Mykala Healy

Senior Account Executive at Coyne PR
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Contact Information
us****@****om
(386) 825-5501
Location
New York City Metropolitan Area
Languages
  • English Native or bilingual proficiency
  • Spanish Limited working proficiency

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Experience

    • United States
    • Public Relations and Communications Services
    • 100 - 200 Employee
    • Senior Account Executive
      • Apr 2023 - Present

    • Account Executive
      • Apr 2022 - Apr 2023

      • Build and manage relationships with content creators, traditional national, local and trade media outlets as well as TV/radio broadcast stations securing meaningful mentions for brands• Translate dense pharmaceutical and healthcare information into understandable yet creative narratives for intended audiences• Brainstorm and execute detailed communications plans that align resources and create a steady cadence of PR opportunities throughout the year• Develop internal and external communications utilizing strong messaging and positioning skills• Monitor, record and report weekly analytics and KPIs to client, including campaigns with 24,000+ placements and 1.19+ billion impressions• Reinvented agency newsletter and responsible for selecting content, copy-editing, managing subscribers and distributing monthly Show less

    • Assistant Account Executive
      • Jan 2021 - Apr 2022

    • Account Coordinator
      • Aug 2020 - Jan 2021

    • United States
    • Public Relations and Communications Services
    • 100 - 200 Employee
    • Public Relations Intern
      • May 2019 - Aug 2019

      • Researched local and national publications through Cision to generate comprehensive media lists • Monitored client and competitor news in traditional and social media outlets • Generated unique pitches to media to stimulate interest in product • Brainstormed creative storytelling angles • Collaborated on a comprehensive public relations campaign which was later considered when making the final presentation for the client • Organized samples for various client campaigns and trade shows • Spearheaded celebrity seeding Show less

    • Public Relations Intern for Vatican
      • Sep 2018 - Dec 2018

      • Designed and implemented a more efficient monitoring system to better understand Pope Francis’s public sentiment on Instagram • Conducted qualitative analysis on audience demographics to improve Pope Francis’s social reach • Generated intelligence reports for internal senior audiences identifying performance trends for and translating data from over 2,000 comments into actionable insights • Designed and implemented a more efficient monitoring system to better understand Pope Francis’s public sentiment on Instagram • Conducted qualitative analysis on audience demographics to improve Pope Francis’s social reach • Generated intelligence reports for internal senior audiences identifying performance trends for and translating data from over 2,000 comments into actionable insights

    • United States
    • Media Production
    • 100 - 200 Employee
    • PRWeek Summer Intern
      • Jun 2018 - Aug 2018

      • Drafted compelling editorial content and video pieces to be released for PRWeek’s online and print publications • Created a collaborative marketing and advertising campaign consisting of building and presenting a request for proposal and media kit to Haymarket’s executive team • Drafted compelling editorial content and video pieces to be released for PRWeek’s online and print publications • Created a collaborative marketing and advertising campaign consisting of building and presenting a request for proposal and media kit to Haymarket’s executive team

    • United States
    • Higher Education
    • 700 & Above Employee
    • Media Production Intern
      • Jan 2017 - May 2018

      • Film, edit and post 4-6 monthly videos for Villanova University’s YouTube channel with 13.7k subscribers • Film, edit and post 4-6 monthly videos for Villanova University’s YouTube channel with 13.7k subscribers

Education

  • Villanova University
    Bachelor of Arts - BA, Communication (Public Relations, Organizational Communication)
    2016 - 2019
  • Livingston High School
    2012 - 2016

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