Todd Hougland, ICAE

Chairman - Global Education Committee and Program Planning Committee at IAAPA
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Contact Information
us****@****om
(386) 825-5501
Location
US

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Danny (Daniel) Burzlaff

I have had the great pleasure to work with Todd at my company, Utopia Entertainment, as well as a few other companies over the years including, Soundelux Showorks, Totally Fun Company and Universal Studios Florida. For nearly 20 years Todd has proven to me his creative, technical and operational skills and I would welcome any opportunity to work with him again. While with Utopia Entertainment (European branch), Todd was responsible for running our firm in Europe while also overseeing the entertainment/operational aspects of Movie World Madrid (as per our contract to support the new park in this effort). He was tremendously successful in this role and represented both the park and Utopia in stellar fashion. Todd is exceptionally detailed oriented, with strong communication skills; he's financially savvy and possesses outstanding project management and leadership skills. I would highly recommend Todd to anyone searching for the perfect creative manager or producer.

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Credentials

  • Diversity, Equity and Inclusion in the Workplace Certificate
    USF Corporate Training and Professional Education
    May, 2021
    - Nov, 2024
  • Post-Crisis Leadership Certificate
    USF Corporate Training and Professional Education
    Jul, 2020
    - Nov, 2024
  • IAAPA Certified Attractions Executive (ICAE)
    International Association of Amusement Parks and Attractions (IAAPA)
    Nov, 2013
    - Nov, 2024

Experience

    • United States
    • Non-profit Organization Management
    • 100 - 200 Employee
    • Chairman - Global Education Committee and Program Planning Committee
      • Jan 2022 - Present

      Lead the Global Education Committee and Program Planning Committee to develop Association education initiatives and program planning for annual IAAPA Global Expo. Lead the Global Education Committee and Program Planning Committee to develop Association education initiatives and program planning for annual IAAPA Global Expo.

    • Entertainment Providers
    • 100 - 200 Employee
    • Senior Director, Design and Development
      • Apr 2019 - Present

      Leading design team on new projects across the Ripley Entertainment family of attractions (over 100 attractions in 30+ international markets). Developing long-term strategic plan for growth of the Design and Development team. Leading development projects in conjunction with Operations, Business Development and Marketing teams. Leading design team on new projects across the Ripley Entertainment family of attractions (over 100 attractions in 30+ international markets). Developing long-term strategic plan for growth of the Design and Development team. Leading development projects in conjunction with Operations, Business Development and Marketing teams.

    • United States
    • Entertainment
    • 1 - 100 Employee
    • Executive Producer & General Manager
      • Jan 2018 - Apr 2019

      Charged with opening the US East Coast office in Orlando for the Glendale, CA-based company. Leading strategic efforts in physical office expansion, business development, resource management and allocation as well as project management. Charged with opening the US East Coast office in Orlando for the Glendale, CA-based company. Leading strategic efforts in physical office expansion, business development, resource management and allocation as well as project management.

    • Hong Kong
    • Amusement Parks and Arcades
    • 300 - 400 Employee
    • Executive Director, Operations and Entertainment
      • Dec 2010 - Oct 2017

      Reporting to the CEO, provide executive leadership of the Operations and Entertainment Division, including the Ticketing, Guest Relations, Landscaping, Entertainment, Wardrobe, General Services/Custodial, First Aid, Security, Ride & Attraction Operations and Park Operations Departments.-Direct the strategic and executive management of the largest corporate division consisting of over 800 full time staff and over 1,500 part time staff in ten departments.-Guide the day to day operation of all aspects of the Park to ensure the best possible guest experience for over 7.5 million guests annually.-Coordinate with various Division Heads for the operational needs of the Park, including maintenance projects, zoological requirements, sales and marketing requirements. -Lead the development of divisional operating and capital budgets.-Provide expense management and monthly financial performance analysis for division. -Develop and execute company-wide initiatives to enhance park standards in safety, service and show.-Chair the cross-divisional Front of House Corporate Safety Committee.-Chair the cross-divisional Guest Service Standards Committee.-Guide creative development, as Executive Producer, of all entertainment products through Entertainment team.-Interface with Project Development team to ensure smooth handover and commissioning of major park redevelopment phases (a US$700 million, 6-year project).-Coach department head level staff to increase operational efficiency, show value, safety culture, guest service and innovation.-Evaluate guest flow, length of stay, attendance trends, and entertainment unit availability to ensure park operational metrics are satisfactory.-Develop operational considerations and parameters for future water park project. Benchmark top water park facilities across the globe and work with Project Design and Development team to ensure world class direction is established at the outset of design for the water park.

