Experience

Mcomm Group, Inc. Channel Marketing

• United States
• Advertising Services
• 1 - 100 Employee

• Director of Strategy and Operations

  • Sep 2023 - Present

  Peoria, Illinois, United States



OSF HealthCare

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Director Strategic Marketing

  • Jan 2022 - Sep 2023

  Peoria, Illinois, United States Led strategic marketing and communications efforts in support of OSF Innovation Partnered with executive leaders from OSF Innovation to identify key objectives Increased effectiveness by developing strategy-aligned goals + Identified LinkedIn as primary social channel and increased followers 20% in one year (+14% growth rate year-over-year) + Generated est. 450M impressions across 537 earned media placements in FY22 + Spearheaded strategy development for Health Accelerated… Show more Led strategic marketing and communications efforts in support of OSF Innovation Partnered with executive leaders from OSF Innovation to identify key objectives Increased effectiveness by developing strategy-aligned goals + Identified LinkedIn as primary social channel and increased followers 20% in one year (+14% growth rate year-over-year) + Generated est. 450M impressions across 537 earned media placements in FY22 + Spearheaded strategy development for Health Accelerated podcast + Successfully secured the renaming of Jump STEAM to OSF STEAM, strengthening brand alignment and creating strategic marketing synergies. + Oversaw successful execution of three major events spanning less than 24 hours to celebrate the 10-year anniversary of the Jump Trading Simulation and Education Center. Show less



COUNTRY Financial®

• United States
• Insurance
• 700 & Above Employee

• Marketing Program Manager

  • Jul 2016 - Jan 2022

  Bloomington, Illinois, United States Drive strategic planning, implementation and optimization of marketing campaigns + Led overhaul of automated New Client Onboarding and Client Nurturing Campaigns + Developed short-term solution with long-term roadmap to increase campaigning sophistication + Directed $21M multi-channel Brand Campaign + Stakeholder or SME on several strategic enterprise projects

• Marketing Call Center Supervisor

  • Apr 2020 - Jun 2020

  Bloomington, Illinois, United States Three-month professional development stretch assignment + Managed 23 direct reports and onboarded 8 new team members + Crisis management experience reacting to COVID-19



Illinois State University

• United States
• Higher Education
• 700 & Above Employee

• Assistant Director of Admissions

  • Nov 2014 - Jul 2016

  Normal, Illinois + Create and execute multi-tiered communication plan for new student recruitment. + Assist with concept development and writing of print, electronic and social media campaigns. + Communicate and collaborate with University Marketing and Communications to effectively manage all project deadlines. + Research and assess the value and return on investment of all communication efforts; print, electronic, and social media platforms. + Supervise full-time Publications Editor and Social… Show more + Create and execute multi-tiered communication plan for new student recruitment. + Assist with concept development and writing of print, electronic and social media campaigns. + Communicate and collaborate with University Marketing and Communications to effectively manage all project deadlines. + Research and assess the value and return on investment of all communication efforts; print, electronic, and social media platforms. + Supervise full-time Publications Editor and Social Media Specialist, 10 student bloggers and 8 student call center employees. + Represent the University at on and off campus programs and activities. Aid in the recruitment of all prospective students, especially FTIC (first time in college) and transfer students.

• Senior Admissions Counselor

  • Dec 2013 - Nov 2014

  Normal, Illinois + Represent the university and its programs and activities at visits and college day/night programs throughout the state + Participate in planning, organizing and implementation of various on and off campus programs related to recruitment/retention efforts. + Coordinate the University's Middle School Outreach programs. + Admissions Communications Committee member, providing input on strategy and content for admission's publications, web, email and social media outreach. + Assist… Show more + Represent the university and its programs and activities at visits and college day/night programs throughout the state + Participate in planning, organizing and implementation of various on and off campus programs related to recruitment/retention efforts. + Coordinate the University's Middle School Outreach programs. + Admissions Communications Committee member, providing input on strategy and content for admission's publications, web, email and social media outreach. + Assist with execution of communication efforts and enhancements. This includes revising and implementing the communication plan for prospective students, editing publications, sending emails, etc. + Assist with social media outreach to perspective students. + Assist in training new Admissions Counselors and serve as a resource for questions and guidance.

• Admissions Counselor

  • Jul 2011 - Dec 2013

  Normal, Illinois + Represent the university and its programs and activities at visits and college day/night programs throughout the state + Participate in planning, organizing and implementation of various on and off campus programs related to recruitment/retention efforts. + Respond to inquiries from prospective students seeking admission information.



AmeriCorps VISTA

• United States
• Government Administration
• 700 & Above Employee

• AmeriCorps VISTA - RSVP Manatee County

  • Sep 2009 - Sep 2010

  Bradenton, Florida Served as Volunteer Coordinator/ Communications Specialist + Performed outreach, recruitment and placement of volunteers + Assisted the organization with developing and achieving marketing strategies + Participated in community based programs to build relationships with other community members and agencies + Networked through community events and identified organizational partnerships + Increased awareness of RSVP through press release writing, media contacts, social media and… Show more Served as Volunteer Coordinator/ Communications Specialist + Performed outreach, recruitment and placement of volunteers + Assisted the organization with developing and achieving marketing strategies + Participated in community based programs to build relationships with other community members and agencies + Networked through community events and identified organizational partnerships + Increased awareness of RSVP through press release writing, media contacts, social media and website maintenance + Responsible for complete re-design of organization’s website and pertinent education of organization regarding the website Show less



Illinois State University

• United States
• Higher Education
• 700 & Above Employee

• Sports Information Director - Men's Tennis

  • May 2007 - Apr 2009

  Normal, Illinois + Designed, wrote and edited 2007-08 men’s tennis media guide + Extensive written communication experience via press releases, game notes, game recaps and feature articles + Recorded stats and coordinated media at football, basketball and volleyball home games + Utilized oral communication skills through interviews with athletes and men’s tennis coach, Cris James + Compiled and analyzed statistical information for cross country, men’s tennis, men’s and women’s basketball