Marni Rosen
Sr. Director of Digital Marketing at American Kidney Fund- Claim this Profile
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Dawn Vignola, MA, PhD, SHRM-SCP
I have had the privilege to work with Ms. Frankel for almost a decade, during which time Marni exhibited a keen ability to strategically plan processes, introduce cutting edge new technologies, and implement advanced data analytics compilation for true business intelligence reporting. She was an early adopter of paid SEM tools, SEO optimization and the use of analytics to inform strategy and identify opportunities to enhance operations. Marni has a talent for seeing the big picture while working on the details. She both conceives of and sees complex projects that enhance growth goals and manages them straight through to completion.
Brian DeVido
I had the opportunity to work with Marni at Walton Management and always appreciated her strategic mindset and ability to see and proactively respond to key technological trends in our business. Marni is an innovative, outside the box thinker and was responsible for establishing some key strategic partnerships that generated substantial residual revenue for Walton over several years. Her technical background, coupled with her years of experience as a business owner provides Marni a unique skill set that I think any employer would be fortunate to have.
Dawn Vignola, MA, PhD, SHRM-SCP
I have had the privilege to work with Ms. Frankel for almost a decade, during which time Marni exhibited a keen ability to strategically plan processes, introduce cutting edge new technologies, and implement advanced data analytics compilation for true business intelligence reporting. She was an early adopter of paid SEM tools, SEO optimization and the use of analytics to inform strategy and identify opportunities to enhance operations. Marni has a talent for seeing the big picture while working on the details. She both conceives of and sees complex projects that enhance growth goals and manages them straight through to completion.
Brian DeVido
I had the opportunity to work with Marni at Walton Management and always appreciated her strategic mindset and ability to see and proactively respond to key technological trends in our business. Marni is an innovative, outside the box thinker and was responsible for establishing some key strategic partnerships that generated substantial residual revenue for Walton over several years. Her technical background, coupled with her years of experience as a business owner provides Marni a unique skill set that I think any employer would be fortunate to have.
Dawn Vignola, MA, PhD, SHRM-SCP
I have had the privilege to work with Ms. Frankel for almost a decade, during which time Marni exhibited a keen ability to strategically plan processes, introduce cutting edge new technologies, and implement advanced data analytics compilation for true business intelligence reporting. She was an early adopter of paid SEM tools, SEO optimization and the use of analytics to inform strategy and identify opportunities to enhance operations. Marni has a talent for seeing the big picture while working on the details. She both conceives of and sees complex projects that enhance growth goals and manages them straight through to completion.
Brian DeVido
I had the opportunity to work with Marni at Walton Management and always appreciated her strategic mindset and ability to see and proactively respond to key technological trends in our business. Marni is an innovative, outside the box thinker and was responsible for establishing some key strategic partnerships that generated substantial residual revenue for Walton over several years. Her technical background, coupled with her years of experience as a business owner provides Marni a unique skill set that I think any employer would be fortunate to have.
Dawn Vignola, MA, PhD, SHRM-SCP
I have had the privilege to work with Ms. Frankel for almost a decade, during which time Marni exhibited a keen ability to strategically plan processes, introduce cutting edge new technologies, and implement advanced data analytics compilation for true business intelligence reporting. She was an early adopter of paid SEM tools, SEO optimization and the use of analytics to inform strategy and identify opportunities to enhance operations. Marni has a talent for seeing the big picture while working on the details. She both conceives of and sees complex projects that enhance growth goals and manages them straight through to completion.
Brian DeVido
I had the opportunity to work with Marni at Walton Management and always appreciated her strategic mindset and ability to see and proactively respond to key technological trends in our business. Marni is an innovative, outside the box thinker and was responsible for establishing some key strategic partnerships that generated substantial residual revenue for Walton over several years. Her technical background, coupled with her years of experience as a business owner provides Marni a unique skill set that I think any employer would be fortunate to have.
Experience
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American Kidney Fund
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United States
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Philanthropic Fundraising Services
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1 - 100 Employee
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Sr. Director of Digital Marketing
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Jan 2023 - Present
• Develop strategy and implement patient and healthcare professional-facing digital campaigns, including disease awareness, search fundraising, lead gen, and clinical trial recruitment campaigns• Oversee web content and SEO strategy• Manage year-round WordPress and Drupal website initiatives, working with internal team and agency developers and designers• Lead social team to build online engagement and drive brand awareness, organic reach, and grow patient-centered, direct impact program delivery Show less
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Director of Digital Marketing
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Nov 2019 - Dec 2022
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Assoc. Director of Digital Marketing
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Aug 2018 - Oct 2019
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Boolean Girl
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United States
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E-Learning Providers
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1 - 100 Employee
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Board of Advisors, Product Marketing & Brand
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Jan 2020 - Dec 2021
• Provided consumer STEM product eCommerce sales guidance leading to profitability in ‘20. • Established roadmap for STEM product direct-to-consumer sales • Implemented Amazon Sponsored Product DSP strategy to deliver on ACOS goals. • Directed website redesign. • Provided consumer STEM product eCommerce sales guidance leading to profitability in ‘20. • Established roadmap for STEM product direct-to-consumer sales • Implemented Amazon Sponsored Product DSP strategy to deliver on ACOS goals. • Directed website redesign.
