Experience

Swirl®

• India
• Marketing Services
• 1 - 100 Employee

• SVP, Global Business

  • Jul 2023 - Present



Glance

• India
• Software Development
• 500 - 600 Employee

• Director - Revenue & Growth

  • Oct 2021 - Mar 2023

  Revenue, Partnerships, Growth Strategy, Operations at Glance Collective. Helped launch 4 brands: EK by Ekta Kapoor - https://worldofek.com/ | KRA by Beyounick - https://thisiskra.com/ | Dcraf by Rana Daggubati - https://dcraf.com/ | Delishaas by Saransh Goila - https://delishaas.com/ About Glance Collective: JV between Glance and India's largest talent management agency - Collective Artists - to build the world's leading House of Creator Brands. We lay the platform for creators… Show more Revenue, Partnerships, Growth Strategy, Operations at Glance Collective. Helped launch 4 brands: EK by Ekta Kapoor - https://worldofek.com/ | KRA by Beyounick - https://thisiskra.com/ | Dcraf by Rana Daggubati - https://dcraf.com/ | Delishaas by Saransh Goila - https://delishaas.com/ About Glance Collective: JV between Glance and India's largest talent management agency - Collective Artists - to build the world's leading House of Creator Brands. We lay the platform for creators and celebrities to co-own and build high impact, authentic D2C brands. Combining it with 100M user reach via owned and operated Roposo - live commerce app and Glance - a Google + Reliance Jio backed lockscreen content product. Show less Revenue, Partnerships, Growth Strategy, Operations at Glance Collective. Helped launch 4 brands: EK by Ekta Kapoor - https://worldofek.com/ | KRA by Beyounick - https://thisiskra.com/ | Dcraf by Rana Daggubati - https://dcraf.com/ | Delishaas by Saransh Goila - https://delishaas.com/ About Glance Collective: JV between Glance and India's largest talent management agency - Collective Artists - to build the world's leading House of Creator Brands. We lay the platform for creators… Show more Revenue, Partnerships, Growth Strategy, Operations at Glance Collective. Helped launch 4 brands: EK by Ekta Kapoor - https://worldofek.com/ | KRA by Beyounick - https://thisiskra.com/ | Dcraf by Rana Daggubati - https://dcraf.com/ | Delishaas by Saransh Goila - https://delishaas.com/ About Glance Collective: JV between Glance and India's largest talent management agency - Collective Artists - to build the world's leading House of Creator Brands. We lay the platform for creators and celebrities to co-own and build high impact, authentic D2C brands. Combining it with 100M user reach via owned and operated Roposo - live commerce app and Glance - a Google + Reliance Jio backed lockscreen content product. Show less



Qyuki Digital Media

• India
• Online Audio and Video Media
• 100 - 200 Employee

• Strategic Initiatives

  • Jun 2018 - Jul 2021

  Led Qyuki's influencer commerce foray to help turn creators into entrepreneurs. The in-house incubator setup (financing, strategy, end to end execution) helped validate a content creator’s ability to sell with minimal marketing spends. Co-founded: https://www.fk-r.com/ - Riding Gear by Faisal Khan | India’s #1 automobile influencer https://2407go.com/ - Deodorants by ‘Mr Faisu’ | India’s #1 short form content creator https://www.kingsunitedindia.com/ - Dance School by… Show more Led Qyuki's influencer commerce foray to help turn creators into entrepreneurs. The in-house incubator setup (financing, strategy, end to end execution) helped validate a content creator’s ability to sell with minimal marketing spends. Co-founded: https://www.fk-r.com/ - Riding Gear by Faisal Khan | India’s #1 automobile influencer https://2407go.com/ - Deodorants by ‘Mr Faisu’ | India’s #1 short form content creator https://www.kingsunitedindia.com/ - Dance School by Suresh Mukund | India’s 1st Emmy Nominated Choreographer http://balancebyshayamal.com/ - Health Products by Shayamal | Leading Performance Coach https://audreycious.com/ - Finishing School by Audrey D'silva | Former Miss India Finalist In addition to the above role, was tasked with the company's overall strategic partnership opportunities. About Qyuki: India's leading Content Creator development company. Envisioned by AR Rahman, Shekhar Kapur and co-founded with the late Samir Bangara (a gaming, media, startup leader), Qyuki is a part of the new media industry and the creator economy - managing creators, developing content properties, commerce brands and audience monetization solutions. Show less Led Qyuki's influencer commerce foray to help turn creators into entrepreneurs. The in-house incubator setup (financing, strategy, end to end execution) helped validate a content creator’s ability to sell with minimal marketing spends. Co-founded: https://www.fk-r.com/ - Riding Gear by Faisal Khan | India’s #1 automobile influencer https://2407go.com/ - Deodorants by ‘Mr Faisu’ | India’s #1 short form content creator https://www.kingsunitedindia.com/ - Dance School by… Show more Led Qyuki's influencer commerce foray to help turn creators into entrepreneurs. The in-house incubator setup (financing, strategy, end to end execution) helped validate a content creator’s ability to sell with minimal marketing spends. Co-founded: https://www.fk-r.com/ - Riding Gear by Faisal Khan | India’s #1 automobile influencer https://2407go.com/ - Deodorants by ‘Mr Faisu’ | India’s #1 short form content creator https://www.kingsunitedindia.com/ - Dance School by Suresh Mukund | India’s 1st Emmy Nominated Choreographer http://balancebyshayamal.com/ - Health Products by Shayamal | Leading Performance Coach https://audreycious.com/ - Finishing School by Audrey D'silva | Former Miss India Finalist In addition to the above role, was tasked with the company's overall strategic partnership opportunities. About Qyuki: India's leading Content Creator development company. Envisioned by AR Rahman, Shekhar Kapur and co-founded with the late Samir Bangara (a gaming, media, startup leader), Qyuki is a part of the new media industry and the creator economy - managing creators, developing content properties, commerce brands and audience monetization solutions. Show less