    • Events and Entertainment Director
      • Jun 2004 - Nov 2010

      Provided department head leadership of the Park Entertainment, Events Production, Technical Entertainment, Special Projects and Wardrobe teams.-Developed and executed the strategy of high profile, marketable seasonal events in order to drive local attendance, extend visitor stay and increase in-park spending.-Oversaw the concept development, design, production and operation of the seasonal events, including the Halloween Bash, Christmas Sensation, Chinese New Year Festival, Animal/Conservation Month, and Summer Splash. -Develop branded experiences in collaboration with international studios such as, DreamWorks Animation, Fox, Universe Entertainment (HK) and Warner Brothers.-Implemented staffing and organizational requirements to effectively manage the rapid growth in entertainment and event demands to meet the park’s needs. -Led cross-divisional team to evaluate and update all animal presentations in the park, including sea lion, dolphin and bird shows.-Provided operational interface and assumed Executive Producer role for all entertainment projects, including the park’s 6-year HK$5.5B Master Redevelopment Plan.-Developed and managed operating and capital budgets.-Coached team of over 100 full time staff, including 7 manager-level posts and up to 700 short term/part time staff.-Produced over 200 seasonal event attractions and shows, including 55 custom-designed Halloween walk-through attractions, 7 ice skating spectaculars and dozens of media events.-Prepared P&L and ROI analysis for proposed projects.-Contributed to the overall park leadership and operational strategy to sustain record-breaking park attendance and revenue generation over the 6-year period.

    • Managing Director, Europe
      • Nov 2001 - May 2004

      Responsible for all project and business aspects of the European company for the US parent company, Utopia Entertainment, Inc., including; financial accounts (banking/AP/AR), international tax reporting/reconciliation, sales and marketing efforts, contract negotiations, personnel management, permitting, licenses, as well as project management. As onsite Entertainment Consultant to the Warner Brothers Movie World Madrid theme park (November 2001 to July 2003): Developed plan for the Entertainment department’s organizational structure, trained the new Management staff, and ensured a proper hand off from the project development team to the Operations team for the park’s inaugural season. Evaluated and provided ongoing operational advice and recommendations for the Entertainment, Wardrobe and Technical Services departments.

  • Soundelux Showorks
    • Orlando, Florida
    • Senior Production Manager
      • Apr 1998 - Sep 2001

      Production Manager for the design, production and installation for numerous live entertainment productions. Developed departmental standards, including Human Resources job descriptions, project status reports, and project budget controls and reports. Managed four separate project teams during production phases of shows in four cities across the US during the spring of 1999. Select projects included: “Loca Academia de Policia”- Warner Brothers Movie World Madrid, Spain “Gotham Street Show”- Warner Brothers Movie World Madrid, Spain “Batman Water Stunt Spectacular”-Six Flags Marine World, Vallejo, California “Batman Thrill Spectacular”-Various (x4) Six Flags properties, USA “Dr. Seuss Street Show” – Islands of Adventure, Orlando, Florida “Marvel Superhero Show”– Islands of Adventure, Orlando, Florida

  • The Totally Fun Company
    • Clearwater, Florida
    • Production Manager, Company Manager
      • Apr 1994 - Oct 1997

      Coordinated development of shows from concept development to operations. Supervised production load-in, rehearsals, technical support, daily operations including scheduling of talent/technicians, payroll, distribution of operating cash funds, and maintaining show quality of all show elements. Acted as on site liaison between production management and the client. Responsible for safety aspects of show operations, loading of special effects, including pyrotechnic product, propane flame units, air/water cannons and mechanical effects, as well as the operation or “firing” of the show. Select projects include: "Police School Stunt Spectacular" -Mirabilandia, Italy "King Solomon’s Mines Stunt Spectacular" - Walibi Flevo - The Netherlands & Walibi Rhone Alps, Lyon, France "Batman Stunt Spectacular"-Time Warner/Six Flags-Chicago, IL “Police Academy Stunt Spectacular- Time Warner/Six Flags-St. Louis, MO "Robin Hood Stunt Spectacular"-Time Warner/Six Flags-St. Louis, MO

    • United States
    • Entertainment
    • 700 & Above Employee
    • Stage Manager, Show Supervisor, Performer
      • Jun 1990 - Apr 1994

    • United States
    • Entertainment Providers
    • 700 & Above Employee
    • Performer
      • Jun 1986 - Jun 1990

Education

  • University of Central Florida

Community

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