Beth Larson
Producer at Zeus Jones Ltd.- Claim this Profile
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Bio
Experience
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Zeus Jones
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United States
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Advertising Services
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1 - 100 Employee
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Producer
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Nov 2012 - Present
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Consultant for content strategy and project management
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Sep 2012 - Nov 2012
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Brain Traffic
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United States
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Business Consulting and Services
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1 - 100 Employee
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Project Manager
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Nov 2008 - Sep 2012
Lead internal strategists and writers to deliver on client expectations, and create proposals and estimates for new projects. Responsible for ensuring profitability and contributing to the development of content strategy practice and agency operations. Other duties include developing human resources plans and processes including hiring and onboarding process, facilitating and reporting results from employee engagement survey, writing employee handbook, and implementing peer review process. Most recently, have also acted as content strategist on multiple projects, serving clients on both the strategic and implementation sides. Show less
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Colle McVoy
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United States
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Advertising Services
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200 - 300 Employee
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Interactive Intern
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Jun 2008 - Oct 2008
Worked as producer to manage the production and execution of digital projects, created estimates for various digital projects, and collaborated with other interactive strategists to define recommendations, strategies, and actions for client. When not producing projects, managed SEM campaign planning, implementation, and daily management. Wrote and tested SEM ad copy. Worked as producer to manage the production and execution of digital projects, created estimates for various digital projects, and collaborated with other interactive strategists to define recommendations, strategies, and actions for client. When not producing projects, managed SEM campaign planning, implementation, and daily management. Wrote and tested SEM ad copy.
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IMU Marketing + Design
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Iowa City, Iowa Area
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Marketing Representative
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Apr 2007 - May 2008
As a Marketing Representative, wrote creative briefs, assisted in the creative development of concept, copy, and design, and conducted market research and assessment for clients including user surveys and focus groups. As a Marketing Representative, wrote creative briefs, assisted in the creative development of concept, copy, and design, and conducted market research and assessment for clients including user surveys and focus groups.
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Education
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University of Iowa
BA, Studio Art -
The University of Iowa Tippie College of Business
BBA, Marketing