Project Management Coordinator

• May 2022 - Present

Social Marketing Manager

• Dec 2019 - Jul 2020

• Company Background: Corallista is an influencer on YouTube (Subscriber- 758K) and Instagram (Followers- 332K) and the key offerings of her channels are Makeup, Health, and Lifestyle Job Responsibilities: • Content Creation: Curated new digital campaigns to proliferate the existing portfolio which led to an increase in the impressions to 80% as opposed to 45% on various social media platforms. Broadened the portfolio offering by including more fashion, and mental health-related content • Content Strategy: Recommended new strategies resulting in a 30% increase in the total number of followers across YouTube, Instagram, Facebook, and Tiktok. Managed posting of content on Instagram, YouTube, and Tiktok. • Data Analysis: Analyzing historical data to track changes to consumer behavior and ensure maximum retention as well as an increase in the following across various social platforms. • Customer Acquisition: Created a business proposal for one of the biggest cosmetic brands in the world and further negotiated commercials and corresponding deliverables (scope of work) which led to the deal closure and revenue of CAD 70,000. Liaison with the brand team and agencies to get the campaigns live as per the deadlines mutually agreed. • Manage Stakeholders: Worked with various stakeholders across product, content, and client marketing teams as well as third-party agencies to deliver campaigns on schedule by ensuring all assets are in market-appropriate channels to deliver against defined KPIs. • Campaign Performance Management: Evaluate campaign performance using standard industry tools such as Google Ads, YouTube, Instagram, and Facebook analytics and use the insights to improve the campaign performance

Marketing Manager

• Dec 2018 - Dec 2019

• Company Background: One-stop shop for customer requirements of raw material solutions for Synthetic, Rubbers, Plastics Raw materials, Petro-chemicals from the reputed Manufactures across the globe (Turnover- Approx. $3 Million / Year) Job Responsibilities: • Content Strategy: Developed a 360° marketing strategy using digital marketing and advertising for the organization across multiple e-commerce platforms which included budget allocation for different products, campaign creation & optimization, and performance evaluation • Marketing Tools: Launched a customized tool called ‘Budget Optimizer’ to optimize allocation of budget across different e-commerce platforms which increased the overall Return on Ad Spends (ROAS) by 60% along with a 150% annual increase in sales • Data Visualization tool: Experience in using Tableau • Campaign Evaluation & Performance Management: Created an advanced excel-based diagnostic tool called ‘Campaign Investigator’ which would help diagnose problems pertaining to keywords, bids, budgets within a campaign and recommend new/negative keywords based on search terms. • Vendor Management: Managing vendors to fulfill various marketing requirements and ensure the deliverables are within the timeline and budget is optimized to ensure maximum ROI of the budget spent on marketing

Assistant Marketing Manager

• Jun 2016 - Dec 2018

• Company Background: Essel Finance is the financial services vertical of the $10 billion business Essel Group Job Responsibilities: • Redesigned Website: Initiated and led the revamping of the existing website to increase brand awareness within a minimal budget and a stringent timeline using google analytics to gather critical data like clickstreams, page rankings, and keyword rankings • Brand Management: Responsible for implementation of brand guidelines, maintaining brand voice across all platforms. • Project Management: Single point of contact for various businesses under the parent company and managing all their marketing requirements across social platforms like Facebook, Instagram, and YouTube • Data Analytics: Researched the latest market trends, demographics, pricing strategies, competitors and other relevant information that helped develop new, innovative, and successful marketing strategies • Trend Analysis: Analyzed sales data, determining sales forecast, and recommended cost-effective promotional activities leading to an annual saving of 12% in marketing budget • Liaison with the Agency: Developing campaign briefs and liaison with the external agency to ensure that the campaigns are executed as per the requirements • Social Media: Recommended new social media strategies to increase customer engagements, focusing on SEO and PPC advertising. Managed Instagram, Facebook, LinkedIn, and Twitter pages for the organization daily basis

Summer Internship

• May 2015 - Jul 2015