Steve Randazzo - We Grow Brands
President, Experiential Marketing at Pro Motion Experiential Marketing- Claim this Profile
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Bio
Jonathan P. Drago
I had the opportunity to work with Steve on a few large-scale experiential programs over the years, and I couldn't respect him more. His dedication to each client's vision, attention to detail, and hands on approach to ensure each program's success made working with him a pleasure. He valued my input on program execution and we brainstormed ideas on how to continually improve our processes to surpass expectations. He is very knowledgeable in the experiential marketing industry and I value his advice and guidance both professionally and personally. I hope to have the opportunity to work with Steve again soon.
Teri Hicks, Event Management
ProMotion! was a fantastic partner for the mobile marketing tour I worked on beginning in 2017, concluding 2018. My role in the tour was managing logistics - including our vendor partner and tour stops. The tour's purpose was brand awareness due to a change of company names, and new branding. Cathi Kennedy, Account Director, aka "Queen" (they have a wonderfully personable, yet professional environment) was my primary contact throughout. I chose a number of vendors to interview via phone, and don't regret my decision. They proposed top-notch candidates for us to interview as our Tour Managers who fit our purpose -- Brand Ambassadors. Successful candidates were trained on the company brand and technology, identical in the two trucks. When partnered with ProMotion! there is no doubt they will be a true partner from start to finish. We had an unfortunate situation during the tour. One of the trucks was hit by a drunk driver, and there was an event the next day. Their team alerted me immediately, proposed a temporary solution, and the event went off as planned. Steve personally tended to every aspect of truck repairs; insurance of the liable party, vetting body shops, and more, keeping me posted every step of the way. Check out my profile for a video they had produced along with overview statistics they provided in our tour wrap up. Steve, Cathi and team, are real humans doing what they do best in the business world! I hope I get to work with ProMotion! again. Don't hesitate to reach out to me if you are considering a mobile tour, or partnering with ProMotion!
Drew Casteel
I have had the pleasure of working with Steve just over two years now with Tractor Supply Co.'s Fair Tour, and I can honestly say the tour would not have the success it has without Steve's input. The level of passion and experience Steve brings to this program allows for it to perform at a caliber much higher than others. He has taken the time to really invest in the TSC culture to create one of the most authentic footprints on the market. Steve and his team at ProMotion truly understand the meaning of a partnership.
Jonathan P. Drago
I had the opportunity to work with Steve on a few large-scale experiential programs over the years, and I couldn't respect him more. His dedication to each client's vision, attention to detail, and hands on approach to ensure each program's success made working with him a pleasure. He valued my input on program execution and we brainstormed ideas on how to continually improve our processes to surpass expectations. He is very knowledgeable in the experiential marketing industry and I value his advice and guidance both professionally and personally. I hope to have the opportunity to work with Steve again soon.
Teri Hicks, Event Management
ProMotion! was a fantastic partner for the mobile marketing tour I worked on beginning in 2017, concluding 2018. My role in the tour was managing logistics - including our vendor partner and tour stops. The tour's purpose was brand awareness due to a change of company names, and new branding. Cathi Kennedy, Account Director, aka "Queen" (they have a wonderfully personable, yet professional environment) was my primary contact throughout. I chose a number of vendors to interview via phone, and don't regret my decision. They proposed top-notch candidates for us to interview as our Tour Managers who fit our purpose -- Brand Ambassadors. Successful candidates were trained on the company brand and technology, identical in the two trucks. When partnered with ProMotion! there is no doubt they will be a true partner from start to finish. We had an unfortunate situation during the tour. One of the trucks was hit by a drunk driver, and there was an event the next day. Their team alerted me immediately, proposed a temporary solution, and the event went off as planned. Steve personally tended to every aspect of truck repairs; insurance of the liable party, vetting body shops, and more, keeping me posted every step of the way. Check out my profile for a video they had produced along with overview statistics they provided in our tour wrap up. Steve, Cathi and team, are real humans doing what they do best in the business world! I hope I get to work with ProMotion! again. Don't hesitate to reach out to me if you are considering a mobile tour, or partnering with ProMotion!
Drew Casteel
I have had the pleasure of working with Steve just over two years now with Tractor Supply Co.'s Fair Tour, and I can honestly say the tour would not have the success it has without Steve's input. The level of passion and experience Steve brings to this program allows for it to perform at a caliber much higher than others. He has taken the time to really invest in the TSC culture to create one of the most authentic footprints on the market. Steve and his team at ProMotion truly understand the meaning of a partnership.
