Managing Director Italy

• Jun 2019 - Present

Programmatic & tech Director Southern EU and Latam

• May 2018 - Present

Programmatic & Tech Lead ITALIA

• Mar 2018 - Apr 2018

1. Business Development/Sales2. Programmatic Tech3. Ad Operations Management4. Third Part Analysis & Development5. Data Management

Programmatic Manager

• Mar 2017 - Mar 2018

Business Development/Sales• Generate/increase revenue of new and existing accounts to meet yearly revenue goals• Own, manage and develop relationships with clients (agencies, trading desks, DSPs, SSPs, etc.) through daily communication• Grow industry relationships (client meetings, conferences) to gain marketplace expertise• Create relationships with third part to integrate and monetize on AlFemminile Website Ad Operations• Pulling reports to determine appropriate pricing and assess performance for deals• Own and manage programmatic deals from pre to post sale execution• Develop expertise in optimizing deals toward performance and client’s KPI goals• Track monthly and quarterly revenue projections based on reporting

RTB & Programmatic Campaign Manager

• Aug 2016 - Mar 2017

Responsible for developing, executing, and optimizing programmatic activities for both branding and performance campaigns.- Planning Programmatic Campaigns, - Identify the Right KPI and Optimize Campaigns.- Execute, monitor and optimize campaigns based on identified KPIs. - Reporting, Analysis and Insight on Campaigns. - Direct Communication/Relation with Accounts and Clients Responsible for developing, executing, and optimizing programmatic activities for both branding and performance campaigns.- Planning Programmatic Campaigns, - Identify the Right KPI and Optimize Campaigns.- Execute, monitor and optimize campaigns based on identified KPIs. - Reporting, Analysis and Insight on Campaigns. - Direct Communication/Relation with Accounts and Clients

Digital Marketing Specialist

• Jan 2015 - Aug 2016

- Google Search Network- Google Display Network- BingAds - Gemini (Yahoo)- Facebook Advertising- Contextual Advertising - Web analytics (Google Analytics, Semrush, Crazy Egg...)- A/B Testing- Native Advertising- Client Reporting - Internal Report - Google Search Network- Google Display Network- BingAds - Gemini (Yahoo)- Facebook Advertising- Contextual Advertising - Web analytics (Google Analytics, Semrush, Crazy Egg...)- A/B Testing- Native Advertising- Client Reporting - Internal Report

Community Manager / Account Manager

• Jul 2013 - Dec 2014

- ASO (App Store Communication)- Monitoring Conversation- Define content strategy- Define and control: social media KPIs, conversions and ROI objectives- Create, recognize, find, and cure valuable content- Listen to users- Manage and Build Client Relationship - ASO (App Store Communication)- Monitoring Conversation- Define content strategy- Define and control: social media KPIs, conversions and ROI objectives- Create, recognize, find, and cure valuable content- Listen to users- Manage and Build Client Relationship

Community Manager

• Sep 2012 - Mar 2013

Actually community manager @Overblog italia- Content Curation- Digital PR- Benchmark analysis Actually community manager @Overblog italia- Content Curation- Digital PR- Benchmark analysis

Campaign Manager

• May 2012 - Aug 2012

Community Manager for Article Campaign- Creation, Distribution, Monitoring and Managing International campaigns. - Traffic distribution- Client Reporting- Monitoring Analysis Campaigns Community Manager for Article Campaign- Creation, Distribution, Monitoring and Managing International campaigns. - Traffic distribution- Client Reporting- Monitoring Analysis Campaigns

Community Manager

• Mar 2011 - Aug 2011

Community Manager Community Manager