Fran Schefer
Senior Director, Development & Lion's Liaison at Georgia Lions Lighthouse Foundation- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Elizabeth Hughes
As the Team In Training Director in Georgia, Fran worked through initial staff changes and complete turnover and set the chapter back on track. As Area Director, he managed all of the Florida markets and Georgia through our major Team In Training strategy changes. In that process, he made it a positive experience for both the volunteers and the Executive Directors. Because of that, we were able to move almost seamlessly through the changes in those chapters. Fran also has a strategic approach to reaching his goals- he is a forward thinker and excellent at assessing risks and overcoming potential obstacles.
Mark Baker
Fran Shefer would be a welcome addition to any leadership team! Anyone who works with him can attest to his efficient and effective communication, creative thinking, professional business acumen and ethical conduct. It is my pleasure to recommend him personally and professionally.
Elizabeth Hughes
As the Team In Training Director in Georgia, Fran worked through initial staff changes and complete turnover and set the chapter back on track. As Area Director, he managed all of the Florida markets and Georgia through our major Team In Training strategy changes. In that process, he made it a positive experience for both the volunteers and the Executive Directors. Because of that, we were able to move almost seamlessly through the changes in those chapters. Fran also has a strategic approach to reaching his goals- he is a forward thinker and excellent at assessing risks and overcoming potential obstacles.
Mark Baker
Fran Shefer would be a welcome addition to any leadership team! Anyone who works with him can attest to his efficient and effective communication, creative thinking, professional business acumen and ethical conduct. It is my pleasure to recommend him personally and professionally.
Elizabeth Hughes
As the Team In Training Director in Georgia, Fran worked through initial staff changes and complete turnover and set the chapter back on track. As Area Director, he managed all of the Florida markets and Georgia through our major Team In Training strategy changes. In that process, he made it a positive experience for both the volunteers and the Executive Directors. Because of that, we were able to move almost seamlessly through the changes in those chapters. Fran also has a strategic approach to reaching his goals- he is a forward thinker and excellent at assessing risks and overcoming potential obstacles.
Mark Baker
Fran Shefer would be a welcome addition to any leadership team! Anyone who works with him can attest to his efficient and effective communication, creative thinking, professional business acumen and ethical conduct. It is my pleasure to recommend him personally and professionally.
Elizabeth Hughes
As the Team In Training Director in Georgia, Fran worked through initial staff changes and complete turnover and set the chapter back on track. As Area Director, he managed all of the Florida markets and Georgia through our major Team In Training strategy changes. In that process, he made it a positive experience for both the volunteers and the Executive Directors. Because of that, we were able to move almost seamlessly through the changes in those chapters. Fran also has a strategic approach to reaching his goals- he is a forward thinker and excellent at assessing risks and overcoming potential obstacles.
Mark Baker
Fran Shefer would be a welcome addition to any leadership team! Anyone who works with him can attest to his efficient and effective communication, creative thinking, professional business acumen and ethical conduct. It is my pleasure to recommend him personally and professionally.
Credentials
-
Unconscious Bias
LinkedInMar, 2021- Nov, 2024
Experience
-
Georgia Lions Lighthouse Foundation
-
United States
-
Hospitals and Health Care
-
1 - 100 Employee
-
Senior Director, Development & Lion's Liaison
-
Jan 2022 - Present
Creates programs that inspire and motivate stakeholders to action to serve our mission and meet fundraising goals. Builds value-based relationships with corporate, community, and Lions volunteers; works to ensure an energized, informed, and empowered Lions volunteer base of support for the organization. Interacts with all functional areas of the organization and is accountable for leading the development of strategies, operational plans, metrics, and initiatives to support: 1) skilled volunteer matching, placement, and support; 2) plan and implement giving programs for Lions Clubs and Members; 3) day of leadership for events and Lions volunteer opportunities; 4) recognizing and celebrating Lions. Show less
-
-
-
Pediatric Brain Tumor Foundation
-
United States
-
Non-profit Organizations
-
1 - 100 Employee
-
Campaign Manager
-
Feb 2019 - Jan 2022
Work within a team that is responsible for leading, managing, and growing our event-based and relational fundraising of our existing peer to-peer campaigns by developing new strategies and tactics for revenue growth. I have specific responsibility to grow net revenue/build critical relationships within my signature campaigns’ event portfolio that includes Ride for Kids, Starry Night Walks and Vs Cancer. Additionally, on a national level, I lead the Signature Campaigns Sponsorship program development and execution and enhance campaign partnerships, e.g. REVER Show less
-
-
-
The Leukemia & Lymphoma Society
-
United States
-
Non-profit Organizations
-
700 & Above Employee
-
Area Director
-
Feb 2015 - Jun 2018
Responsible for the overall development and successful implementation of the Team In Training campaign within the LLS Georgia and Florida Chapters. Senior level management responsibility for achievement of annual revenue targets, financial and human resources, key volunteer and high fundraiser potential cultivation Exceeded campaign revenue plan 2 out of 3 years. Georgia Chapter received national 2016 Team in Training Champion award for achieving largest revenue growth YOY. Responsible for the overall development and successful implementation of the Team In Training campaign within the LLS Georgia and Florida Chapters. Senior level management responsibility for achievement of annual revenue targets, financial and human resources, key volunteer and high fundraiser potential cultivation Exceeded campaign revenue plan 2 out of 3 years. Georgia Chapter received national 2016 Team in Training Champion award for achieving largest revenue growth YOY.