Jonathan P. Drago
I had the opportunity to work with Steve on a few large-scale experiential programs over the years, and I couldn't respect him more. His dedication to each client's vision, attention to detail, and hands on approach to ensure each program's success made working with him a pleasure. He valued my input on program execution and we brainstormed ideas on how to continually improve our processes to surpass expectations. He is very knowledgeable in the experiential marketing industry and I value his advice and guidance both professionally and personally. I hope to have the opportunity to work with Steve again soon.
Teri Hicks, Event Management
ProMotion! was a fantastic partner for the mobile marketing tour I worked on beginning in 2017, concluding 2018. My role in the tour was managing logistics - including our vendor partner and tour stops. The tour's purpose was brand awareness due to a change of company names, and new branding. Cathi Kennedy, Account Director, aka "Queen" (they have a wonderfully personable, yet professional environment) was my primary contact throughout. I chose a number of vendors to interview via phone, and don't regret my decision. They proposed top-notch candidates for us to interview as our Tour Managers who fit our purpose -- Brand Ambassadors. Successful candidates were trained on the company brand and technology, identical in the two trucks. When partnered with ProMotion! there is no doubt they will be a true partner from start to finish. We had an unfortunate situation during the tour. One of the trucks was hit by a drunk driver, and there was an event the next day. Their team alerted me immediately, proposed a temporary solution, and the event went off as planned. Steve personally tended to every aspect of truck repairs; insurance of the liable party, vetting body shops, and more, keeping me posted every step of the way. Check out my profile for a video they had produced along with overview statistics they provided in our tour wrap up. Steve, Cathi and team, are real humans doing what they do best in the business world! I hope I get to work with ProMotion! again. Don't hesitate to reach out to me if you are considering a mobile tour, or partnering with ProMotion!
Drew Casteel
I have had the pleasure of working with Steve just over two years now with Tractor Supply Co.'s Fair Tour, and I can honestly say the tour would not have the success it has without Steve's input. The level of passion and experience Steve brings to this program allows for it to perform at a caliber much higher than others. He has taken the time to really invest in the TSC culture to create one of the most authentic footprints on the market. Steve and his team at ProMotion truly understand the meaning of a partnership.
Jonathan P. Drago
I had the opportunity to work with Steve on a few large-scale experiential programs over the years, and I couldn't respect him more. His dedication to each client's vision, attention to detail, and hands on approach to ensure each program's success made working with him a pleasure. He valued my input on program execution and we brainstormed ideas on how to continually improve our processes to surpass expectations. He is very knowledgeable in the experiential marketing industry and I value his advice and guidance both professionally and personally. I hope to have the opportunity to work with Steve again soon.
Teri Hicks, Event Management
ProMotion! was a fantastic partner for the mobile marketing tour I worked on beginning in 2017, concluding 2018. My role in the tour was managing logistics - including our vendor partner and tour stops. The tour's purpose was brand awareness due to a change of company names, and new branding. Cathi Kennedy, Account Director, aka "Queen" (they have a wonderfully personable, yet professional environment) was my primary contact throughout. I chose a number of vendors to interview via phone, and don't regret my decision. They proposed top-notch candidates for us to interview as our Tour Managers who fit our purpose -- Brand Ambassadors. Successful candidates were trained on the company brand and technology, identical in the two trucks. When partnered with ProMotion! there is no doubt they will be a true partner from start to finish. We had an unfortunate situation during the tour. One of the trucks was hit by a drunk driver, and there was an event the next day. Their team alerted me immediately, proposed a temporary solution, and the event went off as planned. Steve personally tended to every aspect of truck repairs; insurance of the liable party, vetting body shops, and more, keeping me posted every step of the way. Check out my profile for a video they had produced along with overview statistics they provided in our tour wrap up. Steve, Cathi and team, are real humans doing what they do best in the business world! I hope I get to work with ProMotion! again. Don't hesitate to reach out to me if you are considering a mobile tour, or partnering with ProMotion!
Drew Casteel
I have had the pleasure of working with Steve just over two years now with Tractor Supply Co.'s Fair Tour, and I can honestly say the tour would not have the success it has without Steve's input. The level of passion and experience Steve brings to this program allows for it to perform at a caliber much higher than others. He has taken the time to really invest in the TSC culture to create one of the most authentic footprints on the market. Steve and his team at ProMotion truly understand the meaning of a partnership.
