Director, Consulting Services

• Aug 2022 - Present

Director, Operations Consulting Services

• Apr 2020 - Aug 2022

As Director of Consulting Services, I continue to lead and develop the team of platform consultants as well as the managers with additional oversight of hiring including the development of the hiring plan. As the line of business lead, I am responsible for the P&L of Platform Operations Consulting and maintain monthly, quarterly, and yearly financial forecasting and reporting. As part of the Etumos leadership team, I collaborate to develop and execute quarterly objectives in order to optimize… Show more As Director of Consulting Services, I continue to lead and develop the team of platform consultants as well as the managers with additional oversight of hiring including the development of the hiring plan. As the line of business lead, I am responsible for the P&L of Platform Operations Consulting and maintain monthly, quarterly, and yearly financial forecasting and reporting. As part of the Etumos leadership team, I collaborate to develop and execute quarterly objectives in order to optimize existing and introduce new service offerings to increase company profitability.

Manager, Operations Consulting Services

• Jun 2019 - Apr 2020

In addition to executing duties as a marketing technology consultant, as a manager, I was responsible for leading, organizing, and developing a team of consultants through onboarding, career development planning, and mentorship. As part of the management team, I collaborated to evaluate and optimize business processes and procedures in order to enhance quality, efficiency, and output including the introduction of new methods to develop IP and cross functional collaborations to improve client… Show more In addition to executing duties as a marketing technology consultant, as a manager, I was responsible for leading, organizing, and developing a team of consultants through onboarding, career development planning, and mentorship. As part of the management team, I collaborated to evaluate and optimize business processes and procedures in order to enhance quality, efficiency, and output including the introduction of new methods to develop IP and cross functional collaborations to improve client relationships and project management.

Marketing Technology Consultant

• Aug 2018 - Jun 2019

As a marketing technology consultant, I worked with Etumos customers to strategize needs, pain points, and use cases to create actionable, successful marketing ops plans. Using these plans, I supported customers' marketing initiatives by implementing best practices alongside new functionality and tools. In partnership with marketing executives, I advised on and prepared performance analysis reports as well as collected and evaluated data for reporting results and recommended A/B testing… Show more As a marketing technology consultant, I worked with Etumos customers to strategize needs, pain points, and use cases to create actionable, successful marketing ops plans. Using these plans, I supported customers' marketing initiatives by implementing best practices alongside new functionality and tools. In partnership with marketing executives, I advised on and prepared performance analysis reports as well as collected and evaluated data for reporting results and recommended A/B testing strategies.

Lead Business Consultant

• Apr 2017 - Aug 2018

Responsible for global implementation of marketing automation strategy and processes for Marketo customers. Continued to lead business process workshops expanding to include global roll out of Marketo and more advanced lead management processes. Expanded knowledge of Marketo products to become a subject matter expert for Revenue Cycle Modeler, Reporting, and Ad Bridge. To further supplement consulting services, I developed a series of group consulting sessions by defining and developing the… Show more Responsible for global implementation of marketing automation strategy and processes for Marketo customers. Continued to lead business process workshops expanding to include global roll out of Marketo and more advanced lead management processes. Expanded knowledge of Marketo products to become a subject matter expert for Revenue Cycle Modeler, Reporting, and Ad Bridge. To further supplement consulting services, I developed a series of group consulting sessions by defining and developing the content and presentations to be delivered daily to customers across North America.

Senior Business Consultant

• Apr 2016 - Apr 2017

In addition to consulting with Marketo customers to strategically define and execute their marketing initiatives, I worked cross functionally to develop operational and management processes and documentation to deliver consulting services consistently across all consulting teams. As part of this initiative, I scripted, recorded, and produced a series of on demand videos to supplement consulting and expand the resource library available to our customers. As Marketo grew the team, I acted as a… Show more In addition to consulting with Marketo customers to strategically define and execute their marketing initiatives, I worked cross functionally to develop operational and management processes and documentation to deliver consulting services consistently across all consulting teams. As part of this initiative, I scripted, recorded, and produced a series of on demand videos to supplement consulting and expand the resource library available to our customers. As Marketo grew the team, I acted as a mentor for newer consultants and assisted with the onboarding of new hires.

Business Consultant

• Sep 2014 - Apr 2016

Worked with Marketo customers to implement a strategic approach to utilizing Marketo to launch marketing initiatives across all channels and go to market activities. In addition to virtual consulting I also facilitated onsite workshops for Discovery, Lead Management, Nurturing, and Reporting. I also supported our North American sales team in scoping new business deals to define professional services needs related to the organizational structure, data connection points between Marketo and CRM… Show more Worked with Marketo customers to implement a strategic approach to utilizing Marketo to launch marketing initiatives across all channels and go to market activities. In addition to virtual consulting I also facilitated onsite workshops for Discovery, Lead Management, Nurturing, and Reporting. I also supported our North American sales team in scoping new business deals to define professional services needs related to the organizational structure, data connection points between Marketo and CRM systems, and general marketing needs. Received peer nominated Rockstar Award in Q4 2015

Senior Marketing Manager, Demand Generation

• Aug 2013 - Aug 2014

Responsible for all go-to-market strategies and end-to-end integrated campaign planning, management, and execution to enable pipeline expansion and accelerated revenue growth. Orchestrate cross-functional campaign development and execution across digital and traditional channels. Responsible for all go-to-market strategies and end-to-end integrated campaign planning, management, and execution to enable pipeline expansion and accelerated revenue growth. Orchestrate cross-functional campaign development and execution across digital and traditional channels.