-
-
-
Georgia-Pacific LLC
-
United States
-
Paper and Forest Product Manufacturing
-
700 & Above Employee
-
Foodservice Segment Leader
-
Oct 2012 - Oct 2014
Responsible for developing segment strategies, new insights and integrated marketing programs that support sales, profitable growth and long-term customer loyalty among FoodService customers for the GP Professoinal group Responsible for developing segment strategies, new insights and integrated marketing programs that support sales, profitable growth and long-term customer loyalty among FoodService customers for the GP Professoinal group
-
-
-
Insights by Kantar
-
United Kingdom
-
Market Research
-
700 & Above Employee
-
Vice President, Client Services
-
2011 - 2012
Managed development/profitability of Atlanta-based accounts e.g. TracFone, Arby's, Nissan, Simmons Bedding, Lowe's, LendingTree, Butterball, etc. and led team of professional researchers. Designed/Implemented research solutions to provide insight and strategic direction for profitable brand growth; oversaw client relationships and developed new business. Evaluated major casual dining chain’s advertising effectiveness after assisting in acquiring business. Worked with business development team to determine offerings, pricing and draft proposal; led team to produce survey to assess whether proposed creative/TV advertising met desired norms for memorability and persuasiveness; analyzed media insights; presented findings and managed client relationship. Client purchased $250,000 in testing services within the first year. Led implementation of a product and service optimization study for a leading pre-paid telecom provider. Show less
-
-
-
The Coca-Cola Company
-
United States
-
Food and Beverage Services
-
700 & Above Employee
-
Director, Business Analysis - CCNA Sparkling Business Unit at The Coca-Cola Company
-
2007 - 2011
Supported business planning, occasion and revenue mapping, competitive monitoring and performance management routines within the CCNA Sparkling BU. Engaged in key projects to support strategy and insight development for the Sparkling brand and commercialization teams. Implemented performance metrics system for all CCNA Sparkling brand programs (37) enabling more effective program ROI measurement and continuous program improvement; expanded application of the 7x7 revenue map into the on-premise channels driving improved opportunity identification;developed methodology to quantify the value of LOS within retail channels to enhance selling support to drive greater in-store display activity working collaborating with CCE. Show less
-
-
Full Service Restaurant Senior Channel Marketing Manager
-
2003 - 2007
Developed full service restaurant channel insights (including consumer, customer, industry and competitive insights) and research initiatives; provided timely consultation, strategic business analysis and key channel insights to key internal constituents and customers to enable better informed decision-making; developed tools/presentations to enhance the Division’s efforts regarding customer acquisition and retention. Led design and commercialization of comprehensive menu development program as key, value added tool for $3 billion division of CCNA. Determined components to help restaurateurs determine what to serve to enhance profitability and how to communicate menu items most effectively; led MenuSource branding. Produced $5 million incremental revenue within first year. Directed comprehensive research initiative for foodservice crew to enhance guest experience/satisfaction and improve crew retention as vehicle to increase customer loyalty and sales volume. Programs generated .5% growth at $3 billion division of Coca-Cola. Initiated restaurant design optimization study for national buffet chain, top 20 CCNA foodservice customer, to assist in process of remodeling and rebranding restaurants. Led effort with customer and market research firm to i.e. conduct discovery sessions, hold focus groups to assess design elements, overall restaurant brand imagery and visitation frequencies, develop quantitative research and quantify effect of 30 design and brand elements; produced tool for client for analyzing cost benefit of design elements. Study critical in securing long-term contract renewal generating ~$165 million revenue over 5 years; validated CCNA initiatives imbedded into tool stimulating 2% increase in volume per outlet. Developed annual FSR state of the industry reviews and quarterly consumer and industry presentations to drive greater customer value and initiative sell-in. Show less
-
-
Group Marketing Director
-
2001 - 2003
Set vision, direction and strategy for a 22 person marketing organization including 3 Group Managers that provides all of the customer marketing support for a $450 million revenue center within Coca-Cola North America Fountain. Provided strategic business leadership and marketing expertise to the Group Leadership Team (reporting to a Group Vice President) and key marketing executives/senior leaders within the customer base. Restructured marketing department. Evaluated marketing managers and staff; analyzed internal agency model with disconnect from customers; determined need to shift culture to partnership/alliance with sales groups; realigned resources to marketplace; identified focus areas to balance business opportunities and new innovation with merchandising, product placement and competitive acquisition; promoted business plan. Sales achieved 100% of operating income target. Show less
-
-
Group/Senior Channel Manager, Convenience
-
1999 - 2001
