Experience

Remind

• United States
• Software Development
• 100 - 200 Employee

• Senior Product Manager, Growth

  • Sep 2021 - Present

  San Francisco Bay Area Senior PM at Remind focused on building product solutions to empower K-12 students by expanding beyond our messaging platform and providing students and educators with the tools they need to succeed



Forcepoint

• United States
• Software Development
• 700 & Above Employee

• Product Manager, Acquisition

  • Aug 2020 - Sep 2021

  Austin, Texas, United States - Engineered the roadmap for optimizing web experiences by leading a collaborative team of web developers, designers, and product managers. - Coordinated the launch of our internal marketing templates that led to a 25%+ increase in lead acquisition rate across multiple channels.



McAfee

• United States
• Computer and Network Security
• 700 & Above Employee

• Growth Product Manager

  • Dec 2017 - Jul 2020

  Dallas/Fort Worth Area - Led growth team of cross-functional partners on the checkout team to execute 50+ experiments resulting in over $5M in revenue for McAfee’s consumer business - Designed and coordinated the launch of the checkout process resulting in $15M in incremental revenue - Gathered and analyzed data from over 20k abandoned survey responses to inform the product roadmap



Santander Consumer USA

• United States
• Financial Services
• 700 & Above Employee

• Senior Web Analyst

  • Apr 2017 - Dec 2017

  Dallas/Fort Worth Area - Overhauled the experimentation program by onboarding Google Optimize, setting up bi-weekly testing meetings, and gathering legal approvals to enable the experimentation program. - Led the CRO team of members within UX, Web Development, Compliance, and Digital Marketing to increase application conversion rate. - Rebuilt Santander’s internal reporting by completing the audit and reimplementation of over 200+ tags and triggers (this determines how performance is measured)



Stack Sports

• United States
• Spectator Sports
• 100 - 200 Employee

• Senior Web Product Analyst

  • Oct 2016 - Feb 2017

  Dallas/Fort Worth Area - Reduced customer churn by 46% by leading experimentation efforts on the customer onboarding experiences. - Managed the strategy, implementation, and analysis of eight sports software companies with 30 million users through Google Tag Manager. - Developed the Blue Star Customer feedback program that provided regular ongoing customer feedback to drive internal marketing and product initiatives



Sally Beauty

• United States
• Retail
• 700 & Above Employee

• Web Analyst

  • Nov 2015 - Oct 2016

  Dallas/Fort Worth Area - Increased online sales revenue by 40% on Sally Beauty’s homepage through experimentation resulting in over a 500k+ increase in annual recurring revenue and redesigning the entire eCommerce funnel for the company. - Instituted customer research (session recordings, usability studies, and behavioral analytics) to better inform the eCommerce team on the customer journey and life cycle. - Managed the daily, weekly, monthly, and annual reporting of all merchandising, paid media… Show more - Increased online sales revenue by 40% on Sally Beauty’s homepage through experimentation resulting in over a 500k+ increase in annual recurring revenue and redesigning the entire eCommerce funnel for the company. - Instituted customer research (session recordings, usability studies, and behavioral analytics) to better inform the eCommerce team on the customer journey and life cycle. - Managed the daily, weekly, monthly, and annual reporting of all merchandising, paid media, traffic performance, and revenue for Sally Beauty. Show less



Ansira

• United States
• Advertising Services
• 700 & Above Employee

• Conversion Optimization Analyst

  • Oct 2013 - Oct 2015

  Dallas/Fort Worth Area - At Sq1 (eventually purchased by Ansira) I led the redesign of Michael’s Arts and Crafts eCommerce checkout process. This redesign significantly increased the brand’s conversion rate and revenue per visitor. It resulted in one of the largest Cyber Mondays in their history (at the time). - Increased Jiffy Lube’s landing page conversion rate by 66% through experimentation and data analysis.