Experience
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Pro Motion Experiential Marketing
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Events Services
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1 - 100 Employee
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President, Experiential Marketing
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Jul 1995 - Present
For 25 years, we only do EXPERIENTIAL MARKETING. Everyday, we fight the status quo. We at Pro Motion believe engagement via live experiences builds relationships. Relationships drive results. RESULTS ARE ALL THAT MATTER!! In a nut shell, we build deep emotional connections that lead to lifelong relationships via Experiential Marketing. Pro Motion Experiential Marketing is a trusted award winning nationally recognized leader in the Experiential Marketing and Event Marketing industries. With each client relationship, we strive to deliver fully integrated, SELF-FUNDED programs. Pro Motion Experiential brings brands to life via face-to-face Experiential Marketing programs, Mobile Vehicle Tours, Street Teams, B2B Trade Show Tours, Sampling, Field Marketing, Sponsorship Activation, Sports Marketing, Multicultural Marketing, Public Relations, Digital Marketing, Government Contracting, Guerilla Marketing and PR Stunts. Each and every client gets senior level talent including founder, Steve Randazzo, working on its account; so you don’t get passed down to a junior staffer. Clients say Pro Motion Experiential has measurably better ROI and activation and we GUARANTEE it! Yep, we’re that good! And, we don’t have more than 10 clients at one time which assures your Experiential program gets the attention it deserves. We believe face-to-face engagements are the best way to drive emotional participation with your brand and we generate ROI by turning tryers into buyers. The story of any agency is always told best by the brands it attracts. We’re proud to have the trust of such great marketers as: Disney, CNN, Hewlett-Packard, Dr Pepper/Snapple, Energizer, Duck Tape, Fiskars, Tractor Supply Company, several independent agencies, and many more. For more information, visit www.promotion1.com or follow Pro Motion on Facebook (www.facebook.com/promotioninc) or Twitter (www.twitter.com/promotioninc). Show less
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Paiphen Publishing
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Greater St. Louis Area
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Best Selling Author: www.steve-randazzo.com
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May 2019 - Present
My first book, Brand Experiences: Building Connections in a Digitally Cluttered World became a Best Seller in March 2020. It launched in May 2019 on Amazon and Barnes and Noble (and where other fine books are sold). Learn about how lots of companies are building connections with their customers and consumers through Experiential Marketing. My first book, Brand Experiences: Building Connections in a Digitally Cluttered World became a Best Seller in March 2020. It launched in May 2019 on Amazon and Barnes and Noble (and where other fine books are sold). Learn about how lots of companies are building connections with their customers and consumers through Experiential Marketing.
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Senior Account Director - Experiential Marketing
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Jul 1993 - Jul 1995
Responsible for over 50% of the EXPERIENTIAL MARKETING revenue and net profit. Turned unprofitable business to profitable while providing clients enhanced service, creativity and tangible results. Recognized for successful Experiential Marketing and Event Marketing programs for Fortune 500 Clients. Responsible for over 50% of the EXPERIENTIAL MARKETING revenue and net profit. Turned unprofitable business to profitable while providing clients enhanced service, creativity and tangible results. Recognized for successful Experiential Marketing and Event Marketing programs for Fortune 500 Clients.
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Ralston Purina
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Manufacturing
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1 - 100 Employee
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Promotions Manager
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Apr 1990 - Jul 1993
Promotions Manager on Wonder Bread and other Continental Baking brands, Chex Mix and Data Base Marketing initiatives. Promotions Manager on Wonder Bread and other Continental Baking brands, Chex Mix and Data Base Marketing initiatives.
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Marketing and Promotions Mgr
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Aug 1986 - Apr 1990
Brand management, Sales Promotions, Event Marketing Brand management, Sales Promotions, Event Marketing
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Kansas City Royals
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United States
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Sports Teams and Clubs
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400 - 500 Employee
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Marketing Assistant
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May 1985 - Aug 1986
First job out of college, I did what ever they needed me to do; marketing during the day, baseball promotions at night including on-field event marketing and sponsorship activations. Very cool to work with MLB during post-season including the World Series vs my hometown team, the St. Louis Cardinals! Greatest job I'd never want to have again! First job out of college, I did what ever they needed me to do; marketing during the day, baseball promotions at night including on-field event marketing and sponsorship activations. Very cool to work with MLB during post-season including the World Series vs my hometown team, the St. Louis Cardinals! Greatest job I'd never want to have again!
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Education
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1981 - 1985
University of Central Missouri
BA Communications, Marketing
Community