Marketing Manager, Demand Strategy & Campaigns

• Apr 2011 - Aug 2013

Manage demand strategy to AP and Finance prospects encompassing all demand generation activities throughout the sales funnel. Focused on demand generation strategy, message planning, and campaign development and execution across multiple channels to drive pipeline and accelerate revenue growth. Manage demand strategy to AP and Finance prospects encompassing all demand generation activities throughout the sales funnel. Focused on demand generation strategy, message planning, and campaign development and execution across multiple channels to drive pipeline and accelerate revenue growth.

Marketing Programs Manager

• Sep 2010 - Apr 2011

Responsible for supporting sales, public relations, pipeline development, product marketing and product management functions through the development and execution of comprehensive marketing programs including demand generation and market awareness campaigns, Customer retention programs, website management, partner programs, market research/analysis and field readiness. Responsible for supporting sales, public relations, pipeline development, product marketing and product management functions through the development and execution of comprehensive marketing programs including demand generation and market awareness campaigns, Customer retention programs, website management, partner programs, market research/analysis and field readiness.

Field Marketing Manager

• Dec 2009 - Sep 2010

Act as a primary manager of programs that support raising marketplace awareness for Silverpop's B2B products and solutions, educating prospects about B2B marketing, generating and nurturing customer leads and empowering the field sales organization to close business. Responsible for managing campaigns and communications, handling event/campaign logistics and serving as a liaison between sales and marketing for field marketing activities. Act as a primary manager of programs that support raising marketplace awareness for Silverpop's B2B products and solutions, educating prospects about B2B marketing, generating and nurturing customer leads and empowering the field sales organization to close business. Responsible for managing campaigns and communications, handling event/campaign logistics and serving as a liaison between sales and marketing for field marketing activities.

Project Manager

• Aug 2004 - Nov 2009

Responsible for all aspects of a client’s marketing campaign – including customer interaction, project execution, budgeting, analysis and reporting of results. For our client's I took the lead on developing custom subject matter content and graphic design for clients’ e-newsletters, email invitations, direct mailers and sales guides using Microsoft FrontPage, Word and PowerPoint as well as scripted, visualized, recorded and produced several sales guide and campaign enablement web videos. I also… Show more Responsible for all aspects of a client’s marketing campaign – including customer interaction, project execution, budgeting, analysis and reporting of results. For our client's I took the lead on developing custom subject matter content and graphic design for clients’ e-newsletters, email invitations, direct mailers and sales guides using Microsoft FrontPage, Word and PowerPoint as well as scripted, visualized, recorded and produced several sales guide and campaign enablement web videos. I also worked as a part of the KMA management team to increase business, streamline procedures and balance the company revenue stream Awarded 2007 Employee of the Year Show less Responsible for all aspects of a client’s marketing campaign – including customer interaction, project execution, budgeting, analysis and reporting of results. For our client's I took the lead on developing custom subject matter content and graphic design for clients’ e-newsletters, email invitations, direct mailers and sales guides using Microsoft FrontPage, Word and PowerPoint as well as scripted, visualized, recorded and produced several sales guide and campaign enablement web videos. I also… Show more Responsible for all aspects of a client’s marketing campaign – including customer interaction, project execution, budgeting, analysis and reporting of results. For our client's I took the lead on developing custom subject matter content and graphic design for clients’ e-newsletters, email invitations, direct mailers and sales guides using Microsoft FrontPage, Word and PowerPoint as well as scripted, visualized, recorded and produced several sales guide and campaign enablement web videos. I also worked as a part of the KMA management team to increase business, streamline procedures and balance the company revenue stream Awarded 2007 Employee of the Year Show less

Legal Assistant

• Jul 2003 - Jul 2004

Coordinated all legal research for three attorneys including legal briefs and court preparation while also managing daily office activities including supervising the intern staff. While with F&V, I created and operated new monthly billing procedures for the entire law firm using Microsoft Excel. I also maintained communications between the San Diego and Los Angeles offices. Coordinated all legal research for three attorneys including legal briefs and court preparation while also managing daily office activities including supervising the intern staff. While with F&V, I created and operated new monthly billing procedures for the entire law firm using Microsoft Excel. I also maintained communications between the San Diego and Los Angeles offices.