Alfonso Gutiérrez Ferrándiz

Marketing Director & Founder at Lightbox Academy
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Madrid Metropolitan Area, ES

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Experience

    • Spain
    • Higher Education
    • 1 - 100 Employee
    • Marketing Director & Founder
      • Dec 2015 - Present

    • Spain
    • Professional Training and Coaching
    • 1 - 100 Employee
    • Director General en Trazos
      • Jul 2012 - Nov 2015

      Mi reto fue conseguir ventajas competitivas sostenibles en el tiempo, captando y aprovechando las oportunidades del mercado, reconfigurando los recursos estratégicos para convertirlos en capacidades dinámicas que desplieguen las estrategias corporativas y competitivas. Mi reto fue conseguir ventajas competitivas sostenibles en el tiempo, captando y aprovechando las oportunidades del mercado, reconfigurando los recursos estratégicos para convertirlos en capacidades dinámicas que desplieguen las estrategias corporativas y competitivas.

    • Spain
    • Higher Education
    • 100 - 200 Employee
    • Director de Promoción
      • May 2012 - Jul 2012

    • Spain
    • Professional Training and Coaching
    • 1 - 100 Employee
    • CICEmpresas Marketing Director
      • Jun 2011 - May 2012

      Definir de la estrategia comercial y de marketing, así como las políticas a aplicar. Realizar acciones de marketing tradicional y digital. Motivar, supervisar y fidelizar los equipos bajo mi responsabilidad. Participar de forma activa en el comité de dirección de la empresa. Aportar visión estratégica y táctica. Negociar a todos los niveles, demostrando iniciativa, anticipación y toma de decisiones. Responsable del sello de calidad Madrid Excelente Definir de la estrategia comercial y de marketing, así como las políticas a aplicar. Realizar acciones de marketing tradicional y digital. Motivar, supervisar y fidelizar los equipos bajo mi responsabilidad. Participar de forma activa en el comité de dirección de la empresa. Aportar visión estratégica y táctica. Negociar a todos los niveles, demostrando iniciativa, anticipación y toma de decisiones. Responsable del sello de calidad Madrid Excelente

      • Oct 2005 - Jun 2011

      Development Plan Marketing and PR, reporting to the Managing Director. Study and analysis of the market. Development, control and budget management. Implementation of promotional activities. Member of the Management Team.● Directing a team of 8 persons, achieving a seamless integration and motivation of staff, bringing the number of students enrolled each year by 15%.

      • Sep 2003 - Sep 2005

      Advice and exploration companies to establish relations with the Centre, signing agreements with more than 300 companies and this figure increased by 10% each year. 100% Job placement. Negotiating both nationally and internationally.

      • Oct 1999 - Sep 2003

      Teaching for Business Research, Business Management and Customer Service, Marketing Policy and Relationships in the Workplace. Lecture at several presentations on marketing. Organizing and conducting workshops on science communication.● Co-author of "Marketing Research" Editorial Mc-Graw-Hill.

    • Spain
    • Higher Education
    • 700 & Above Employee
    • University Professor
      • Oct 2010 - Dec 2010

      Account Professor Account Professor

    • Spain
    • Wholesale Building Materials
    • 100 - 200 Employee
    • Commercial Manager
      • Jun 1999 - Sep 1999

      Monitoring sales team. ● Optimization of business management . Monitoring sales team. ● Optimization of business management .

Education

  • Universidad Complutense de Madrid
    Bachelor´s degree in Business Administration, Business Administration
    1994 - 1999
  • Universidad Rey Juan Carlos
    Máster Oficial en Organización de Empresas, Dirección Estratégica
    2013 - 2014
  • Universidad Nacional de Educación a Distancia - U.N.E.D.
    Masters´ degree in Digital Marketing, Social Media Management
    2012 - 2012
  • ESIC: Business & Marketing School
    Masters' Degree in Publicity and Business Communication, Business Communication
    2000 - 2001

Community

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