Experience

Radical Imaging LLC

• United States
• Software Development
• 1 - 100 Employee

• Director of Business Development

  • Jul 2022 - Present



Rainbows and Unicorns Agency

• United States
• Advertising Services

• Founder and Head Unicorn

  • Nov 2020 - Present

  I've worked with over 30 startups in a variety of industries including SaaS, edtech, social commerce, e-commerce, subscription boxes, fintech, leadership, beauty, public speaking, medtech, apparel, and more on marketing and sales initiatives during my career. With that experience, I'm now bringing my approach to setting the marketing and sales strategies and then executing on them to more startups that are ready to grow or bring their products to market. My approach is unique because I understand how marketing and sales teams need to work together to achieve the goals of the business, I know how to put the processes and tools in place that marketing and sales teams need in order to transfer knowledge and information, and I'm able to execute the marketing and sales initiatives (oftentimes being the sole/first marketer and/or salesperson within a startup). I'm a strategist, planner, and doer. Show less



Ben Utecht

• United States
• Executive Offices

• Agent

  • Jan 2018 - Present

  Working directly with Super Bowl XLI Champion Ben Utecht to book his speaking program, Believe in Culture™, which stems from lessons he learned in the locker room with Hall of Fame coach Tony Dungy and in the huddle with Hall of Famer Peyton Manning. Working directly with Super Bowl XLI Champion Ben Utecht to book his speaking program, Believe in Culture™, which stems from lessons he learned in the locker room with Hall of Fame coach Tony Dungy and in the huddle with Hall of Famer Peyton Manning.



myself

• Greater Minneapolis-St. Paul Area

• Independent Sales and Marketing Consultant

  • Sep 2014 - Nov 2020

  Led consulting projects for over twenty clients including: Keystone Culture Group, Branch, Kidblog, Ben Utecht, LitWeaver, Independent Community Bankers of Minnesota, InsertLearning, Avalon Chiropractic, Woodchuck USA, Thaddeus Medical Systems, UR Turn, and Associated Eye Care Partners Created/redesigned seven websites on WordPress, two on Shopify, three on Squarespace, two on Wix, and one on Carrd Implemented HubSpot CRM for four companies, designed and managed paid advertising campaigns on Google and social media platforms, created content marketing strategies and materials, wrote blog posts, designed logos, enabled marketing automation, and provided reporting on performance of campaigns SaaS growth results example: at an edtech startup, we achieved a consistent weekly CTR of >10% on Google AdWords, increased traffic to the blog by >4X, increased individual plan page views by >2X, and increased group plan page views by >7X Ecommerce growth results example: at an ecommerce startup, we tripled online sales the first month of making changes to the Shopify website and implementing the marketing strategy Show less



Apruve

• United States
• Financial Services
• 1 - 100 Employee

• Director of Marketing

  • Jan 2016 - Sep 2016

  Financial Technology Startup - SaaS Created and executed the company's marketing plan and started many of the marketing functions for the company Designed and created marketing materials: blog posts, infographics, white papers, videos, and emails Managed Apruve's Shopify app page and targeted Shopify merchants with marketing efforts Wrote and designed research-based content pieces: the Apruval Rating Reports and "The Shopify B2B eCommerce Guide" Managed paid advertising campaigns, social media accounts, and blog Implemented Salesforce, created a new WordPress website, and enabled marketing automation using Autopilot Show less



LitWeaver, Inc.

• E-Learning Providers

• VP of Marketing

  • Sep 2015 - Dec 2015



Fluid

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Director of Marketing

  • Apr 2014 - Sep 2014

  Ecommerce Web Design Company Merged 8thBridge and Fluid's marketing departments - planned, strategized, and executed all steps required to make 8thBridge's software platform a part of Fluid's software suite. Created sales reports and dashboards in Salesforce to give better visibility into the sales pipeline. Ecommerce Web Design Company Merged 8thBridge and Fluid's marketing departments - planned, strategized, and executed all steps required to make 8thBridge's software platform a part of Fluid's software suite. Created sales reports and dashboards in Salesforce to give better visibility into the sales pipeline.



8thBridge - A Fluid, Inc. Company

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Director of Marketing

  • Jan 2010 - Apr 2014

  Social Commerce Startup - SaaS Acquired by Fluid in April 2014 Director of Marketing - June 2013-April 2014 Marketing Consultant - September-October 2012, May 2013 Marketing Manager - September 2011-September 2012 Sales Assistant - May-August 2010, December 2010-September 2011 Intern - January-April 2010 Led marketing for a venture-backed startup. Managed a half-million dollar yearly marketing budget. Helped the company scale from Series A ($5M) to Series B ($10M) to Acquisition. Created a content marketing strategy that targeted top ecommerce retailers, which included starting 8thBridge's Social Commerce IQ report; generated over $1M in new business from one of the Social Commerce IQ reports Gained media coverage for 8thBridge and its clients in major online news sources and magazines: WWD, TechCrunch, Internet Retailer, Forbes, CNET, ZDNet, Mashable, Adweek, and more Assisted with client proposals and decks for industry events Managed 8thBridge's paid advertising campaigns, social media accounts, blog, and WordPress website Led a $200K streaming product launch event that included a Forrester Research analyst at 8thBridge Designed and created marketing materials: blog posts, infographics, white papers, videos, emails, and handouts Managed marketing, travel, booth design and setup, and other logistics for industry trade shows 8thBridge attended Attracted top brands to purchase 8thBridge's social commerce SaaS solutions: Toys 'R' Us, Sur La Table, Nine West, CHANEL, Nautica, Bobbi Brown, Hallmark, Vineyard Vines, Oscar de la Renta, Ticketmaster, ELLE, Hayneedle, Nasty Gal, Paramount Pictures, Electronic Arts, Lucasfilm, Guitar Center, and more Implemented Salesforce, onboarded new sales team members, and assisted with weekly sales reporting for the management team at 8thBridge 8thBridge was the first company to complete a transaction on Facebook in 2009. Over the years, the social commerce software became a Pinterest-like experience on ecommerce sites. Show less



University of Minnesota

• United States
• Higher Education
• 700 & Above Employee

• CEO Dinner Coordinator/Board Member

  • Nov 2009 - May 2010