Marketing Communications Manager

• Nov 2021 - Present

• Bolster fundraising and donor engagement efforts through social media, email, print and web communications • Design marketing collateral including brochures, rack cards, flyers, booklets, donor thank you cards, and digital graphics using Adobe InDesign and Canva • Update and maintain functionality of website content and forms to ensure positive user experience • Bolster fundraising and donor engagement efforts through social media, email, print and web communications • Design marketing collateral including brochures, rack cards, flyers, booklets, donor thank you cards, and digital graphics using Adobe InDesign and Canva • Update and maintain functionality of website content and forms to ensure positive user experience

Marketing Outreach Coordinator

• Jan 2021 - Oct 2021

• Leveraged social media with dynamic creative content to promote recreational programs and assets, growing reach by 404%; net followers by 237%; and engagement by 1,222% from the previous three quarters • Created marketing collateral to support various areas of the department and foster greater public awareness and engagement • Served as liaison between other city departments and external entities transmitting the department’s communications • Leveraged social media with dynamic creative content to promote recreational programs and assets, growing reach by 404%; net followers by 237%; and engagement by 1,222% from the previous three quarters • Created marketing collateral to support various areas of the department and foster greater public awareness and engagement • Served as liaison between other city departments and external entities transmitting the department’s communications

Marketing Manager

• Dec 2018 - Aug 2021

• Built strategic multichannel marketing and promotion plan for the Hampton Coliseum, American Theatre, and Charles H. Taylor Visual Arts Center to drive ticket sales, audience development, visitation and enrollment • Advised and coordinated with show promoters and artist management to facilitate local and regional marketing, advertising, and promotion plans • Completed marketing recaps and coded and processed advertising invoices • Built strategic multichannel marketing and promotion plan for the Hampton Coliseum, American Theatre, and Charles H. Taylor Visual Arts Center to drive ticket sales, audience development, visitation and enrollment • Advised and coordinated with show promoters and artist management to facilitate local and regional marketing, advertising, and promotion plans • Completed marketing recaps and coded and processed advertising invoices

Manager of Advertising, Public Relations, and Social Media

• Jul 2015 - Dec 2018

• Maintained an extensive database, creating and distributing email marketing communications to solicit subscriptions and single ticket sales • Worked closely with designers to produce collateral such as season brochures, individual series brochures, and print/digital ads • Ensured accuracy and functionality of website • Tracked booked expenses and processed invoices • Wrote press releases and liaised with media to coordinate interviews • Managed promotions across multiple channels and at events • Assisted with ticket sales as needed Show less

Correspondent

• Feb 2015 - Oct 2015

• Freelance writer covering assignments with subjects in leadership, business and economic development • Freelance writer covering assignments with subjects in leadership, business and economic development

Web and Social Media Copywriter

• Jun 2014 - Jul 2015

• Managed social media accounts • Wrote copy for new website • Wrote feature stories for the college's digital newsletter, The Navigator • Represented department and reported on various events • Managed social media accounts • Wrote copy for new website • Wrote feature stories for the college's digital newsletter, The Navigator • Represented department and reported on various events

Contributing Writer

• Mar 2014 - Jun 2015

• Contributed articles for local culture e-magazine owned by The Virginian-Pilot • Contributed articles for local culture e-magazine owned by The Virginian-Pilot

Marketing & Public Relations Coordinator

• Jan 2014 - May 2014

• Assisted Marketing Director with marketing campaigns • Wrote feature stories for the quarterly newsletter • Delivered and displayed marketing collateral at various campus departments • Assisted Marketing Director with marketing campaigns • Wrote feature stories for the quarterly newsletter • Delivered and displayed marketing collateral at various campus departments

Editor-in-Chief

• Apr 2013 - May 2014

• Oversaw a staff of 20 writers, managed advertising revenue, and tracked expenses to produce a weekly tabloid with a circulation of 3,000. • Introduced new sections, such as technology and gaming, to the paper to broaden appeal for writers and readers.• Organized a trip to New Orleans for the editorial board to attend the 2013 Associated College Press/ Collegiate Media Association annual convention where we were awarded first place in the website category among schools of similar student body population. • Collaborated with other student media organizations in the development of ODU's first media week that invited local media professionals to share their professional media experience with students.• Collaborated with other student media organizations to develop a proposal with other student media groups to merge resources with the final goal of forming one student media organization in an effort to streamline communication and expand resources, which garnered a recommendation from the university's president. Show less

News Editor

• Sep 2012 - Apr 2013

Editorial Intern

• Sep 2013 - Nov 2013

• Edited copy for advertisements • Updated blogs and webpages • Wrote the "cheat sheet" every other day (current news blurbs) • Wrote several "Weekend Getaway" blurbs • Interviewed military service members for opinions on base security for the "Wading In" segment. • Edited copy for advertisements • Updated blogs and webpages • Wrote the "cheat sheet" every other day (current news blurbs) • Wrote several "Weekend Getaway" blurbs • Interviewed military service members for opinions on base security for the "Wading In" segment.