Experience

Provenir

• United States
• Software Development
• 200 - 300 Employee

• Senior Vice President Global Marketing

  • Nov 2020 - 3 years 2 months

  Hired to start a global marketing team and a high-growth marketing strategy. Report to the CEO and manage a remote global marketing team with operations in NA, EMEA, APAC, and LATAM. Created a global SaaS marketing ramp-up plan to support market growth objectives for industry solutions. Collaborate as a member of the executive leadership team on strategic direction influencing marketing initiatives. Develop the supporting global marketing go-to-market programs to deliver on corporate… Show more Hired to start a global marketing team and a high-growth marketing strategy. Report to the CEO and manage a remote global marketing team with operations in NA, EMEA, APAC, and LATAM. Created a global SaaS marketing ramp-up plan to support market growth objectives for industry solutions. Collaborate as a member of the executive leadership team on strategic direction influencing marketing initiatives. Develop the supporting global marketing go-to-market programs to deliver on corporate initiatives. Show less



DataRobot

• United States
• Software Development
• 700 & Above Employee

• Director, Global Industry Marketing and Go-To-Market Strategy

  • Jul 2019 - Oct 2020

  Established industry marketing to support AI and machine learning solutions. Work collaboratively with business stakeholders aligning sales, product, partner and marketing strategies. Develop innovative, industry-leading business value messaging and target audience narratives to create category-defining positioning. Drive marketing initiatives including; campaign management, demand generation, ABM, content, field marketing, digital, web, events, analyst relations, social. ◼ Developed… Show more Established industry marketing to support AI and machine learning solutions. Work collaboratively with business stakeholders aligning sales, product, partner and marketing strategies. Develop innovative, industry-leading business value messaging and target audience narratives to create category-defining positioning. Drive marketing initiatives including; campaign management, demand generation, ABM, content, field marketing, digital, web, events, analyst relations, social. ◼ Developed and executed a measurable and impactful enterprise SaaS go-to-market strategy to support 200% business growth within 12 months, while acquiring 100s of new logos ◼ Oversaw the creation of KPIs and reporting to analyze marketing effectiveness, improving lead conversion 15%+ within 4 months ◼ Launched integrated campaigns utilizing compelling marketing assets, resulting in 17% more scheduled meetings ◼ Established new third party relationships aligned with target companies and personas, resulting in 3,000+ new line of business decision-maker contacts within 120 days of launch ◼ Build POV presentations, pitch decks, and industry primers to increase sales efficiency by 25% ◼ Present at large events, most recently Snowflake’s Data for Breakfast series ◼ Cultivated a high value use case and solution library to increase adoption and reduce the sales cycle ◼ Collaborate with key business partners on joint GTM plans to advance adoption and fuel cross-sell and upsell opportunities ◼ Integrate industry marketing with product strategy by creating industry offerings and accelerators ◼ Produced a global industry go-to-market strategy for new customer acquisition, customer success and expansion, partner development, and sales enablement, aligning marketing execution with organizational growth initiatives Show less



Tableau

• United States
• Software Development
• 700 & Above Employee

• Global Director, Industry and Solution Marketing

  • 2017 - 2019

  Developed and grew an industry footprint in a multi-billion-dollar analytics and business intelligence software solutions business. Identified strategies to brand Tableau as an industry solution provider focused on delivering business outcomes. Collaborated with sales and business partners to establish Tableau as an enterprise provider of innovative and value-driven analytics solutions. Responsible for briefing prospects and customers on data and analytics for opportunity creation. Maintained… Show more Developed and grew an industry footprint in a multi-billion-dollar analytics and business intelligence software solutions business. Identified strategies to brand Tableau as an industry solution provider focused on delivering business outcomes. Collaborated with sales and business partners to establish Tableau as an enterprise provider of innovative and value-driven analytics solutions. Responsible for briefing prospects and customers on data and analytics for opportunity creation. Maintained and established market relevancy with line of business use case demos and customer webinars. Enabled the sales force on how to pivot from a technology audience to an industry business buyer. Created sales assets, white papers, and other thought leadership to establish market position. ◼ Established the industry verticals, created an innovative enterprise go-to-market strategy and transformed messaging, resulting in 3X revenue growth in comparison to the rest of the organization ◼ Created 1st industry “Executive Council” featuring executives from top 25 enterprise clients ◼ Introduced “The Industry Forum” featuring customer case studies and partner solutions ◼ Managed annual conference track, drawing 3,500+ participants, approximately 20% of Tableau’s conference attendees ◼ Identified integrated marketing strategy; creating opportunity equal to 1.5X annual quota within the first 90 days ◼ Created 10,000+ leads through programmatic strategies; enabling over 50% of the influenced pipeline to be closed ◼ Evaluated partner industry capabilities, resulting in the launch of 15+ industry solutions ◼ Assisted in landing 3 of the largest expansion deals in Tableau history through targeted enterprise marketing strategies Show less



