Senior Director, Product and User Experience (UX)

• Jan 2023 - Present

Director, User Experience (UX)

• Jan 2022 - Jan 2023

Principle leader of the UX department: mentor, encourage, foster, and support intelligent innovation within the organization.Spearhead the department's vision and relay it to team members, a vision in line with the core organizational values that inspire and ensure that the whole UX team produces compelling and industry-leading work.Enable an organizational setting that allows smooth cooperation and collaboration of cross-functional departments to ensure the successful execution of the product line strategy.Synthesize findings and present final recommendations for adjustments, features, and strategies by stakeholders to maximize opportunities for innovation towards the product from the bottom up.Identify new market opportunities that help increase product growth in relation to consumer experience and subsequently increase business revenue and profitability. Responsible for the delegation of responsibilities appropriate to the organization's UX personnel while maintaining the ultimate liability and accountability for executing each of those responsibilities. Develop and standardize detailed requirements and identify and translate market requirements into the department's goals. Show less

Senior UX Designer

• Feb 2019 - Dec 2021

Lead and develop the agency UX workflow from the ground-up.Manage and supervise the creative output of all Hatcher Group UX work.Apply empathy focused strategic thinking and analytical reporting that bring value to business's decisions that benefit the overall bottom line.Engage in business development by co-managing UI/UX proposals.Deliver quality design projects within tight schedules, by working with all client managers across multiple offices on major campaigns to drive growth across the entire agency portfolio. Show less

Web Design Specialist

• Apr 2016 - Feb 2019

Provide technical support for clients and accounts managers by helping design, develop, and implement wire-frames and code responsive 508 compliant HTML templates. Maintain the corporate HTML code repository up-to-date to industry standards. Coordinate with DevOps in updating the client's monthly notification, splash page, and deliver retina ready web graphics asset. Collaborate with the web team to test, troubleshoot, and debug critical front-end elements and identify potential issues that could impact client-side performance. Show less

Undergraduate Teaching Assistant

• Sep 2017 - Dec 2017

Guide undergraduates through an intro to web design course that teaches them how to build websites using Dreamweaver. Topics include layout, mood boards, optimizing images, wireframing, style library, basic HTML/CSS, and publishing. Guide undergraduates through an intro to web design course that teaches them how to build websites using Dreamweaver. Topics include layout, mood boards, optimizing images, wireframing, style library, basic HTML/CSS, and publishing.

Marketing Coordinator

• Mar 2014 - Apr 2016

Design and implement omnichannel marketing, onboarding, and advertising campaigns. Collect and provide comparative audit data to the creative director. Prepare marketing strategies, plans, and objectives. Plan and organize whitepapers, Powerpoint, and other promotional presentations. Support in crafting a focus brand identity and website for the company's product offerings. Design and implement omnichannel marketing, onboarding, and advertising campaigns. Collect and provide comparative audit data to the creative director. Prepare marketing strategies, plans, and objectives. Plan and organize whitepapers, Powerpoint, and other promotional presentations. Support in crafting a focus brand identity and website for the company's product offerings.

Graphic Designer

• 2007 - Nov 2013

Collaborate with the in-house accounts team to design product rendition for sales and marketing, advertising, and tradeshows. Collaborate with the in-house accounts team to design product rendition for sales and marketing, advertising, and tradeshows.

Art Manager

• 2006 - Nov 2013

Manage and coordinate all departmental activities with the overseas facility and made sure the final product is to the client’s specifications and standards.Develop a proofing system that increases the overall quality of production that helped scale the business during the 2008 economic downturn.

Graphic Designer

• 2004 - 2006

Develop and establish long-lasting business relationships with clients and distributors.Arbitrate with corporate clients and vendors to effectively communicate product specs, requirements, and limitations.Approve, pre-flight, and arrange production-ready files and resolve any design issues that arise during production.Collaborate with local and overseas vendors to source manufacturing of products that are not included in the company's standard product lines.