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Sports International, LLC
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Washington D.C. Metro Area
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Digital Marketing Director
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May 2017 - Jul 2018
• Led website builds and eCommerce for B2C & B2B channels • Launched digital campaigns and managed Google Analytics, Search Console and Merchant Center, including acquisition, attribution, and conversion reporting • Drove triple-digit SEO improvements • Developed email content for MailChimp and SendGrid campaigns • Led website builds and eCommerce for B2C & B2B channels • Launched digital campaigns and managed Google Analytics, Search Console and Merchant Center, including acquisition, attribution, and conversion reporting • Drove triple-digit SEO improvements • Developed email content for MailChimp and SendGrid campaigns
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American Diabetes Association
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United States
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Non-profit Organizations
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700 & Above Employee
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Digital Marketing Manager
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Feb 2016 - May 2017
• Co-project lead for planned rebuild of B2C & B2B sites to upgrade marketing, product, order & content platforms. Launched PPC, email retargeting, & SEO initiatives for B2B & B2C markets. • Co-project lead for planned rebuild of B2C & B2B sites to upgrade marketing, product, order & content platforms. Launched PPC, email retargeting, & SEO initiatives for B2B & B2C markets.
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Honfleur Home, LLC
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Wholesale
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Founder & Digital Director
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Mar 2006 - Mar 2016
• Founded Honfleur Home, LLC, an eCommerce and B&M lifestyle store representing exclusive and iconic brands, including Orla Kiely & Marimekko • Worked with luxury goods manufacturers to build online brand and loyalty; directed brand-strategy initiatives • Developed KPIs, created social media promotions, launched Search, Display & Shopping PPC campaigns • Developed and approved web content and product feeds; managed customer feedback • Wrote and published SEO-effective product copy for multiple CMSs & eC platforms • Managed merchandising, supplier relationships, procurement, order management, and fulfillment for 125+ vendors • Serviced worldwide customer base, achieving top 1% seller ratings on four industry-leading selling platforms • Directed profitable Amazon Seller Central store and fulfillment operation • Designed custom and SaaS solutions; migrated to an open-source platform; maintained site content; supervised contractors Show less
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Walton Management Services, Inc.
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United States
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Financial Services
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1 - 100 Employee
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Business Development Sr. Manager
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Dec 2000 - Mar 2006
• Designed NetCentivesTM, the firm’s subscription-based web portal & reporting engine for clients participating in new hire tax credit programs • Prepared RFPs, oversaw client deliverables, and served as liaison to government oversight entities • Maintained IT platform and infrastructure, including networks, databases, servers, and security • Lead subject matter expert on U.S. IRS and DOL initiative to revamp how hiring managers report new employee data to the IRS • Designed NetCentivesTM, the firm’s subscription-based web portal & reporting engine for clients participating in new hire tax credit programs • Prepared RFPs, oversaw client deliverables, and served as liaison to government oversight entities • Maintained IT platform and infrastructure, including networks, databases, servers, and security • Lead subject matter expert on U.S. IRS and DOL initiative to revamp how hiring managers report new employee data to the IRS
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Booz Allen Hamilton
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Associate
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Aug 1999 - Dec 2000
• Project Manager for government agency implementation of Web-based software to manage capital investments • Led preparation and submission of Request for Proposal responses for ERP contracts • Developed detailed project work plans, including functional and cost requirements documents, workflows, and conversion programs • Wrote end-user procedures and training materials to support system roll-out • Managed consulting team, planned and managed budget, and ensured deliverable product and service quality Show less
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Oracle
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Associate
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May 1998 - Jul 1999
• Provided on-site implementation support, business process design, and system integration consulting services to clients implementing PeopleSoft enterprise software • Expertise in HR, Purchasing and Accounts Payable modules • Performed modified Structured Query Reports (SQRs), wrote Structured Query Language (SQL) scripts, and migrated customized PeopleSoft panels from the testing environment to development • Created instructional documents and training material to support end-users' transition to PeopleSoft's HRMS, Financials and Purchasing applications Show less
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Education
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Georgetown University
MA, Public Policy, Daniel B. Goldberg Scholarship Award, Government Finance Officers Association -
Bryn Mawr College
BA, History
Community
