporate Marketing in LinkedIn, Website Development, Marketing and Communication Plan for all Brands, Communication plan align with Modern Trade and Traditional Trade Channel’s Strategy, Social Media strategy and Content Roadmap, Design and Content Development for Facebook, Instagram and LinkedIn, Email Marketing, Advertising and Promotion Flyer Development, Corporate Marketing in LinkedIn, Website Development,

• Jan 2021 - Aug 2021

led an Under the Cap promotion campaign to drive sales and increase volume, Designed and implemented a complete Brand Rejuvenation, new POSM and new packaging work with different stakeholders including Research, CMI, Sales, Procurement and Business Controller.

• Jul 2019 - Dec 2020

Annual Strategic Business and Brand Plans, Integrated Marketing Plan and Execution based on Brand Performance Research and Sale Result, Communication Plan aligned with ATL and BTL Touchpoint, Client Management, Product Innovation and Development (including Packaging Development), Channels Visibility/ Trends delight to Consumer Experience, Budget Monitoring and Expense Tracking| PR and Media Maknagement| Promotion Calendar and Activities| Social Media and Content Marketing, ECommerce|, Advertising, Sponsorship Paternership| Conceptualised and Execution of Events| Working Collaboratively Internal and External Stakeholders including Regional Teams| Delivery of successful Marketing campaigns: “Heineken Afterwork Events, UCL Events, Heineken x Lush Fashion Show Sponsorship, Heineken 360 Packaging Launch, Heineken Star Collective Party, Heineken Festive Beer Chill Set, ABC Extraordinary Man Digital Series, Under the Cap Promotion. “Key Achievements: • Introduced “Heineken Star Celebration,” campaign by using social media, VR and eCommerce including Heineken Festive Beer Chill Set which turned out to overall 20% sales increase during the COVID.• Created “ABC Extra Stout: Extraordinary Man digital series” on social media during COVID, resulting in 7M views through all the digital channels. Show less

Marketing Executive (Giordano Unisex, Giordano Ladies, Travel Gear and BSX)

• 2018 - 2019

Annual Marketing Plan for all Appeal brands including Seasonal Campaigns, Digital Marketing Strategy, Creative and Campaign Developement (photoshoots, videos, Content Calendar for each Brand, Customer Relation Management, Social Media Community Managemnet, Brand Perfomance Report| Marketing Budegt Allocation and Managment| Traditonal Marketing (Retail Outlets Visibilty and Promotion Activities)| Event Planning and Exectuion, Fashion Show Event, Outlet Grand Openings| B2B marketing partnerships plan (Samsung, Telenor, Ananda Internet Service Provider, Sakura Hospital, etc.) Executed successfully marketing campaigns: “Giordano Modern Simplicity, Back to School, Giordano Amazing Sale, Giordano Moonsoon Sale, Simply ME, Giordano 25th Years Anniversary” Key Achievements: • Launched “Giordano 25th Years Anniversary” fashion show as a public event and entertainment at a shopping mall, ending with 3,000 participants. Show less

Digital Account Executive (Nestle' Myanmar)

• 2017 - 2018

Annual Digital Marketing and Media Buying Plan aligned with Brands' Goal, Paid Media Campaign (Facebook and Instagram, Programmatic Buying, Native Article Ad, Branded Contents, Pre-roll Ad), Digital Commercial Series Production| Client Service Management (Nescafe, Maggi, Milo, Bear Brand Malt Milk, Cerelac, Lactogen), Creative and Agency Pitching| Supplier Management, Client-Agencies Communication Key Achievements: • Implemented digital series of "Maggi Cooking Recipes" videos, which resulted in 3M views while "Milo Back to School Lunchbox" prepared videos with 6M views. • Facilitated set up social media page "Shal Kaw", local coffee launched by Nescafe including several social media campaigns. Show less