Spearheaded convenience and foodservice strategies for channels producing $195 million. Managed marketing team; devised totally integrated plan to drive immediate consumption of packaged and dispensed beverages based on consumer insights and industry trends; collaborated with strategic partner, Kraft, to develop bundled programs to increase snack/beverage occasions; led major revision of merchandising and showcasing of product offerings; tested consumer acceptance. Results: Drove incremental volume at test locations; achieved 30 million gallon quota. Show less
-
-
Portfolio Optimization Manager
-
1998 - 1999
Accelerated brand placement and volume by developing strategies and tactics to expand Foodservice availability within existing Cola USA Fountain customers. Addressed need to remove key competitors from using CCNA equipment and placing additional consumer relevant brands; oversaw enhancement of technology (Brand Solver tool) for identifying optimal brand placements; developed/executed training programs for customer marketing groups. Closed availability gaps on key brands – Sprite, Mr. Pibb, Barq’s, etc.; exceeded volume/outlets objectives by delivering over 1million gallons at 20,000+ outlets.Implemented innovative “My Slice. My Coke” merchandising creative in 1,000 urban independent pizza locations that was model for “think local, act local” marketing.” Show less
-
-
Group Marketing Manager
-
1995 - 1998
Strengthened customer marketing department for $125 million revenue center. Directed 7 person team; collaborated with national marketing team and sales managers to build on-boarding programs for new hires; introduced value added consulting services e.g. consumer insights, industry and beverage trends, etc. with focus on brand positioning, consumer restaurant trends, etc.; trained staff; leveraged promotional team to monitor programs enabling customer marketing team to fulfill consultation needs. Results: Elevated role of marketing group; enabled Sales organization to achieve revenue volume and operating income targets; exceeded Plan two out-of three years. Show less
-
-
-
Nabisco Biscuit Company
-
Manufacturing
-
200 - 300 Employee
-
Channel Marketing Manager
-
1993 - 1995
Managed and grew NBC’s wholesaler and convenience (approx. $200 million) trade class sales. Developed annual channel trade/consumer marketing plans and managed several strategic initiatives designed to optimize portfolio expansion, sales coverage and merchandising. Expedited sales of new “better for you snacks” (BFY) into ~$190 million convenience and wholesale channels. Evaluated/ Captured growth opportunity by commercializing products e.g. Snackwell’s, Fat Free Fig Newtons and pre-packaged display cases of unique channel packages, e.g. Single Serve and C-Packs; developed trade discounts and consumer promotions to incite greater impulse sales; led cross-division team to create merchandising program leveraging full breadth of Nabisco brands, e.g. BFY brands, Nabisco cookie/crackers, Planter Nuts and Lifesaver confections; introduced new front-end merchandising placement with custom display racks. Improved favorable impulse sale placement in stores; grew sales 35% in 2 years. Show less
-
-
-
-
Senior Product Manager
-
1991 - 1993
Directed all facets of long-term planning, managing and marketing for $85 million in product lines, including the Nabisco Bulk/portion pack cookie lines, Royal dessert mixes and Plush Pippin pies. Extended Nabisco Foods Oreo “Unlock the Magic” campaign into foodservice channels as key dessert ingredient. Developed fully integrated Oreo campaign to create awareness (advertising), increase ingredient usage (recipes) and strengthen in-outlet communication and impulse sales (merchandising); collaborated with ad agency to create print campaign and test kitchens to promote usage in traditional desserts, e.g. Cheesecake, Pecan Pie, Brownies/Ice Cream; distributed recipes and marketing collateral. Nabisco shipped over 5,000 sets of recipe cards/merchandising elements and had 200+ custom merchandising programs occurring across restaurants and chains; increased profitability 30% in first year. Launched fully integrated Plush Pippin Pie Foodservice introduction plan. Show less
-
-
-
Danone
-
France
-
Food and Beverage Manufacturing
-
700 & Above Employee
-
Brand Manager
-
1990 - 1991
Directed all activities impacting the long-term growth of the Soft Frozen Yogurt (SFY) line, including: new product introductions, annual A&P budgeting, strategic planning, and developing new merchandising vehicles. Managed successful re-launch of Dannon Soft Frozen Yogurt into rapidly expanding foodservice segment. Assessed key competitors’ offerings and target segment operator needs; directed R&D lab to reformulate product lines validating taste preference in blind test; revamped branded merchandising; worked with lead finance manager to create national equipment program with attractive leasing options. Dannon Soft Frozen Yogurt achieved 42% sale increase in first year. Show less
-
-
-
-
Assistant/Associate Product Manager
-
1985 - 1989
Managed the Wiener/Frank, Bacon and Smoked Sausage ($120 million) product lines (Oscar Mayer and Louis Rich). Developed pricing and promotional spending recommendations; served as liaison to Production Planning and Sales Management; developed long term strategic brand plans and annual planning/budgeting. Introduced branded Oscar Mayer equipment merchandising program to key operator segments; launched new sliced meat product for a leading national sub chain resulting in 3 million lb annual sale; achieved sales increases of over 25% and 8% over 2 years. Show less
-
-
Education
-
The College of William and Mary - The Mason School of Business
MBA, Marketing -
Allegheny College
BS, Economics
Community