Rhythm & Design

• Mumbai Area, India

• Co-founder & Business Head

  • Mar 2017 - Aug 2017

  User Experience consulting for digital businesses User Experience consulting for digital businesses



BookMyShow

• Entertainment Providers
• 700 & Above Employee

• General Manager - New Initiatives

  • Apr 2015 - Jun 2016

  Business head role, to help execute BMS's entertainment content plans. a. Undertook an ambitious movie encyclopaedia project with a vision to become India’s largest information discovery and engagement destination (similar to IMDb). Led a cross functional team involving product, design, tech. Built a 20 person content team in-house while working with an outsourced 100 person team. b. New initiatives: Programmatic ad-tech rollout | Multi-lingual product experience | User… Show more Business head role, to help execute BMS's entertainment content plans. a. Undertook an ambitious movie encyclopaedia project with a vision to become India’s largest information discovery and engagement destination (similar to IMDb). Led a cross functional team involving product, design, tech. Built a 20 person content team in-house while working with an outsourced 100 person team. b. New initiatives: Programmatic ad-tech rollout | Multi-lingual product experience | User engagement features About BookMyShow: $1B+ valuation | sells 20M tickets a month | 100M app downloads | Aims to be Asia’s largest entertainment company. Show less Business head role, to help execute BMS's entertainment content plans. a. Undertook an ambitious movie encyclopaedia project with a vision to become India’s largest information discovery and engagement destination (similar to IMDb). Led a cross functional team involving product, design, tech. Built a 20 person content team in-house while working with an outsourced 100 person team. b. New initiatives: Programmatic ad-tech rollout | Multi-lingual product experience | User… Show more Business head role, to help execute BMS's entertainment content plans. a. Undertook an ambitious movie encyclopaedia project with a vision to become India’s largest information discovery and engagement destination (similar to IMDb). Led a cross functional team involving product, design, tech. Built a 20 person content team in-house while working with an outsourced 100 person team. b. New initiatives: Programmatic ad-tech rollout | Multi-lingual product experience | User engagement features About BookMyShow: $1B+ valuation | sells 20M tickets a month | 100M app downloads | Aims to be Asia’s largest entertainment company. Show less



Affinity Global Inc.

• United States
• Technology, Information and Internet
• 200 - 300 Employee

• Director, Business Development

  • Aug 2006 - Mar 2015

  Part of the early core team to build Affinity's India operations | Helped grow the pay-per-click (ppc) advertising division to an annual $10M+ & helped establish Affinity.com as a global ad network. About Affinity: an ad tech company focused on building innovative advertising formats | Was a part of Hostway Corp, a leading Chicago based web services company. Part of the early core team to build Affinity's India operations | Helped grow the pay-per-click (ppc) advertising division to an annual $10M+ & helped establish Affinity.com as a global ad network. About Affinity: an ad tech company focused on building innovative advertising formats | Was a part of Hostway Corp, a leading Chicago based web services company.



Directi

• India
• Technology, Information and Internet
• 400 - 500 Employee

• Business Development

  • May 2005 - Aug 2006

  Part of Directi ad tech division's initial team, which later went on to become Media.net. Drove strategic partnerships with global publishers | Hired and led a 20 people ad optimization team Part of Directi ad tech division's initial team, which later went on to become Media.net. Drove strategic partnerships with global publishers | Hired and led a 20 people ad optimization team