IBM

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Worldwide Marketing Executive, Watson Solutions

  • 2015 - 2017

  Oversaw a global industry marketing team in a multi-billion-dollar SaaS solutions business. Served on multiple business development initiatives including IBM Watson industry launches, acquisitions, and organizational redesign. Established the direction of Marketing with innovative integrated marketing plans aligned with pipeline create and transformational strategies for natural language processing, machine learning, FinTech, Blockchain, and cloud. Identified key opportunities to provide… Show more Oversaw a global industry marketing team in a multi-billion-dollar SaaS solutions business. Served on multiple business development initiatives including IBM Watson industry launches, acquisitions, and organizational redesign. Established the direction of Marketing with innovative integrated marketing plans aligned with pipeline create and transformational strategies for natural language processing, machine learning, FinTech, Blockchain, and cloud. Identified key opportunities to provide thought leadership and drove differentiation via events, analyst community, influencers, unique market research programs, and media outlets. ◼ Led a global marketing team of 12 functional leaders consisting of performance marketing, portfolio marketing, content management, event execution, channel marketing, analyst relations, reference management and digital strategy ◼ Drove global strategy redesign, resulting in introduction of new diamond team operating model for marketing efficiency ◼ Played key leadership role in success of the annual analytics customer conference; delivering 60+ customer speakers with testimonials, a major driver of deal-closings ◼ Created branding, messaging for “Watson" business unit to reposition AI and increase relevance using market research and competitive analysis ◼ Developed new Watson marketing campaigns aimed at solution awareness, demand generation, community adoption, and client advocacy for all sales channels, including; digital, face-to-face, and business partners, enabling the expansion of existing customers with $150K+ upsell opportunities ◼ Executed 30+ solution launches and campaigns to establish the “Watson foundation”; delivering up to 200% of target ◼ Exclusively asked to join cross-IBM solution workshops, while serving as a SME for data platforms and cloud/SaaS Show less



IBM

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Worldwide Analytics Marketing Manager I Global Segment Leader, Market Development & Insight

  • 2009 - 2014

  Developed and executed global marketing strategies for industry transformation focused on industry priorities of customer insight, digital engagement, fraud and core system solutions. Managed the IBM Executive Customer Advisory Board. ◼ Represented industry marketing on The Weather Company acquisition and developed messaging, announcements, and integration for coverage on “CNBC” and in digital and on-line publications including “The Wall Street Journal” ◼ Served on the Internet… Show more Developed and executed global marketing strategies for industry transformation focused on industry priorities of customer insight, digital engagement, fraud and core system solutions. Managed the IBM Executive Customer Advisory Board. ◼ Represented industry marketing on The Weather Company acquisition and developed messaging, announcements, and integration for coverage on “CNBC” and in digital and on-line publications including “The Wall Street Journal” ◼ Served on the Internet of Things (IoT) strategy team delivering an IoT platform, use cases and demo assets within 4 months of formation and presentation to 5,000+ customers at annual analytics customer event ◼ Oversaw Advisory Council for collaboration on trends, roadmap feedback, and strategy discussions with 20 CxOs ◼ Briefed 50+ global customers and conducted deep dive sessions to convert prospects into customers ◼ Enabled 500 sellers and 75 business partners with messaging guides, points of view, and playbooks ◼ Led global insurance analytics marketing team for industry transformation, resulting in double-digit YoY growth Show less